Bringing innovation in the corporate wear segment, PowerSutra, an impeccable apparel brand, captures the essence of power dressing for women. The firm is introducing sustainable and affordable fashion solutions as a brand built to empower women in their everyday lives. In the modern era, where everything is constantly evolving, workwear clothing has a front-row seat for viewing and experiencing workplace transformation. Women are redefining fashion, and the boardrooms have begun to accept the change in how individuals dress in the workplace. Paying attention to the emerging trends in the fashion industry, Dr. Pooja M founded PowerSutra, which curates distinct styles that range from XXS to 15XL.
Fabricating corporate wear clothing, PowerSutra introduces plus-size fashion to the realm.
The brand is eyeing new norms and trends that shape women’s corporate look to reinvent the conventional formal fashion. From offering a desk-to-dinner solution for their fashion needs, to understanding their style and bringing the power of comfort alongside, the brand invests in a wardrobe that parallels the life one wants to lead in the corporate world. Professional workwear for women is the stepping stone in building the influential image they wish to portray among corporate leaders. Hence, PowerSutra ensures workwear expresses rather than impressing.
Comprehending people’s problems while picking their clothing for business meetings or office events, Dr. Pooja M launched her clothing line to transcend traditional boundaries between work and personal life. Dr. Pooja M fabricates styles perfect for every woman’s workwear wardrobe. Off-the-rack clothing is not often designed for plus-size fashion lines, and very few online stores are bringing corporate wear to the forefront of the fashion industry. Thus, Dr. Pooja is forging toward impacting the corporate wear and custom-made clothing industry by bringing quality, affordability, variety, and size-inclusive fit.
When and Why Was Power Sutra Founded?
Power dressing is about walking into a room and knowing you belong there. Dr. Pooja M gives every fashion fanatic a life-changing chance with her unique vision and exemplary mission. Like every working woman, Dr. Pooja juggled a corporate medical career and caring for a young family. Her passion and determination for the clothing industry compelled her to push her boundaries and introduce something that would significantly impact the clothing world.
In 2020, when the whole world was shut down, and everything came to a standstill, Dr. Pooja M decided to do something that allowed working women to harness confidence in the boardroom. She never stepped back when obstacles challenged her. To build a strong foundation for corporate wear women, Dr. Pooja M, Founder and Chief Executive Officer of PowerSutra, dedicated her entire time to serving the brand and establishing its strong roots in fashion.
Challenges that Shape the New-age Fashion Industry
Before marching ahead in her mission to launch ‘PowerSutra,’ she has proven her strong expertise in medicine. Dr. Pooja is a doctor and anesthesiologist by profession and has over 15 years of experience in the medical realm. She has completed her MBBS, DA, and DNB Anaesthesia from Delhi University, India. When the pandemic pushed people to their most vulnerable selves, Dr. Pooja M took the risk of plunging into an entirely different field to create hope for creativity, connectivity, and sustainability, especially when the clothing industry has already established itself in a dominating position in the market.
Word of Advice from Dr. Pooja M & the Opportunities that Fuel the Corporate Wear Fashion
Dr. Pooja M saw a gap between what the fashion services industry offered and what the consumers needed. Dr. Pooja is manifesting her strong foothold in the clothing realm. She advises future fashion aspirants to conduct detailed market research and analysis to recognize potential opportunities. Dr. Pooja M has repeatedly gone beyond her limits to give the much-demanded attention to the workwear clothing market.
“When the going gets tough, the tough get going.” Therefore, with every step, she ensures that her client beams with joy and satisfaction by turning their problems into achievements. What matters the most is understanding your style and believing in the power of self-expression that makes you stand out. Dr. Pooja undoubtedly paved the way for working women to express their sense of style comfortably and practically. She brings forth a spectrum of clothing options that suit your needs and budget. From business casual attire and corporate wear to party dresses and skirt suits, the brand offers a suitable outfit for every occasion. Being a size-inclusive brand, PowerSutra caters to each body type, shape, and size. Touting various styles along the way, Dr. Pooja M is defining the hallmark of success, which only a few feats can claim.
Founded on Strong Roots, PowerSutra Redefines Fashion in Boardrooms
Everyone “dresses for success” regardless of their position or with whom they interact. Dr. Pooja is revolutionizing workwear clothing to help people be the most comfortable version of themselves. Whether you are after classic pieces, expert tailoring, or want a more relaxed and modern approach to office attire, PowerSutra got you.
The brand initially focused on offering corporate wear to working women to manifest their strong foothold in the business world. Soon after, they introduced the concept of fabricating clothes of all ranges and sizes, from petite, tall, small, or even 15XL. The brand puts utmost effort and provides a high degree of personalization to every customer, creating a fashion statement that is trendy and truly personal.
The Founder’s Vision
Dr. Pooja M, who started her career as a doctor, is also reckoned as an internally published author, a passionate fashionista, a mother to an 11-year-old, and an entrepreneur. With her compassionate efforts and remarkable approach, she invented her fashion label known for weaving magic with every piece of clothing. The brand is bringing forth a hardworking capsule classic clothing range with a unique customer-first approach and a vibrant fan base. Keeping a 360-degree approach to life, where the personal and the professional environment are intertwined, PowerSutra naturally evolves into designing full wardrobes.
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The founder’s vision is to build a clothing apparel brand centered around women with a strong sense of self. With exquisite designs and a relaxed approach, the brand produces pieces that would be the cornerstone of a lady’s working wardrobes, quietly serving her needs rather than dictating trends. The brand aims to provide every professional woman with sustainable and affordable fashion choices. Each fabric is an extension of its user’s personality, customized towards individual tastes, making it unique.
What Does PowerSutra Envision for Its Future?
While you cannot get life customized to your taste, you can surely get custom-made clothing stitched per your needs and preferences. PowerSutra is one such brand that is coming forward and trying to cater to every shape and size. Founded by Pooja M, the brand urges the audience not to hide their curves or avoid tricky cuts and plunging necklines that allow them to be authentic by introducing a new approach to the special-size segment.
The brand originally started as a boardroom dressing but soon expanded its wings and introduced casual attires, sheath dresses, and work-from-home clothing. Dr. Pooja M intends to expand the brand’s international presence in the year 2022 and position herself as a great fashion leader in India. With her unique approach and first-of-its-kind vision, Pooja M is creating strides by introducing an exemplary fashion brand for customization, size inclusiveness, and workwear garments. Thus, following this innovative approach, PowerSutra has continually curated outfits that every working woman should include in their wardrobe to amp up their fashion style.
I believe that nutrition science is a wonderful helper both for the preventive improvement of health and adjunctive therapy in treatment. My goal is to help people improve their health and well-being without torturing themselves with unnecessary dietary restrictions. I am a supporter of a healthy lifestyle – I play sports, cycle, and swim in the lake all year round. With my work, I have been featured in Vice, Country Living, Harrods magazine, Daily Telegraph, Grazia, Women's Health, and other media outlets.
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