Mayelana neMagic Weighted Blanked
Hlangana nosomabhizinisi uKeith Zivalich, umsunguli nomnikazi we Ingubo Enesisindo Esiyisimangaliso, I-Original Weighted Blanket® Company. Izingubo zokulala ezinesisindo seziphenduke imfashini ngokwedlulele eminyakeni embalwa edlule, nezinkulungwane zama-athikili, abagqugquzeli, nokushicilelwe okuxoxa ngezinzuzo ezimangalisayo ezikunikezayo. Idizayini yasekuqaleni kaMnu. Zivalich iqinisekisa ukuthi izingubo zakhe zokulala ezinesisindo ziyabumba emzimbeni womsebenzisi, zenze umuzwa ofana nokugona owaziwa ngokuthi I-Deep Pressure Therapy (DPT). I-DPT ikhonjiswe ukusiza ekudambiseni ukucindezeleka nokukhathazeka, ngisho nakubantu abane-autism noma izinkinga zokucubungula izinzwa. Kodwa nokho, naphezu kwesidingo esidumile sezingubo zokulala ezinesisindo esikhuphukayo muva nje, kunolwazi oluncane olumangazayo mayelana nomnikazi webhizinisi elincane ngemuva kwengubo enesisindo.
Motivation
The I-Magic Weighted Blanket isikhona iminyaka engaphezu kwamashumi amabili futhi, ngaleso sikhathi, uye wabhekana nezinselele eziningi kanye nempumelelo emangalisayo. Umsunguli wale nkampani, uKeith Zivalich, waqhamuka nombono wengubo enesisindo emuva ngo-1997 ngemuva kokuba indodakazi yakhe ibeke ithoyizi eligcwele ubuhlalu ehlombe lakhe. Waqaphela ukuthi ubuhlalu ethoyizini babenze ukuba licwile ehlombe lakhe - cishe sengathi ithoyizi lalizama ukumgona. Ngokuphazima kweso, waqaphela ukuthi ingubo yokulala egcwele ubuhlalu yayingaphinda lowo muzwa wokugona, kodwa kuwo wonke umzimba!
UmkaKeith, uLynda, wathunga ama-prototypes amaningana ngaphambi kokuba azinze ekwakhiweni kwawo kwasekuqaleni. Ukuze kuqinisekiswe ukuthi isisindo sengubo sizosatshalaliswa ngokulinganayo kuwo wonke umzimba womsebenzisi, abakwaZivalich basebenzise iliner yangaphakathi efakwe ephaketheni. Iphakethe ngalinye ligcwele inani elifanayo lama-poly pellets, okwenza isisindo esilinganayo okungukuthi, ngaphezulu-noma-ngaphansi, esibanjwe endaweni. Ngenkathi ubuhlalu buzogudluka njengoba umsebenzisi ehamba, buyavinjelwa ukuthi bavele bahlangane ekhoneni elilodwa lengubo (okungenza ingabi namsebenzi).
U-Zivalich uthathe okusungulwe kwakhe okusha ukuze ashintshe ukuhlangana futhi wahlangatshezwana nokugxekwa okuxubile. Nakuba abanye babewuthakasela lowo mbono, abanye babengaqondi ukuthi kungani befuna ukulala ngaphansi kwengubo enzima egcwele ubuhlalu. Noma kunjalo, uKeith waphikelela! Wabonisa umngane wakhe owayefundisa izingane ezikhubazekile ingubo yakhe yokulala enesisindo. Weza nenye yezingubo zokulala ezinezisindo zikaKeith ekilasini lakhe ukuze athole isikhathi sokulala futhi waqaphela ukuthi izingane zehlisa umoya ngokushesha nje lapho ingubo isibekwe phezu kwazo. Lapho uKeith ebona ukuthi umkhiqizo wakhe wawuphumelele kangakanani ezinganeni ezikhubazekile, wayazi ukuthi kwakungekhona nje kuphela imakethe yebhizinisi lakhe, kodwa futhi nabantu ukuphila kwabo okungathuthukiswa ngempela ngokusungulwa kwakhe. Ujabule ngokuthola umkhiqizo ongabasiza ekucindezelekeni, umphakathi we-autistic wamukele ingubo enesisindo.
