Oksana® Kolesnikova owns and operates three businesses. Oksana® Management Group, Inc provides educational and enrichment programs for children, including music lessons, language classes, tutoring services and others. The business is focused on helping children and adults develop various skills and knowledge in a supportive and engaging environment.
Oksana® Franchising International, Inc (aka Oksana® Enrichment Programs) is a franchise business that offers a wide range of enrichment programs. The franchise provides support and training for franchisees, allowing them to work from home and be their own boss while benefiting from the proven business model and expertise of the Oksana® team.
Oksana® Foundation is an education and arts-focused 501(c)(3) that provides opportunities to financially-challenged youth in their own neighborhoods. Their mission is to nurture and cultivate their gifts in order to build excitement, elevate hope, and support children in creating positive and lasting changes in the world around them.
Founder’s/Owner’s story and what motivated her to start the business?
Oksana® Kolesnikova is a well-known artist, entrepreneur, philanthropist, and public figure who got her start playing piano at the Polo Lounge in Beverly Hills after spending parts of 2003 and 2004 traveling the world entertaining US troops stationed in Europe and Asia. Her position at The Polo Lounge provided her the opportunity to expand her artistic career, and she booked private parties, galas, and private lessons for both adults and children in the greater Los Angeles area. During this time, she realized her true passion in life: educating and enriching the lives of children through music.
By the time she left The Polo Lounge in 2013, Oksana® Management Group, Inc. (OMG) had been in operation for three years. Her first business, OMG, provides online and in-person private lessons and after-school enrichment programs for music lessons, foreign languages, and academic tutoring for K-12. When school is not in session, OMG provides summer camps, providing a year-round educational experience with a vast array of programs. The organization partners with schools, school districts, and municipalities to provide children with additional educational and cultural opportunities that include music lessons, foreign language instruction, as well as programs such as acting, drawing and painting, chess, animation, financial literacy, and many more.
With OMG’s success in Southern California, Oksana realized that her focus on music and foreign language was in-demand across the country. In order to provide these opportunities, she created Oksana® Franchising International (OFI). Recently, OFI has been approved to award education-based franchises in 35 states, adhering to the same curriculum that brought Oksana® and her team success in Southern California.
While Oksana® found her initial upscale clientele through her connections within the Beverly Hills elite, she realized that there was a large section of the population who could not afford any kind of after-school enrichment programming. Oksana created the non-profit Oksana® Foundation in 2020. Thanks to generous sponsors, the Foundation provides scholarships and grants for children to be able to utilize those programs.
Expanding services: The enrichment company considered expanding its services beyond music lessons to include other areas such as dance, art, or drama lessons. This broadens the company’s appeal to a wider range of potential customers.
Develop online courses: The Company creates online courses that can be accessed from anywhere. This allows the company to reach customers who are unable to attend in-person lessons, as well as customers outside of the company’s immediate geographical area.
Offer group lessons: Group lessons are a way to increase revenue by allowing the company to teach multiple students at once. Additionally, group lessons are priced at a lower rate per student, making them a more affordable option for customers.
Partner with schools: The Company partners with local schools to offer after-school enrichment programs. This provides a steady stream of potential customers and help build the company’s reputation in the local community.
Offer package deals: The Company offers package deals for multiple lessons or services, such as a discount for purchasing a block of lessons in advance. This helps increase customer loyalty and encourage repeat business.
Develop a referral program: The company creates a referral program that rewards current customers for referring new customers to the company. This helps increase the company’s customer base through word-of-mouth advertising.
Leverage social media: The company uses social media platforms like LinkedIn and Facebook to showcase student performances and share testimonials from satisfied customers. This helps build the company’s reputation and increase brand awareness.
The challenges the business/market is facing
The education and enrichment industry faces several challenges, including:
Competition: The education and enrichment industry is highly competitive, with numerous providers offering similar services. Oksana’s businesses differentiate themselves by providing unique and high-quality services to attract and retain clients.
