Eye of Love was founded by Alberto Chowaiki in 2012 and is a family run company. Alberto has consulted for several brands both domestically and internationally. Dealing in different cultures came natural to him, as most of his childhood was spent outside the United States. His goal is to promote healthy relationships and enhance individuals’ daily lives. Through his research, he found various studies where people were using pheromones for daily use for it’s natural benefits, rather than for purely sexual attraction. Thus the Eye of Love brand was designed and created to give people an added advantage in their daily lives.
Although the pheromones are odorless, Eye of Love has added special fragrances to enhance their effect and outcome. The perfume and pheromone work on two entirely different levels. The pheromone is odorless and stimulates a chemical reaction while the fragrance complements and enhances the particular mood. Eye of Love uses only the finest quality pheromones that are pure and bioidentical. All of our products are vegan and cruelty free. Whether you’re working, playing, or just being intimate, we can all use an “added edge” to enhance relationships and achieve goals. Eye of Love can help you achieve your desire so be prepared to “Awaken your Senses…” We wish you the best of luck in your pursuits for healthy relationships and hope that we have helped make a difference in your daily life!
Challenges the business is facing:
In 2020, the COVID pandemic created a challenge for many brick and mortar establishments. Without the ability to have consumers shop in person, everyone had to shift to selling online. Our biggest focus for the first year was to focus on brand development and exposure.
One of the biggest challenges I see from our customers who are mainly in their 20’s-30’s are that they are having trouble meeting people in the ever-evolving digital world we live in. Today with all the dating apps, it’s hard to filter through those who are just looking to hook up and those genuinely looking for long term love.
Attractive people enjoy this positive perception of themselves. Because of this they’re far more likely to end up with healthy levels of confidence, better social skills, and a brighter outlook on life.
With our product, a challenge can be people’s skepticism of the product. There is so much research out there and we continuously take the time to educate our customers at every step of the way. People want to feel confident and safe to purchase your products and assuring them you have done your research is the best way to provide that.
The opportunities the business/market is facing:
Positioning as an online business created an opportunity for us to use social media as a major marketing tool for getting our products in front of our target audience.
A major advantage with our products are they were designed to help both men and women have an increased sense of self confidence. As people, we want to look and feel our best and so instantly we were received very positively by the market. Our relations with our industry partners aided in establishing the credibility we have from over a decade in this business.
In 2022, our experts at Eye of Love, wanted a brand partner to amplify our brand and mission to an audience seeking a product like ours. As leaders of pheromone-infused perfumes worldwide, we launched MATCHMAKER, a scent collection with matchmaker Patti Stanger in February, the season of love. Patti Stanger is the star and executive producer of Bravo’s The Millionaire Matchmaker and the ultimate professional in assisting people in finding their perfect match.
MATCHMAKER features high-quality, high-potency pheromones that pleasantly awaken senses to make you feel good inside and out and attract those around you. The perfume arrives in luxurious packaging that holds a striking diamond glass bottle to simulate a wedding ring, appropriate for gift-giving and vanity displays. Our scent options in the MATCHMAKER series include ever-so enticing formulas to attract her to him, him to her, him to him, her to her, and our latest perfume, “Attract Them” a gender-fluid pheromone blend. The perfumes embody a sensual blend of jasmine, grapefruit, and amber with a touch of citrus plus a bold blend of cedar, blackcurrant and lemon. It doesn’t matter if you’re married, single, straight or gay, it’s going to make you electrifying to the sex of your choice,” said Stanger. “We teamed up with Patti to create the perfect combination of pheromones and irresistible fragrances. Spray on the neckline for maximum impact and be prepared to love what happens next,” said Jacqui Rubinoff, Vice President of Eye of Love.
Advice to others about business
My advice to others in business would be to know your target market well and find ways to connect with them. Get to know your customers, knowing exactly what they want and need
You should be building relationships with your customers through social media and developing rapport through great customer service. Because our brand is so personal to the consumer, we do our best to establish and maintain a connection with them through our brand messaging, marketing and engagement. These are the people that will take our brand to new heights and we appreciate all of the people who have been on this journey with us. Lastly, I would say, stay up to date with trends and never stay stagnant. The market is competitive and those who are willing to continuously put in the effort to connect with their customers in new and exciting ways will see the best results.
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