Vida Livre (Free Life) is a Portal that analyzes a variety of new products on a daily basis to present the best experience of merchandise’s selection to their readers.
How Did It Begin?
The project started in July of 2021 by Media Leads, a media company specialized in SEO, which administers a lot of different websites of content that are great references in Brazil and in the world, always bringing quality content to the readers and trustworthy information.
The Portal Vida Livre came with the intention of complementing the access of subjects about brazilian products, because it was registered a rise of more than 30% of the online purchase as a result of the pandemic, which was at its highest peak, therefore, to know how to make a good purchase without going to a physical store turned into a necessity of the brazilian population.
What Challenges is the Project Facing?
Although, for years, there already existed countless websites of strong domain that offer excellent quality content of product’s selection, our team, specialized in diverse technology products, gathered to discuss how it would be possible to better the users’ experience when trying to acquire products from the internet. The following are some of the issues discussed:
The Best Way to Produce Our Content
One of the biggest hardship we encountered in this journey was how to produce our content in the best way possible for our readers to make the best choices, and how the comparisons must be done between the products presented in our articles, be it by the prices, features, specifications and what different feature each one of them have to offer; even more so because a lot of the merchandise nowadays have very similar specifications, which turns the task of distinguishing the pros and cons of two products and how to identify the best option to be very complicated.
High Market Competition
This tends to be even more problematic when we talk about electronics devices, like computers and cellphones, which are one of our specialty, and although they are extremely indispensable for our daily life, they have a lot of specifications and models that are very similar in the market, and the information we find or that we have access to are not always actually precise and adequate, thus making it sometimes much more difficult to understand what differs each option’s offers from the others.
How Did We Get to the Solution?
The solution we found is a meticulous analysis of diverse products, specifications and opinions from people specialized in the matter, and knowing how to identify the need of each person by their likes, personality and their lifestyle, while we are totally impartial to our own likes, as we understand that we must respect the individuality of each reader who searchers a product for their own personal use, as we did with the 20 Best Notebooks of 2022, where we explain every characteristic of a notebook and for who it is best indicated for, also providing a complete ranking of the most recommended models of the year.
The cellphones, now called smartphones, on other hand, have a bigger frequency of changes and releases of new versions, because the speed of the advances of this technology is one of the fastest in the world, and the models always need to be in renovation to keep up with these upgrades and to keep answering people’s demand. However, we cannot deny that the access of information about technology is still, in a certain way, limited for Brazilians by the internet.
What Are Our Values?
Therefore, we always value the delivery of quality content and, as we are always thoughtful of the users, we give clear explanations of which products meet their needs. We maintain constant updates in our articles so our indications can always correspond to the news that reaches the market every hour and to never let them be out of date. We, of the Media Leads, also pride ourselves in bringing information of the best quality ever to all the users, and in providing everyone with definitive experience in information, as it can be seen in the 10 best cost benefit cellphones of 2022.
How Did the Website Grow So Much in Such a Short Time?
We are very proud to say that our Portal has grown to large scales in just a few months. We also believe that it is not an understatement to say that we are one of the few sites in Brazil to reach this level of growth in the niche in which we operate.
There are many factors that we can take into account to say why we arrived at these results, and one of them is certainly the result of the dedication of the people who collaborate in our growth and believe in our cause.
At the moment, our project has the participation of a variety of collaborators that also share the same goals of bringing trustworthy information to the readers, and with that, our portal has grown more and more and has gained an unparalleled visibility. The dedication, study, knowledge and collective thinking that prevails in our work is the main key to reach our goals.
All this, added to the knowledge of our SEO specialists, makes us one of the largest product presentation websites in Brazil.
Easy Tips for Effective Content Development
We cannot deny that SEO (Search Engine Optimization) is one of our great allies when it comes to making our Portal grow on a large scale, and we also know that it is quite difficult to find a good content related to the subject precisely because a lot of information from the internet is not be provided by experts and because of that, they are unreliable in reality. Here are some tips that we have separated on how to succeed with effective content development:
What Is Your Unique Proposition?
First of all, learn that we live in a time when almost everything already exists in the world, and this will be no different when it comes to developing a website’s content. You will have competing sites and articles with much stronger domains with the same subject.
So, what will differentiate your content from others will be the quality, quantity, and what you will present differently from other sites. Find out what you can offer that is unique in your content and present it clearly.
Who Is Your Target Audience?
Knowing your target audience is the best way to present what they need most. Survey your audience and study them. Make sure that your content will always present everything they need and want to know in their keyword searches and never put unnecessary subjects in your article. Also, use the appropriate writing style for your audience.
Get to Know Your Competitors
This phrase is classic and there is no truer expression. Knowing who your competitors are and what they offer is the best way to study what is lacking in you. Make sure that your content is complete and nothing is missing, plus stay on top of your competitors’ news. Innovation is always interesting and in the internet world, development is constant and you should never be left behind.
Also, never plagiarize your competitors’ content. Be unique, because Google can identify plagiarized content and can rank you lower in search results. This reduces your chances to get traffic.
Set Goals and Plans to Achieve Them
Nothing moves forward without goals and good planning. And it’s the same thing for your website to grow. Make short-term and long-term goals, and a list of steps the project must take to achieve them.
Put the User First
The user first policy is the most effective when it comes to content production. Develop content thinking about the users and what they need. Always be very objective in your writings and be impersonal in your conclusions. Be sure that your article will deliver high quality and reliable information.
Make It Professional
Avoid grammar, syntax, spelling, and punctuation errors, because a blog post with spelling errors and missing punctuation will look amateur and untrustworthy. Always have impeccable writing. It is the same for the content formatting and images. Make sure that the formatting is good and pleasant to read, and the images are sharp and blur-free.
Make Your Site Mobile Responsive
Mobile responsiveness is essential for a website to be effective. Today, users spend much more time browsing the internet on smartphones than on any other device.
If a potential user accesses your content and finds it difficult to navigate through the mobile device, he may abandon you in favor of a competitor. Not enough, a negative user experience on your website can affect search engine rankings, making your content harder to find by Google search.
It’s a honor to be part of one of the biggest references of the country in providing content towards products, and we hope to grow even more, so our content reaches all the people who are indecisive about which product to choose when buying it, and that we can help them make the best decision in their selection, making them satisfied with their choice. For more information, see Portal Vida Livre.