- Technological Advancements: With the increasing use of technology in education, Oksana’s business stays up-to-date with the latest advancements to remain competitive. This includes providing online lessons, using educational software, and incorporating technology into their teaching methods.
In 2020, COVID-19 Pandemic that has disrupted the education and enrichment industry, leading to the temporary closure of schools and cancellation of in-person lessons. This has forced businesses like Oksana’s to adapt quickly to online teaching methods and find new ways to engage students.
The opportunities the business/market is facing
The enrichment business/market, which includes areas such as personal development, education, and training, is facing several opportunities in today’s economy. Some of these opportunities include:
Increased demand for online learning: With the rise of remote work and the COVID-19 pandemic, there has been an increased demand for online learning and training. This presents an opportunity for the enrichment business to create and market online courses and programs to meet this demand.
- Technological advancements: The use of technology, such as virtual reality, artificial intelligence, and machine learning, has opened up new possibilities in the field of enrichment. This technology can be used to create more engaging and personalized learning experiences, which can be highly appealing to consumers.
- Growing interest in personal development: There is a growing interest in personal development and self-improvement, which presents an opportunity for the enrichment business to offer products and services that cater to this demand.
- Increase in remote work: With more people working remotely, there is an opportunity for the enrichment business to offer programs that help individuals improve their skills and productivity in a remote work setting.
- Rise of the gig economy: As more people work as freelancers and independent contractors, there is an opportunity for the enrichment business to offer training and support to these individuals, helping them to succeed in their chosen fields.
Overall, the enrichment business/market is well-positioned to capitalize on these opportunities, by creating innovative products and services that meet the evolving needs of consumers in today’s economy.
Advice to others about business
If you’re considering starting an enrichment business, here are a few pieces of advice to keep in mind:
Clearly define your target market: Think about the specific audience you want to serve and tailor your services to their needs. This will help you differentiate yourself from competitors and create a loyal customer base.
- Focus on quality: The success of your enrichment business will largely depend on the quality of your programs and services. Invest in well-trained instructors, engaging curriculum, and quality materials to ensure your customers are getting the best experience possible.
- Build strong relationships: Take the time to build strong relationships with your customers and their families. This can lead to repeat business and positive word-of-mouth referrals.
Embrace technology: Technology can be a powerful tool for managing your business, marketing your services, and engaging with customers.
- Become a Franchise owner of the Oksana® Enrichment Franchise. Oksana® Enrichment Programs is a franchise opportunity for musicians, educators, and business entrepreneurs seeking to expand their careers. The franchise offers a well-researched and supported opportunity with a low initiation fee and royalties. The franchise allows individuals to be their own boss and work from home without requiring a lease. Oksana® Enrichment Programs provides ten days of training to help reduce the learning curve, and franchise owners have access to expert guidance and support. This opportunity is perfect for musicians and teachers, although no musical or teaching background is required to operate an Oksana® Enrichment Programs franchise. Overall, the franchise offers a proven concept that dramatically increases the chances of business success.
Lessons learnt from running this business
Flexibility is key: Being able to adapt to changing circumstances and customer needs is essential in the enrichment industry. The ability to offer new programs and classes, change schedules, and pivot quickly can set a business apart from competitors.
Strong relationships are crucial: Building strong relationships with clients, students, parents, and staff is essential in the enrichment business. Good communication skills, excellent customer service, and a willingness to go the extra mile can lead to loyal customers who refer others to the business.
High-quality programs and instructors are necessary: Offering high-quality programs that are engaging, effective, and fun is crucial to the success of an enrichment business. Hiring and training experienced and knowledgeable instructors who are passionate about what they do can help create a positive reputation for the business.
Marketing and branding are key: A strong brand image and effective marketing strategies can help attract new customers and build a loyal following. Utilizing social media, creating engaging content, and offering promotions and discounts can all help to increase brand awareness and attract new business.
Continuous learning and improvement are essential: In the ever-evolving enrichment industry, it’s important to stay up-to-date with the latest trends, techniques, and technologies. Attending conferences, networking with other professionals, and investing in professional development can help keep a business relevant and competitive.
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