The year 1965 was the beginning of something beautiful for us. Our family founded Palmat Reliance. This is an Israeli family-owned company established in 1965 in the Israeli market. The company is mainly engaged in manufacturing and importing door and window accessories. We sell to business customers and end users.
This is just the beginning of a great story for us. Read this article to learn more about how we do business and where we get the motivation.
How Palmat Europe started:
After more than 60 years, another great adventure began for us. Palmat Europe was founded. But what exactly does Palmat Europe do? We are happy to explain this to you! Palmat Europe is a trading company that sells accessories for roller shutters, aluminum doors and windows, and general DIY products. We do this by using different online platforms. We are known for quality products for windows, shutters, and other home or garden accessories. Additionally, we provide good customer service and fast delivery. Customers’ satisfaction is always our main focus. Would you like to know what the success behind this company is? We want to tell you a little secret about how we do business and where we think our success comes from.
Our story since 1965
Our story began with the parent company, Palmat Reliance. This company has been in the same family since 1965, so we already have a lot of experience. After more than 60 years, we decided to start selling on the European market. That is why we started this company. Make sure to look at our website to see all our products. With our enthusiasm, we established our subsidiary Palmat Europe in 2018. But what was the motivation for us?
What motivates us?
Motivation is one of the most important aspects you should have when you have your own business. These are some of the factors that motivate us:
Entrepreneurship is in our blood:
Entrepreneurship runs in our family. We see opportunities; then we go for them. For example, at Palmat Reliance, we identified a niche and took to Palmat Europe by selling on the European market.
Our customers:
Another reason is our customers. Seeing our customers satisfied, we get a huge motivation boost. For example, we received a great review from Madlin Boatzio:
“The service is just excellent. One day after I placed the order the delivery was already here. Fast and friendly service”.
Comments like these make doing business fun. It motivates us to make the best service and quality products. Each person has their motivation. Always stay positive and reflect on what you have already achieved. It is important to reflect on your success to see the company’s growth because this also greatly pushes one to keep going.
Challenges facing the company and the market
When you are an entrepreneur, mistakes are bound to happen, but from these mistakes, one learns. That is why it is also important to reflect and take time for this.
These are some of the challenges we have encountered along the way:
Supply chain management:
The Covid-19 pandemic has brought us many challenges in the past 2 years. One of these challenges is supply chain management. The stock production and transportation take much longer than before the covid. Also, borders are sometimes closed, which delays stock arrivals leading to a shortage in supply.
We try to plan our stock orders with extra time and safety stock to overcome this shortage.
Online shopping customers:
We find it challenging to create personal connections with the customers on the online store, which brings back customers to buy again. We try to overcome this by having great customer service and fast deliveries. But it remains a difficult aspect of online sales for us and many other entrepreneurs.
Opportunities for the company and the market
In addition to the many challenges we face, there are also several opportunities:
Know the needs of your consumers:
Consumers consider quality to be one of the most important factors that come into play in making a purchase. Thus, we capitalize on this.
It all starts with our machinery, individually tailored to our ideas and requirements. This is the reason why products of such high quality can be produced.
In addition, our employees are also motivated to do a good job. So, another important success factor is that behind each machine, highly motivated employees are the best in the business. We draw on our vast experience and offer quality products and a high level of customer service, including fast deliveries and technical support for all our products.
Online shopping customers
Selling online has allowed us to sell to many countries even though we don’t speak their language. We can greatly increase our sales results by selling online. Would you like to do business yourself? So we recommend online selling, but don’t forget that it comes with challenges.
Are you curious about the advice we give to budding entrepreneurs?
Advice for other entrepreneurs
Would you like to be an entrepreneur yourself? We have a few tips for you that we use to make our business unique: make your business unique so that consumers will want to choose you. But how do you do this? For us, the most important aspect is the quality of our products. Without good quality, our customers would not come back.
Always put your consumer first:
Additionally, we consider good customer service and fast delivery important. For us, customer satisfaction is always the main focus. Do you want to become an entrepreneur? Then make sure you can give something extra to your customers in addition to your products or services. Something that is free and puts a smile on their face. Good customer service and fast delivery are two examples of this.
Listen to the needs of your customers:
Without customers, your business is nothing. So, ensure you know what your customers are missing or need and respond accordingly. To make our products more accessible to our consumers. We have created videos and detailed instructions to help our customers and to make our product more accessible. And, of course, to help all of our consumers with this, we have made these videos in multiple languages.
The importance of listening to customers cannot be underestimated. We find that our customers also find it very important that we contact them if necessary. That is why we do our best to answer our customers’ questions in one business day to show seriousness and concern.
Of course, your customers expect from you differs for every industry and business because not every business has the same customers. Therefore, it is best first to determine your customers’ needs.
Check the market prices before selling.
And last but not least, perhaps our most important advice: always check the market prices before selling. It is so important to know the numbers because numbers don’t lie! And only sell products that you specialize in, of course. So don’t sell products or services you don’t know much about or don’t have a personal connection with.
Do you have any advice for us or a question we can help you with? Contact us, and we would love to hear from you! And last but not least, don’t forget to look at our website.
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