SIGETI is a boutique luxurious brand which sells high-fashion shoes (and purses in the upcoming future). The brand’s main goal is to provide fashionable, luxurious and comfortable shoes. The shoes are crafted from prestigious leather, exclusive crystal stones and other high-quality materials. In addition, the shoe is specially designed so it would be comfortable, by crafting soft sole that allows the customer to enjoy luxurious and comfortable shoes.
In today’s world, consumers wish to be able to wear fancy clothing and footwear without having to compromise on comfort. Sigeti has a way of having both. The shoes are designed with a soft and comfortable sole, which helps the consumer to gain good-looking shoes alongside comfort.
Sigeti’s shoes are made with thoughtful and careful process that includes a descriptive vision and uncompromising drafts drawing,
CHERYL shoes from www.sigetishoes.com
The shoes were displayed in fashion week shows worldwide and have been selected carefully by stylists in order to present them on Hollywood TV.
CAMILLE shoes from www.sigetishoes.com
Nofar Sigeti is an entrepreneur, and an international shoe designer with over a decade of experience in fashion, has a passion for creating and designing clothing and footwear. During the last 10 years, Sigeti had traveled the world in order to find her unique style. She feels a natural connection with the fashion industry in general, and high fashion in particular. Sigeti specialize in designing high-quality, luxurious and comfortable shoes and was interviewed to several magazines such as Dubai’s ‘Elite Monde’ magazine and Israel’s ‘At’ magazine.
The love of fashion started from a young age and the inspiration to her unique designs is the wild nature of a small town in Israel. As soon as Nofar grew older, she started designing and sewing clothing for friends and family, and it wasn’t long until she launched her own brand, Sigeti.
The reason that Nofar started to designed shoes, that are not only luxurious and fashionable but comfortable as well, is coming from her own needs to wear high heels, and flat shoes without adding any extra structure to the shoes that are selling in the fashion industry.
A portion of the company’s revenue donated to community.
The challenges the business/market is facing:
• The company currently doesn’t have a strong reputation and brand awareness, which are highly valuable and important in the industry. Time, effort and funding are needed in order to create those and provide the company with a competitive market presence;
• Online marketing in the luxury fashion industry is not significant compared to the retail store activity. Luxurious and expensive clothing, and especially footwear, is mostly purchased by feeling the product and fittings; Therefore, we are looking for the right investors to open our flagship stores around the globe in main locations in the fashionable and luxurious streets.
• The elite fashion industry might be suspicious to new brands and it’s hard to gain reputation as quality and luxurious clothing and footwear;
• Nowadays the competition in the fashion industry increases as new boutique houses in New York and worldwide are opening their gates to customers. Moreover, the fashion industry is a hard place to stood out in, because consumers might prefer fashion houses they already know;
• Due to unstable world economy and inflation which affects every country to one degree or another, there’s an increase in the cost of production materials that affects the gross profit of the company.
• Global macro-economic trends (recession, etc.) can influence future business results as they may impact consumer’s choices in purchasing their marketing budget in different platforms.
The opportunities the business/market is facing:
• Post Covid Business Environment – after 2 years of lockdown and social distancing, the world has return to life and to a busy lifestyle. That encourages consumers to purchase more goods, especially new clothing and footwear to upcoming events;
• The CAGR of the luxury fashion industry is 5.6 % between 2020-2027. Luxury footwear market worth is estimated at 49.01 billion$ by 2027;
• The number of wealthy consumers increased throughout recent years. In 2020 there were in the US 11.6 million households, a growth of 5% compared to 2019;
• The opportunities to major exposure in the fashion industry are endless, considering Fashion Week that lasts in total much longer than a week (a month) in several fashion central cities. In addition, there are many fashion events throughout the year.
• Unique and innovative design that combines comfort – Sigeti’s designs aren’t solely luxurious but also designed to be comfortable, which is important to consumers nowadays;
• Made In Italy Signature – in order to integrate into the luxury fashion genre, the shoes and clothing have “quality signature” that says where the products were made. In comparison, shoes or clothing that were made in China are considered less luxurious than products that were made in Italy;
• Additional Products – in addition to luxurious shoes, the company will sale purses. That might increase the number of products the consumer purchases, and by doing so, increases the company’s revenue.
Therefore, with the right location for the flagship store, PR and a lot of buzz Sigeti have a lot of potential with the unique designs and the comfortable that comes with.
Advice to other about business
NOFAR’s advice about business is keep dreaming big, don’t stop to believe in yourself and your ideas. Even if people telling you No, try to do a lot of by yourself. Learn about your industry, what is missing, how can you make the world a better place with your ideas/products. You need to know that every process is taking a lot of time, the journey to success is taking some time, and it may need a lot of money, for the beginning that only you and yourself are believing in your ideas/product try to work in something else that you will still have some income.
Always keep your mind open, for collaboration, and develop your product more and more. Be creative and do some other stuff in your life that brings you the creativity and the sparkle in your eyes that will drives you to continue. Even the sky is not the limit, and in the right time all the missing parts of the puzzle will find their way to your business.
Remember this the ones that are crazy enough to think they can change the world are the ones that do!
La Lord Benoît shoes from www.sigetishoes.com
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