Business Name and what it does
“MoriMa” means pursuing nature, environment, happiness, and hope.
“Original” is our product feature. Meanwhile, our mission is to promote and carry forward the excellent Chinese tea culture.
It is the original intention of MoriMa Tea to let the authentic Chinese tea and tea culture go to every corner of the world so that tea people can understand the lifestyle of a cup of tea in a simple and fashionable way, easy to approach and inherit. With this original intention in mind, MoriMa Tea started its own story.
Founder’s/Owner’s Story and What Motivated Them To Start The Business
In the 1960s, to seek survival, many people in China had to leave their native place and fight for a better life outside. Among these people are grandpa’s several brothers, they followed some poor folks to Malaysia to make a living and separated from their families.
Since last century in 1980, my grandpa’s brothers started to try different ways to get in touch with relatives in their hometown, but consistently no results. Ever after, from some returned folk grandpa got some news of his brothers, with happiness and excitement, he immediately wrote a letter and asked the folks to transfer it to the brothers.
At that time, communication was a big inconvenience, separated by mountains and waters, people could not make a call, let alone reunite, the only way of communication is through letters.
The minnan region produces tea, which is light and easy to carry, so tea became an outstanding pledge of emotional expression over the years.
Afterward, every time when knew brothers will come back, grandpa would prepare good tea in advance and let them bring it back to Malaysia. For the tea is not only a simple gift but more of a kind of hometown taste, an expression of missing. We call this kind of homesick taste “Ancient early taste”!
As time flew and years passed by, the health of grandpa’s brothers is not good as before. People say, the old you are, the more homesickness will have, but at the same time, more inconvenient to return to hometown. Fortunately, grandpa and his brothers still can extend greetings to each other by phone calls.
Thirty years have gone by in the blink of an eye, and I have grown up. Whenever I recall my grandpa and his brothers parted with reluctance, I saw the helplessness on their faces and was deeply touched.
A cup of tea, an expression of family love, tea is blended with love and relieves homesickness. One day, if I can take tea as my career and let the overseas Chinese who drifted away can drink a cup of good tea from my hometown if the tea lovers in the world can take real good Chinese tea from me, wouldn’t it be a great thing?!
Challenges The Business/Market is Facing
Tea is complex and it takes years of experience to be able to accurately advise and educate customers. The Tea Masters at MoriMa have many years of experience in the tea industry and have extensive and valuable knowledge of customer preferences and requirements.
How do we do?
We specialize in everything to do with tea.
As tea experts, we are passionate about tea quality but also fascinated to deliver tea in a beautiful manner. We are proud we can provide premium teas from the origin and valuable support to our customers from advice on developing your tea service to sourcing exactly the right accessories.
We are always here supporting our customers to make sure they get the best out of our teas.
What do we have?
With one of the largest selections of teas and tea products available on the mainland, MoriMa is the perfect partner when looking for a tea solution for your business.
With the growing popularity of coffee and other beverages, traditional Chinese tea faces competition from these newer products.
While there is growing demand for Chinese tea in overseas markets, export barriers such as trade tariffs and regulations are hindering the growth of the industry.
The Chinese tea industry has historically been focused on producing tea rather than branding and marketing it. This has led to a lack of recognition for Chinese tea brands in the international market. There is a need to invest in branding and marketing to promote Chinese tea and increase its visibility in the global market.
Consumer preferences for tea are changing, with younger consumers opting for flavored and packaged teas rather than traditional loose-leaf tea. This has created a need for the industry to adapt to changing consumer tastes and preferences.
Opportunities The Business/Market is Facing
Tea, coffee and cocoa are collectively known as the world’s three major beverages. Among them, tea has a history of about 60 million to 70 million years on earth. People’s discovery and utilization of tea began in the primitive matrilineal clan society, with a history of 5,000 to 6,000 years so far. Tea has a long history in China. The earliest recorded legend about tea is that “Shen Nong tasted a hundred herbs, encountered seventy-two poisons every day, and solved them with tea (tea)”.
Chinese ancestors drank tea through four processes: eating raw for medicinal purposes, eating cooked as a dish, cooking for drinking, and brewing for drinking. Tea contains more than 700 ingredients, which are beneficial to human health, and thus become a daily necessity for many Chinese people. Especially in Qinghai, Inner Mongolia and other places, herdsmen lacked fresh fruits and vegetables before. Drinking tea can supplement vitamins to a certain extent. Therefore, there is also a saying that “it is better to be without food for three days than to be without tea for one day”.
The influence of tea culture in the world is also very far-reaching and has a long history. For example, the most famous one is the monk Jianzhen during the Tang Dynasty in my country. In order to spread Buddhist culture, he went to Japan after going through all kinds of difficulties and twists and turns. At the same time, green tea seeds from Hangzhou, China and other places were also brought to Japan, and they were widely tested in various parts of Japan, and finally succeeded in Shizuoka.
Tea culture is a bright pearl of Chinese culture. It is one of the long-standing traditional cultures of the Chinese nation and has made special contributions to world civilization and progress. First, Chinese tea culture is the crystallization of “peace and friendship” and “elegant sentiment”.
China is the homeland of tea, and the tea culture has a long history. With the development of the Maritime Silk Road, tea, as a representative of Chinese culture, spread to all parts of the world and had an impact on other countries.
Drinking tea not only brings beauty enjoyment to people all over the world, but also promotes the exchange of ideas of peace and friendship.
There is a growing demand for premium teas, including Chinese teas, in overseas markets. This presents an opportunity for Chinese tea producers to tap into these markets and cater to the demand for high-quality teas.
The health and wellness trend has led to an increased interest in tea, which is seen as a healthier alternative to other beverages. Chinese tea, in particular, has been associated with numerous health benefits, and this presents an opportunity for tea producers to market their products to health-conscious consumers.
There is an opportunity for the Chinese tea industry to innovate and adopt new technologies to improve productivity and quality. For example, there is potential to use drones for crop monitoring, AI for quality control, and blockchain for traceability and transparency.
There is a growing awareness of sustainability issues in the tea industry, and there is an opportunity for Chinese tea producers to adopt more sustainable practices and differentiate themselves in the market.
Advice To Others About Business
To promote Chinese tea to the world, let foreigners have a basic understanding of tea. Only in this way is the first step to enter the world pattern. If you don’t even have the most basic understanding, how can you talk about entering the pattern of competition?
If we want Chinese tea to better integrate into the actual pattern, we need to build our brand reputation and gain the recognition of consumers, and at the same time continue to spread our tea culture and let the world know that our tea is unique. Let the world feel our attitude, so as to get an affirmation of our country’s tea.
At the same time, we must be ingenious in terms of sales, and the image of Chinese tea must be internationalized so that all consumers know that only Chinese tea can do this, and let them feel that value for money colleagues have a mentality of admiration. The current sales method should not only pay attention to the taste of color, and fragrance but also achieve the ultimate service. If the service is good, the reputation will not be bad, and the market will be broader. At the same time, we should add our unique elements in sales, such as our Culture, our culture is inherently unique, and as one of the four ancient countries, we are even more interesting. If we can grasp these aspects in addition to the quality of tea, we can become the leader in the tea industry.
After we have established our own reputation, all that remains is to maintain it, and we must keep pace with the times in our sales methods, keep up with the footsteps of young people today, and meet the needs of modern society. Only by getting through the young people can we Will go forward courageously, invincible.