I-Kogo - ibhizinisi lezenhlalakahle elizinzile, lihlinzeka ngomkhiqizo omangalisayo we-superfood ngokukhuphula ama-cherries ekhofi futhi ngaleyo ndlela kuncishiswe ukukhishwa kwegesi ebamba ukushisa kanye nokuhlinzeka ngemali eyengeziwe engenayo kubalimi abancane bekhofi emazweni asathuthuka.

I-Kogo - ibhizinisi eliqhubekayo, lezenhlalakahle, lihlinzeka ngomkhiqizo omangalisayo we-superfood ngokukhuphula ama-cherry ekhofi futhi ngaleyo ndlela kuncishiswe ukukhishwa kwegesi ebamba ukushisa kanye nokuhlinzeka ngemali eyengeziwe engenayo kubalimi abancane bekhofi emazweni asathuthuka.

I-Kogo, inkampani esimeme, yezenhlalakahle, inikeza izinkulungwane zeminyaka ngomkhiqizo we-superfood omangalisayo ngokukhuphula ama-cherries ekhofi futhi ngaleyo ndlela kuncishiswe ukukhishwa kwegesi ebamba ukushisa kanye nokuhlinzeka ngemali eyengeziwe engenayo kubalimi abancane bekhofi emazweni asathuthuka.

Sisebenza ngokuqondile abalimi abancane bekhofi ukuthatha isithelo esihlala ubhontshisi wekhofi bese womisa. Ngokuvamile abalimi bekhofi bathatha imbewu esithelweni bashiye isithelo sibole emasimini. Lokhu kudala amathani okukhishwa kwe-methane futhi kuphinde kukhiphele ama-mycotoxins emhlabathini. Ngokumisa isithelo siyakwazi ukusigcina futhi sivimbele lokhu kungcola ukuthi kungenzeki. Uma sesithole isithelo esomisiwe siyasicubungula sibe amatiye amnandi kanye nempushana ye-superfood esebenzayo!

Sizophinde sinikele ngo-10% wenzuzo yethu emiphakathini esiphuma kuyo. Lezi zinsiza zizosetshenziselwa intuthuko esimeme ukuze kuvalwe noma yiziphi izikhala umphakathi obhekene nazo ngokwemfundo nengqalasizinda.

Umbono kaKogo uwukuba umholi womhlaba wonke embonini yamacherry ekhofi. Ngezindlela ezisimeme zokuthola uhwebo oluqondile, i-Kogo imi phambili kwe-superfoods njengomkhiqizo omuhle kakhulu kuwo wonke umuntu ohilelekile.

Indaba yomsunguli/Yomnikazi nokuthi yini ebagqugquzele ukuthi baqale ibhizinisi

Lapho ngikhulela epulazini lezithelo eziphilayo enyakatho yeWisconsin, umama wangibonisa ingcebo yamakhambi emvelo kanye nemikhiqizo yokudla ephilayo. Isibonelo, singasebenzisa ijeli yesitshalo senhlaba ukuze selaphe ukusha, futhi sikhule noma sithenge ukudla kwethu okuningi kubahlanganyeli bendawo, okusanhlamvu kwabo okuphilayo kunambitheka njengekhadibhodi–indoda, ngangivame ukuphupha I-cocoa Puffs!

Ngaphandle kokusanhlamvu kwekhadibhodi, ngaqala ukwazisa ngokusimama, ezolimo, nempilo nokuphila kahle. Lokhu kamuva kwakhula kwaba umkhuba ovamile wokuhlakulela amandla nokuqina komzimba nengqondo ngokusebenzisa izinsuku ezinde ezinkundleni zezithelo, ukuqina nokuzindla, kanye nokusebenzisa ukudla okunezinsalela okufana ne-maca, i-moringa, nokunye okukhishwe.

Pho ungena kuphi uKogo? Ngemva kwekolishi nokuthola iziqu zebhizinisi, ngajoyina i-US Peace Corps ePanama njengoMeluleki Wokuthuthukiswa Kwebhizinisi kanye Nezolimo Eziqhubekayo.

Saqala inkonzo ngesikhathi sokuqeqeshwa samasonto ayi-10, kushisa, izinsuku eziyi-10 zamahora agcwele ukuqeqeshwa kwezolimo, omiyane kanye nomango wezikhathi ezithile.

