Custom Made Boots for the Perfect Fit Fillies and Boots

Custom Made Boots for the Perfect Fit: Fillies and Boots


Finding the perfect pair of boots can be frustrating, especially for those with unique calf sizes. Off-the-shelf boots often fail to accommodate diverse calf measurements, leaving women with limited options and ill-fitting footwear. Fortunately, Fillies and Boots provides a solution to this problem. As the name suggests, Fillies and Boots is a brand that specializes in creating custom-made boots tailored to individual calf measurements. With a team of skilled artisans in Italy, they combine traditional craftsmanship with innovative techniques to deliver boots that fit perfectly while exuding style and quality.

The Vision and Journey of Fillies and Boots

Behind Fillies and Boots lies a captivating vision and an inspiring entrepreneurial journey. Livia Picone, the founder of Fillies and Boots, is not just a businesswoman but also a visionary with a deep understanding of the digital business landscape and a passion for footwear. Livia’s personal struggle to find well-fitting boots served as the catalyst for her entrepreneurial journey. Faced with limited options and ill-fitting boots, she recognized a market gap and was determined to find a solution. This desire to bridge the gap between personalized footwear and online shopping became the foundation of Fillies and Boots.

Founders Story and Motivation to Start the Business

After living and studying Economics and Management of Innovation and Technology in Milan, Livia returned to her hometown of Naples, a city with a rich shoemaking heritage. During this time, she realized the potential of combining her digital expertise with the traditional craftsmanship prevalent in the region. Livia saw an opportunity to create a brand that celebrated shoemaking artistry and leveraged technology to deliver customized boots that perfectly fit each customer’s calf measurements.

Driven by her vision and armed with a deep appreciation for digital innovation and traditional craftsmanship, Livia embarked on her entrepreneurial journey. She assembled a team of skilled artisans in Italy, renowned for their expertise in crafting high-quality footwear. These artisans shared Livia’s passion for creating exceptional boots and embraced the challenge of merging traditional techniques with modern customization methods. The journey of Fillies and Boots was not without hurdles, but Livia’s determination and adaptability allowed the brand to overcome these obstacles.

A key aspect of Fillies and Boots’ journey has been their commitment to continuous improvement and innovation. Livia understood the importance of actively listening to customers and incorporating their feedback into the product development process. By understanding the unique needs and preferences of their target audience, Fillies and Boots refined their designs and expanded their range of offerings. This customer-centric approach played a crucial role in establishing Fillies and Boots as a trusted brand synonymous with personalized and well-crafted boots.

Furthermore, Fillies and Boots embraced technology to enhance the customer experience. They developed an intuitive online platform that simplifies the process of ordering custom-made boots. Customers can easily input their calf measurements, select their preferred style options, and visualize their personalized boots before placing an order. This seamless integration of technology into the traditional craftsmanship of shoemaking sets Fillies and Boots apart from competitors and creates a unique and enjoyable shopping experience.

Livia’s journey with Fillies and Boots exemplifies the intersection of passion, innovation, and entrepreneurship. Her vision to bridge the gap between personalized footwear and the digital realm has resulted in a brand that not only provides superior products but also challenges the status quo of the footwear industry. Through her unwavering commitment to quality, craftsmanship, and customer satisfaction, Livia has successfully transformed Fillies and Boots into a leading name in custom-made boots.

As Fillies and Boots continues to grow, Livia remains dedicated to empowering individuals with unique calf sizes to find perfectly fitting boots. The brand’s journey is marked by a relentless pursuit of excellence, a commitment to innovation, and a deep appreciation for the artistry of shoemaking. With each pair of boots meticulously crafted and tailored to the customer’s measurements, Fillies and Boots brings joy, confidence, and comfort to those seeking footwear that truly reflects their style and individuality.


The vision and journey of Fillies and Boots are a testament to the power of combining traditional craftsmanship with modern innovation. Livia Picone’s unwavering commitment to delivering personalized and perfectly fitting boots has reshaped the footwear industry. Through her entrepreneurial spirit, she has created a brand that celebrates individuality, embraces technological advancements, and redefines the shopping experience for those seeking the highest standards of quality and style. The journey of Fillies and Boots is not just about boots; it’s about empowering individuals to step into a world where their footwear fits flawlessly and makes them feel truly exceptional.

The Challenges in a Fast-Paced Market

In today’s fast-paced market, convenience often takes precedence over quality. Consumers have become accustomed to instant gratification and swift deliveries offered by e-commerce giants like Amazon. In this context, Fillies and Boots faces several challenges. The made-to-measure and made-to-order nature of their product requires extra attention to detail, time, and craftsmanship. It is a departure from the mass-produced, one-size-fits-all approach dominating the footwear industry.

