giejo elevates the traditional swimwear market with a unique, individual style-focused approach to design. Offering swim separates and cover-ups featuring versatile prints and multi-functional details, giejo allows you to mix and match your swimwear for a personalized look.
Ideal for travel, giejo’s signature print-mixed separates allow you to create multiple looks out of a limited number of pieces. And each look will be unique and bold—no more worries about spotting your bikini doppelganger on the beach.
giejo enables you to shop and style swimwear the same way you approach your day-to-day outfits and takes inspiration from ready-to-wear so you can wear your swimwear on and off the beach.
Raised in Indiana, Gabby Sabharwal moved back to New York City to make her mark on the fashion industry. After graduating from New York University, Gabby married her degrees in art history and journalism and began a career in public relations. After many endeavors to learn the basics of sewing, sketching and design, Gabby turned to the world around her to develop her creative vision. Tapping her relationships with designers, trendsetters and the editorial community, Gabby laid the foundation for giejo.
locally produced, sustainable fashion
giejo is proudly made in the USA. We support sustainable fashion by utilizing vintage and reclaimed textiles in our limited-edition designs. All materials are sourced locally in New York City’s Garment District and produced just across the Hudson River in New Jersey.