Ekupheleni kosuku, ingqondo yami yayiyobe isiphazamisekile ngenxa yomzamo wokuxhumana nezilimi eziningi namasiko, ilanga elishisayo kanye nomswakama, kanye nokulwa njalo nofezela nesikhunta okwakubonakala kukhula kukho konke!

Ngobunye ubusuku, ngangilele ngaphansi kwenethi lami lomiyane, isiphephetha-moya siqhuma, ngisebenzisa ifoni yami ukwenza ucwaningo ama-nootropics. Bengizama ukuthola i-nootropic eyenza lokho ebithi ikwenza, into engangisiza ukuthi ngidlule kulawa masonto ayi-10. Ekugcineni, ngathola ividiyo ye-Youtube ye-CEO kuxoxwa nayo mayelana nezinhlobonhlobo zezinto ezikhuthazayo azithathayo ukuthuthukisa ukusebenza kwakhe emsebenzini. Washo amagama athi “ikhofi” nelithi “cherry,” futhi ngokushesha izindlebe zami zagcwala umlomo, ngoba ngangisanda kusebenza neqembu labalimi ekukhiqizeni kwabo ikhofi.

Ngimangele, ngafuna ulwazi olwengeziwe, futhi amaphepha ocwaningo engahlangana nawo achaza izinhlobonhlobo ezimangalisayo izinzuzo ezinikezwa ama-cherries ekhofi kokubili umzimba nengqondo.

Konke lokhu kwakumangalisa, ngoba akekho noyedwa kubaqeqeshi bami be-Peace Corps nanoma yimuphi kubalimi engahlangana nabo owakhuluma ngezinzuzo zama-cherry ekhofi. Ngemva kokubuza, ngathola ukuthi abalimi abaningi bekhofi babheka ama-cherries ekhofi njengemfucuza noma umquba. Ngokuvamile, ama-cherries ayekwa ukuba abole futhi avubele ngobuningi, okuholela ekungcoleni kwamanzi nokukhipha amagesi e-methane alimaza imvelo.

Ngicabange ukuthi iningi labalimi bekhofi abasezingeni elincane emhlabeni jikelele bakhokhelwa kanjani amasenti ngedola ngomkhiqizo wabo, kuyilapho izinkampani zekhofi ezimbalwa ezikhethiwe ziphethe i-oligopoly phezu kwezimakethe eziningi, zithola inzuzo.

Umqondo waqala ukungibamba. Ngabona ukuthi uma ngingahlanganisa umkhiqizo engizowudayisela abathengi, kungasiza ukwengezela imali etholwa abalimi, ukunciphisa ukungcoliswa kwemvelo kusuka kudoti we-cherry ovutshiwe, futhi unikeze abathengi base-US umkhiqizo obaluleke kakhulu ngentengo ethengekayo. Kwaba njalo uKogo! Sifaka ama-cherries ekhofi agayiwe omisiwe abe okumnandi, impushana emnandi kancane elingaphekwa libe yitiye, lengezwe kuma-smoothies, futhi lisetshenziswe ezintweni ezibhakwayo esikhundleni sikafulawa. Ukusetshenziswa kwayo akupheli, futhi kungcono nokho, kunambitheka kahle futhi akufani namakhadibhodi!

Njengenkampani, i-Kogofoods LLC ibheke ukuba yi-B-Corporation eqinisekisiwe futhi izonikela ngo-10% wemali engenayo kumaphrojekthi wentuthuko emiphakathini lapho kutholwe khona ama-cherry ekhofi.

Ngaphandle kosizo lwabantu abangenakubalwa, i-Kogo ibingeke ibe sesimweni sokuqala ukuba nomthelela omuhle empilweni yabathengi, abalimi, kanye nemvelo ngokukhuphula ama-cherry ekhofi.

