giejo was conceived in Spring 2011 when designer Gabby Sabharwal once again found herself searching for the perfect summer swimsuit. Born out of frustration for the lack of fashion-forward prints and inspired cuts, Gabby took it upon herself to design and produce her own set of swimsuits to fit her personal style of effortlessly mixing prints, colors and patterns. Knowing she wasn't alone, Gabby immersed herself in the world around her gathering feedback from friends about their own ideal swimsuit shapes and then looked to her closet to artfully match bold patterns. The result... Unique, multi-functional swim separates featuring versatile prints and figure- flattering silhouettes that can be mixed and matched for an eclectic look. Made in the USA.
When I was younger, my mom called me giejo...
Born in New York, raised in Indiana, Gabby Sabharwal moved back to New York City to make her mark on the fashion industry. After graduating from New York University, Gabby married her degrees in art history and journalism and began a career in public relations. After many endeavors to learn the basics of sewing, sketching and design, Gabby turned to the world around her. Tapping her relationships with designers, trendsetters and editors, Gabby laid the foundation for giejo in the Spring of 2011.