Avenue3 Realty & It’s Founders– Boutique Full-Service Real Estate Brokerage that offers numerous assistance programs to alleviate the stress of buying and selling homes for clients. Avenue3 doesn’t just work with clients, but invests in them. Not every day is picture-perfect. Some days are hectic and stressful, and others seem to flow, no matter the profession or how you spend your days. Even on the toughest of days, we wouldn’t trade what we do. We see our work as a privilege. Why may you ask? It’s simple. We get to be a small part of guiding people home—the place they will celebrate holidays, birthdays, and celebrations. We understand how sacred this can be as it is the place they will share laughter, tears, disagreements and follow-up hugs. Avenue3 Realty was designed to be unlike any other Brokerage. We’ve built our brand on bettering the lives of our clients through a personalized approach. So who are we? We’re sisters who co-founded Avenue3 Realty and not only share a family bond, but also have the pleasure of having a strong friendship and business working relationship.
Co-founder, Angelina Scafani-Sciarrino, made the business of Real Estate Sales, Finance and Renovations her profession over the past twenty years as a Licensed Broker. She concentrates her efforts on underwriting projects, managing systems, and working toward the business development of Avenue3 Realty with acute attention to detail and intimate knowledge of the more complicated but crucial aspects of Real Estate. As a mother raising a son on her own, she learned that it takes organization, efficiency and structure to maintain a steady and balanced flow of work and life to create a happy home. Working within a family business, allows for a flexible schedule to ensure meeting clients’ needs while having the opportunity to be an involved mom. Her goal is to make certain that every person in her life, whether family, friends, client or business associate leaves better off than when they met her. Angelina is fortunate to have her younger sister and co-founder, Gina Scafani, to be her partner. With a degree in Business from the University of San Diego and a Licensed Broker, Gina has held high-level executive positions in Investment and Management firms as well as managed properties, renovations and transactions throughout California. She has focused her energy on management, finance, client relations, and underwriting for the growth of our business. Years ago, she discovered yoga and found that it is a practice that requires a lot of discipline, mental clarity, and presence. Collectively it has been the main driving force in evolving her business mindset. Having taught yoga for over ten years now, she has further strengthened her communication, listening, and mindfulness. These skills have shaped her into a compassionate and perceptive businesswoman. Knowing the importance of balancing her career and personal life, allows her to think more clearly, be open-minded, stay focused on projects, and manage various responsibilities. Earning the trust of students is the same as earning the trust of her clients. Combining her two passions has brought much fulfillment to her professionally.
Motivation to Start the Business: In an industry inundated with brokers and novice agents, we have unfortunately witnessed that most focus on getting the deal done, collecting their commission and moving on. We wanted to do better for our clients. With our collective years of professional and personal experiences, we have the know-how to offer a personalized client centered service. We created a brokerage that focuses on the needs of our clients and hones in on services to alleviate the stress of moving, buying/selling a home, all while building a long term relationship. Avenue3 Realty offers a personalized white-glove service that is customized to the needs of individual clients through an innovative approach. Services range from physical assistance where we lend a helping hand with packing, arrange donations, and oftentimes we even help with tidying up homes. Not every client needs physical assistance, many feel overwhelmed, and it’s emotional support and guidance that best supports them during this pivotal time. Knowing that buying and selling a home is a major life change, there are times clients just need us to be a shoulder to lean on, allowing them to express their anxieties and stressors. Lastly, there are instances where a client is financially underwater and can’t think clearly. That is where we step in and provide monetary aid—whether it’s advancing funds to get their mortgage caught up, make renovations to increase the value of their home, or money to help reduce other financial burdens that are weighing on them until the property sells. These funds are advanced to the homeowner and repaid upon closing, there are no points or interest assessed. We look at the ability to offer physical, emotional and monetary services as a need in the Real Estate industry, and with our backgrounds, we have the desire and tools to provide these value added services at no additional cost to our clients. Through the process, we look to educate our clients, so they can make informed decisions by offering expert advice and strategies about real estate.
Challenges the business/market is facing: With the current housing crisis, lack of inventory, inflation, and the pandemic, the real estate industry has taken a huge hit. To a consumer, you see a booming industry that is thriving, but for those of us who are working in it, it has become extremely challenging. The simple economics of high demand and low supply inevitably creates strong competition with professionals fighting for business and survival. In an effort to get a deal, we are seeing a reduction in commissions as brokers try to undercut each other and these unethical behaviors affect the reputations of brokers trying to do good business. It has become difficult to land more deals with the limited leads circulating.
Opportunities the business/market is facing: Today, real estate is in a transitional period with modern technology and marketing forcing change within the way we conduct business. The pandemic has caused us to take a step back, educate ourselves on what platforms to use and the advantage of the widespread social media outlets where we are able to showcase our business, programs, and expose our brand. Most see real estate brokers as a tool to buy and sell their home, we are using this time to get our message out that we aren’t just here to sell homes. Avenue3 Realty is committed to genuinely partner with clients to help them reach their goals every step of the way.
Advice to others about business: We’ve survived the 2008 market crash and rebuilt all that was lost. The most important lesson learned was that we must stay committed to trusting the process, accepting failures, and learning to ebb and flow with the journey. It is easy to feel defeated and immediately seek change, but it takes true business people, like ourselves, to face struggles and never give up. At Avenue3 Realty, we take each hiccup and use it as an opportunity to do better, to be stronger, and to grow. This mindset has made us successful and helps us standout.
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