Izinselelo ibhizinisi/imakethe ebhekene nazo

Izithiyo emakethe ye-superfood ngokuvamile zihlanganisa ukuba nokutholakala okuhle nokuthembekile. Ikakhulukazi ngokuphathelene nokudla okuphezulu okuphezulu, ukwakha ubudlelwano bomhlinzeki wesu kubalulekile. Abalimi esisebenza nabo abakaze badayise i-coffee cherry, ngakho-ke kuningi esingakwazi okumele sibhekane nakho ngqo. Ngaphezu kwalokho, umncintiswano unzima. Kunezinhlobo eziningi ze-superfood brand ezivela njalo ngesonto. Ibhrendi ngayinye izama ukunikeza umkhiqizo ongcono kuneminye, ihlale isungula izinto ezintsha futhi yakhela phezu kweminikelo edlule. Ngaphezu kwalokho, kunendaba yemfundo yabathengi ikakhulukazi maqondana nama-cherries ekhofi. Kukhona abathengi abaningi laphaya abangakazi ukuthi yiziphi i-superfoods ingasaphathwa i-cherry yekhofi. Ngakho-ke kufanele siqaphele kakhulu indlela yethu yokumaketha kanye nendlela esisondela ngayo kumakhasimende amasha.

I-Kogo Coffee Cherries - Indaba Yethu - YouTube

Izeluleko kwabanye mayelana nebhizinisi

Ithiphu yokuqala engingayinikeza noma ubani ofuna ukuqala ibhizinisi kungaba wukuqinisekisa ukuthi uyazihlola ngokugcwele, okuhlanganisa amandla nobuthakathaka babo, impilo, ubudlelwano, kanye nohlelo lweminyaka emihlanu. Kubaluleke kakhulu ukuthi abantu bazi ukuthi bazifaka kukho. Ukuqala nokukhulisa ibhizinisi kuvame ukudinga ukuzibophezela kwamahora angama-50-70 ngesonto ngaphandle kokukhokhelwa, futhi akuwona wonke umuntu onqunyelwe lolo hlobo lwempi.

Ithiphu lesibili engingayinikeza elokuqinisekisa ukuthi ibhizinisi lihambisana namagugu akho futhi linikeza ukugcwaliseka. Kufanele kube umkhiqizo noma isevisi oyithandayo ngokwemvelo; ngaphandle kwalokho, ngeke nibe nalutho lokuniphemba ngezinsuku ezinzima, futhi nithembe mina, kuzoba baningi.

Ithiphu lesithathu engingayinikeza ukutshala isikhathi ezindleleni zezempilo nempilo enhle. Isb, ukwenza i-yoga, ukugijima, ukuzincisha ukudla, ukulamula, njll. Ukucindezeleka okudalwa ukuthuthukiswa kwebhizinisi akulona ihlaya. Kuzothatha umthwalo emzimbeni nasengqondweni yakho. Kudingeka uzilungiselele ngokomzimba nangokwengqondo, njengokugijima imarathon kuphela, umjaho weminyaka emihlanu kuphela, futhi uwumncintiswano wakho.

U-Ieva Kubiliute unguchwepheshe wezengqondo kanye nomeluleki wezocansi nobudlelwano kanye nombhali ozimele. Uphinde abe ngumeluleki wemikhiqizo eminingi yezempilo nokuphila kahle. Nakuba u-Ieva egxile kakhulu ekuhlanganiseni izihloko zempilo kusukela kokuqina nokondleka kahle, ukuya ekuphileni kahle ngokwengqondo, ubulili nobudlelwano nezimo zempilo, ubhale ngezihloko ezihlukahlukene zendlela yokuphila, okuhlanganisa ubuhle nokuhamba. Amaphuzu avelele emisebenzi kuze kube manje afaka: i-spa-hopping esezingeni eliphezulu e-Spain nokujoyina ijimu yaseLondon engu-£18k-ngonyaka. Othile kufanele akwenze! Uma engashiyi edeskini lakhe—noma exoxisana nochwepheshe nezifundo eziyisibonelo, u-Ieva uphelelwa amandla nge-yoga, ifilimu emnandi nokunakekelwa kwesikhumba okuhle (okuthengekayo yiqiniso, kuncane akwaziyo ngobuhle bebhajethi). Izinto ezimlethela injabulo engapheli: ama-detoxes edijithali, ama-oat milk lattes nokuhamba kwezwe okude (futhi ngezinye izikhathi ukugijima).

Okwakamuva okuvela ezindabeni zebhizinisi