Nihon Sport Nederland BV The Journey of a Sports Equipment Manufacturer

Nihon Sport Nederland BV: The Journey of a Sports Equipment Manufacturer

Nihon Sport Nederland BV is a sports equipment manufacturer based in the Netherlands. The company was founded in 1999 by two friends who shared a passion for martial arts and saw an opportunity to create high-quality equipment for practitioners in the Benelux. At that time the name of the company was Noris Sport Nederland. Today, Nihon Sport is one of the leading brands in the European martial arts market, offering a wide range of equipment and apparel for karate, judo, taekwondo, and other disciplines.

Business Name and What It Does

Nihon Sport Nederland BV, as mentioned, is a sports equipment manufacturer specializing in martial arts gear. The company designs and produces a variety of products, including uniforms, gloves, protective gear, belts, and bags. Nihon Sport’s equipment is used by martial arts practitioners of all levels, from beginners to elite athletes, and is sold through retailers and online channels across Europe.

Business Strategies

Nihon Sport’s success can be attributed to several key strategies. First, the company places a strong emphasis on product quality and innovation. The founders, both experienced martial artists themselves, were dissatisfied with the quality of equipment available in Europe and saw an opportunity to create better products. They invested in high-quality materials and worked closely with athletes and coaches to design gear that met their specific needs. This focus on quality has helped Nihon Sport build a reputation for excellence and attract a loyal customer base.

Second, Nihon Sport has adopted a customer-centric approach to its business. The company strives to provide exceptional customer service, responding promptly to inquiries and feedback and going above and beyond to ensure customer satisfaction. This has helped Nihon Sport build strong relationships with retailers and customers alike and has contributed to the company’s growth.

Third, Nihon Sport has embraced technology and e-commerce to expand its reach. The company has a strong online presence, with a user-friendly website and active social media accounts. Nihon Sport also uses digital marketing to target specific customer segments and promote its products. This has allowed the company to reach customers across Europe and expand its market share.

Founder’s/Owner’s Story and What Motivated Them to Start the Business

Peter Wetzer and Jan Wetzer (†), the founders of Nihon Sport Nederland BV, both have a deep passion for martial arts. However, they were both dissatisfied with the quality of martial arts equipment available in Europe. They noticed that most gear was produced in Asia and did not meet the specific needs of European athletes.

Peter and Jan saw an opportunity to create a European-based brand that could offer high-quality equipment designed specifically for European martial arts practitioners. They decided to start their own company, Nihon Sport, to pursue this vision.

The challenges the business/market is facing

Nihon Sport operates in a competitive and rapidly evolving market. One of the biggest challenges the company faces is keeping up with changing trends and customer preferences. Martial arts equipment is not a static product category, and new materials, designs, and technologies are constantly emerging. Nihon Sport must stay up-to-date with these trends to remain competitive and relevant to its customers.

Another challenge Nihon Sport faces is managing its supply chain. The company sources materials from around the world and must ensure that its suppliers meet high standards for quality and ethical sourcing. This can be a complex and time-consuming process, especially as the company grows and expands its product lines.

Finally, Nihon Sport is specialized in customization of sportclothes, boxingbags and badges.

[email protected]




Ieva Kubiliute

Ieva Kubiliute is a psychologist and a sex and relationships advisor and a freelance writer. She's also a consultant to several health and wellness brands. While Ieva specialises in covering wellness topics ranging from fitness and nutrition, to mental wellbeing, sex and relationships and health conditions, she has written across a diverse range of lifestyle topics, including beauty and travel. Career highlights so far include: luxury spa-hopping in Spain and joining an £18k-a-year London gym. Someone’s got to do it! When she’s not typing away at her desk—or interviewing experts and case studies, Ieva winds down with yoga, a good movie and great skincare (affordable of course, there’s little she doesn’t know about budget beauty). Things that bring her endless joy: digital detoxes, oat milk lattes and long country walks (and sometimes jogs).

Latest from Business News