Core Spirit is an innovative online platform connecting wellness and spiritual seekers with practitioners from a diverse range of disciplines, including coaching, meditation, yoga, fitness, reiki, tarot reading, astrology, and more. Founded in 2015, Core Spirit aims to provide a supportive and nurturing environment where individuals can explore and connect with their spirituality.
The founders of Corespirit understood that there was a growing demand for spiritual, personal development & wellness practices, but no centralized platform existed to connect seekers with practitioners. The business strategy was simple but effective: create a user-friendly and visually appealing platform where users could search for practitioners by location, specialty, and rating. Core Spirit also implemented a booking system that allows seekers to schedule sessions with practitioners at their convenience.
The founders of Core Spirit noticed a significant difference in the approach to spirituality and personal development around the world. In the East, spirituality was deeply ingrained in the culture, whereas in the West, it was often viewed as a taboo subject.
The founders realized that there was a growing interest in spirituality, wellness and personal development in the West, but many people did not know where to turn for guidance or support. They envisioned creating a platform where seekers could find trusted practitioners and connect with them online.
One of the significant challenges that Core Spirit faces is the perception that spirituality and wellness is a niche market. While interest in various practices has grown in recent years, it is still not as mainstream as other industries. Core Spirit must continually work to educate the public on the benefits of practices and the importance of seeking guidance from experienced practitioners.
Another challenge is the competition from other online platforms. While Core Spirit is the first platform to connect practitioners with seekers, other platforms have entered the market, offering similar services. Core Spirit must continue to innovate and offer unique features to stay ahead of the competition.
The spiritual industry is one of the fastest-growing markets globally, with an estimated worth of $2.1 trillion. Core Spirit has the potential to become a dominant player in this market, especially with its unique focus on connecting seekers with practitioners from a diverse range of disciplines.
The COVID-19 pandemic has also presented an opportunity for Core Spirit to grow. As people increasingly turn to online platforms for support and guidance, Core Spirit can provide a safe and accessible environment for seekers to connect with practitioners.
Advice to Others
When asked about their advice to others starting a business, the founders of Core Spirit emphasized the importance of staying true to your vision. They advise new business owners to remain focused on their goals and not get distracted by the competition.
The founders also stressed the significance of building a team of passionate individuals who share your vision. Core Spirit’s success is due in part to the dedicated team of professionals who work tirelessly to improve the platform and provide exceptional customer service.
Lessons Learnt from Running this Business
Running a business is never easy, and Core Spirit founders have learned many lessons along the way. One of the most significant lessons is the importance of listening to feedback from customers. Core Spirit continually seeks feedback from its users and uses that feedback to improve the platform and user experience.
Another lesson is the need to be flexible and adaptable in the face of unexpected challenges. When the COVID-19 pandemic hit, Core Spirit had to quickly adapt to the new reality and offer additional support to its users.