Increasing website traffic can be a challenging and time-consuming task. A lot of companies, in particular owners of small businesses, often struggle with outsourcing the important tasks related to that. They cannot afford one of the big agencies they have heard of so far, or struggle with finding a freelancer with the specialized skills they are searching for.
At this point, BlogTec joins the game. The digital company is a platform for high-quality SEO & content services – fast, time-savvy but to affordable prices. Due to the fact that you can buy flexible arrangements as subscription bundles through an app, it doesn’t take a lot of your time, furthermore, you just pay for the services you really need.
BlogTec is based in Tallinn and was founded by at that time 21-year-old CEO, Manuel Brandt, in 2020. The company is committed to fully remote work and is the employer of talented communication experts from all over the world. The easy-to-use online platform gives companies access to high-quality website traffic services without requiring a big budget. Let’s have a look behind the scenes.
From digital nomad to CEO – Manuel’s story and how BlogTec came to life
After graduation from school and his first work experience, 19-year-old, and now called CEO, Manuel decided to fulfill his dream of traveling the world before joining the university. He took the chance, bought a backpack and a one-way-ticket to Bangkok. While he was traveling in Asia, the idea of a non-profit-startup came up pretty quickly. Even if this first trial did not have a happy ending as such, he gained plenty of experiences in the fields of web design, content writing and online-marketing.
Afterwards, he was working as a freelance web designer. His clients often asked him to manage the content as well, so he started teaching himself about content marketing to combine both themes as a professional service. As his clients asked for his help in getting more visitors to their website, Manuel continued learning everything he had to know about Search Engine Optimization.
This new business field caught up to him deeply. He joined another start-up as a freelancer in web development and focussed completely on SEO and content. He quickly came to the point that there are no ideal content management solutions out there which are really focusing on small businesses. Manuel faced that problem and found a solution for: BlogTec was born. In the beginning, clients were able to book subscription bundles by mail, a few months later, Manuel developed an app for the booking process.
What motivated Manuel to start the business?
It is often underrated how extremely time-consuming it is building up an own in-house or freelancer team for content marketing. For managing all work behind the scenes, you will need more than one or two experts with in-depth understanding of this complex field. In particular, you need an On-Page-expert, an Off-Page-expert, a Content Manager as well as at least one Content Writer. In case you like to expand your business to other foreign countries, you need even a few more people with localization skills as well.
So, what choices do you have? You can hire the big marketing agency you have heard of. But they can be pretty expensive and do even often have a minimum amount per month you are committed to book. And even when you have the money for it, there is a high chance not really getting involved within the working process, and agencies are limited in what they can help you with in terms of range of services and languages. BlogTec was founded to help small and medium-sized businesses out of this misery.
How BlogTec operate and what makes it unique
If you are working with BlogTec, you benefit from the advantages of quality agency services without paying a fortune for them. Besides a highly motivated and familiarity team, they are offering all-in-one:
- A quick support team who helps proactive with any questions around the services with the option to book a first free consultation by email or video-call
- No matter, if you need just a single text or want to outsource your weekly blog texts over the upcoming months – BlogTec is really flexible. There are no boundaries like minimum bookings or long-term contracts.
- At BlogTec, you can book nearly every service around SEO and content services, for various website platforms (e.g. WordPress or Shopify). This includes writing, translation, keyword research, content planning, site audits and much more. They also have plans for offering web design services in the near future.
- Because of the business scheme with many automated processes, BlogTec can offer one of the best rates you can currently find on the market.
- BlogTec is working on a very high level of quality for all services. They have clear company–internal guidelines, writers and editors specialized in various fields, and work constantly on further improvements.
Who are BlogTec clients?
BlogTec has a pretty large customer base of different sized enterprises. They are still focussing on their main target group, small and middle-sized companies with existing online clients. Among their customers, there are a lot of start-up companies. That’s because a lot of them are luckily very open-minded when it comes to new products. Furthermore, they count many clients with online-shops.
When it comes to branches, the range includes nearly every theme and niche. Their customers include online shops for beauty products, IT start-ups, financial service providers, dental practices or even stainless-steel suppliers. They are proud of having established an outstanding team of professionals within diverse backgrounds. They have an expert in basically every area a customer might need.
Challenges faced by BlogTec
The financial part was pretty much one of the most difficult challenges within the first year of BlogTec. Imagine that Manuel founded the company with only a few thousand Euros out of his own pocket! The time of investing in the field was pretty good, but the goal was to set up a high-quality content solution – which should be affordable at the same time. A monthly package of just 500 EUR is remarkable for the client, but the outcome for the company was not too high in the beginning. But he made it, in little balanced steps, and with reinvesting the profit wisely.
Another theme is that they are a remote-only company, which means that they do not have any fixed offices bound to one place. Their colleagues are from all over the world. Remote work has a lot of positive side effects, and they would highly recommend it. But what comes with it is to set up some tools and clear guidelines for the team along the way, straight from the beginning. Taking care of all the tools, the procedures and optimizing the communication process day by day is an important part of remote work.
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How Manuel sees the future of BlogTec
What we achieved as a team since the start of BlogTec is great. Our products and prices are good, and our USPs are exceptional on the market. That makes us feel very confident that we are on the right path to reaching our goal: To become the number 1 provider world-wide when it comes to SEO services.
Our goals for the next 1-3 years are to significantly improve our web applications for companies and professionals, and make our platform available for way more languages, with Spanish, Italian, and French coming first.
Manuel’s advice for new entrepreneurs
Think big.
If your dreams are too small, you stay small. Set yourself big goals you want to reach and go for it. Furthermore, always question yourself whether what you are doing is appropriate for these goals. This helps especially at the point of handing over work.
Be passionate.
As a founder, you will need to work hard. To be clear, between 60-80 hours a week will be the average, and there will be 100+ hour weeks. You will be the first at work and the last who finishes. Therefore, you have to be really passionate and convinced about what you do. If this is you, don’t let anyone stop you.
Focus on the value.
Countless founders are just thinking about the money they can make. But this is the wrong way of starting a business. The purpose of companies is to improve other people’s lives and add value to them. Only this way you can succeed in online business.
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