Competing against industry giants can be daunting, but Fillies and Boots remains steadfast in carving its own niche. By focusing on the unique needs of its customers and delivering an exceptional product, Fillies and Boots distinguishes itself from the competition. They prioritize quality and personalization over mass production, ensuring that each customer receives boots that not only fit perfectly but also reflect their individual style and personality.

Embracing Opportunities in a Changing Landscape

The global pandemic has brought about a significant shift in consumer behavior, with e-commerce becoming the preferred mode of shopping for many. This change in consumer habits has opened up new opportunities for Fillies and Boots to reach customers worldwide. The convenience of online platforms and the expanding customer base allow Fillies and Boots to cater to individuals who were previously limited by geographical constraints. No matter where you are located, you can now experience the luxury of personalized boots designed specifically for your calves.

Fillies and Boots has seamlessly adapted to the evolving digital landscape. Their online presence has enabled them to connect with customers from diverse backgrounds, fostering inclusivity and accessibility. With an easy-to-navigate website and a user-friendly interface, Fillies and Boots ensures that the process of ordering custom-made boots is simple and enjoyable.

Advice for Entrepreneurs

Building a successful business requires continuous adaptation and a customer-centric approach. Livia Picone, the founder of Fillies and Boots, offers valuable advice for aspiring entrepreneurs:

Listen to Your Customers

In a rapidly changing market, it is crucial to pay close attention to customer feedback and their evolving needs. By actively listening to your customers, you can gain valuable insights that will guide you in improving your brand and product offerings. Fillies and Boots takes pride in incorporating customer feedback into their design and manufacturing processes, ensuring that they consistently meet and exceed customer expectations.

Maintain Focus

In a highly competitive market, it’s important to stay true to your brand’s core values and unique selling points. By carving out your own niche and delivering a distinct value proposition, you can differentiate yourself from competitors. Fillies and Boots remains committed to their mission of providing custom-made boots that perfectly fit each individual’s unique calf measurements. This unwavering focus has been instrumental in establishing their brand identity and building a loyal customer base.

Embrace Innovation

Innovation is the key to staying ahead in today’s dynamic business landscape. Blend traditional craftsmanship with modern technology to create a unique and seamless customer experience. Find innovative ways to bridge the gap between customization and convenience. Fillies and Boots leverages technology to streamline the customization process, allowing customers to easily input their calf measurements and choose their desired style options. By embracing innovation, you can set your brand apart and attract customers seeking a personalized and convenient shopping experience.

Quality Over Quantity

In a world dominated by mass production, prioritize quality over quantity. By offering personalized, well-crafted products, you can attract discerning customers who appreciate the value of craftsmanship. Fillies and Boots takes great pride in the quality of their boots, ensuring that each pair is meticulously crafted using the finest materials and techniques. The attention to detail and commitment to excellence result in boots that not only fit perfectly but also stand the test of time.


In conclusion, Fillies and Boots is revolutionizing the way we think about footwear. With their commitment to creating custom-made boots that perfectly fit each individual’s unique calf measurements, they are solving a longstanding problem in the industry. Led by founder Livia Picone, Fillies and Boots combines traditional craftsmanship with innovative digital techniques, bringing the best of both worlds to their customers.

Despite the challenges of a fast-paced market, Fillies and Boots remains dedicated to providing a superior product and exceptional customer service. By actively listening to their customers and constantly adapting to their evolving needs, they ensure that every pair of boots meets the highest standards of quality and style.

As the world embraces e-commerce more than ever before, Fillies and Boots is perfectly positioned to thrive. With the convenience of online shopping, customers from all corners of the globe can now experience the luxury of personalized boots. Whether you have slim or curvy calves, Fillies and Boots has the solution for you.

If you’re ready to step into a world of custom-made perfection, visit Fillies and Boots today at Discover how easy it is to create your personalized boots by following their simple process outlined in “How It Works.” Experience the joy of wearing boots that are not only made to measure but also reflect your unique style and personality.

Don’t settle for ill-fitting boots any longer. With Fillies and Boots, you can walk confidently knowing that your footwear was crafted with care, precision, and your satisfaction in mind. Take the first step towards finding your perfect fit and embrace the extraordinary with Fillies and Boots. Your calves deserve nothing less than the best.

Ksenia Sobchak

Ksenia Sobchak, BA (Hons) Fashion Communication: Fashion Journalism, Central Saint Martins

Ksenia Sobchak enjoys blogging on fashion, style, lifestyle, love and CBD areas. Prior to becoming a blogger, Ksenia worked for a renowned fashion brand. Ksenia is a contributing author to leading fashion, lifestyle and CBD magazines and blogs. You can bump into Ksenia at her favourite cafe in South Kensington where she has written most blogs. Ksenia is a staunch advocate of CBD and its benefits to people. Ksenia is also on the panel of CBD reviewers at CBD Life Mag and Chill Hempire. Her favourite form of CBD are CBD gummies and CBD tinctures. Ksenia is a regular contributor at leading fashion, lifestyle as well as CBD magazines and blogs.

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