Naphezu kokuhlala engumphathi wesikhathi esigcwele we-ejensi yokukhangisa, u-Zivalich wazithola enesimo esikhulayo sohlangothi. Ngekhefu lakhe lesidlo sasemini, uKeith wayeshayela alibangise edolobheni lase-Los Angeles eyocosha indwangu, ayezoyihambisa mathupha efektri eseduze ayengene kuyo inkontileka yokwenza Izingubo zakhe Zokugqoka Ezinezinsimbi. Kancane kancane, izindaba zebhizinisi lakhe lezingubo zokulala zaqala ukusabalala ngomlomo. Yize lokhu kulethe ibhizinisi elengeziwe likaZivalich, kuphinde kwaholela ekutheni izimbangi zizenzele futhi zidayise ezabo izingubo zokulala ezinesisindo. Ekugcineni, izingubo zokulala ezinesisindo zathola ukunakwa okujwayelekile. Ngo-2014, intatheli yakwaForbes yafinyelela kuZivalich ngenhlolokhono. Ngemuva kwalokho, izintatheli eziningi zaqala ukufinyelela futhi ngokushesha uKeith wabona ibhizinisi lakhe elincane livezwa ku-Cosmopolitan, Women's Health, Lifehack, Wall Street Journal, nezinye izincwadi ezimbalwa ezibalulekile.
Izinselele
UKeith ubhekane nezinselelo eziningi kusukela aqala ibhizinisi lakhe elincane. Inselele yokuqala, futhi mhlawumbe enkulu kunazo zonke, kwakuwukuzama ukuthola ilungelo lobunikazi lokusungula kwakhe okusha. U-Zivalich ufake isicelo selungelo lobunikazi ngengubo yakhe enesisindo ngemuva kokusesha amarekhodi welungelo lobunikazi futhi athole ukuthi akukho okufana nalokhu okwakunikezwe ilungelo lobunikazi ngaphambili. Nokho, washeshe wabona ukuthi kubiza kangakanani ukufaka isicelo selungelo lobunikazi. Ngemva kokuba isicelo sakhe senqatshwe emzamweni wakhe wokuqala wokuzenzela yena, futhi engakwazi ukuqasha ummeli ozomsiza, u-Keith akakwazanga ukuqhubekela phambili nenqubo yobunikazi.
Ngenhlanhla, ukungabi nalo ilungelo lobunikazi akuzange kumthene amandla uKeith. Wathola impumelelo enkulu ngokuthengisa Izingubo zakhe Zokugqoka Ezisikali Eziyisimangaliso phakathi neminyaka edlule. Ngeshwa, kanye nempumelelo iza nokuncintisana okwandisiwe. U-Zivalich wajabula kakhulu lapho ebona umkhiqizo wakhe uthola ukunakwa nokuthandwa okujwayelekile, kodwa wayazi ukuthi kwakuyindaba nje yesikhathi ngaphambi kokuba ezinye izinkampani ziqale ukuzenzela izingubo zokulala ezinesisindo phesheya kwezilwandle futhi zinciphise amanani akhe. Futhi, ngokudabukisayo, yilokho kanye okwenzeka. Ngokushesha wabona izinkampani zezingubo ezinesisindo yonke indawo, futhi eziningi zazo zakha izingubo zokulala embonini efanayo yaphesheya kwezilwandle ngamanani aphansi kakhulu kunalawo ayebiza uKeith ukuze enziwe izingubo zakhe zokulala lapha e-United States. Akuphelanga sikhathi esingakanani ngaphambi kokuthi uZivalich aqale ukuthola imilayezo evela kulawo mafekthri afanayo aphesheya kwezilwandle, enikela ngokwenza Izingubo zakhe Zokugqoka Ezinesisindo Somlingo ngamanani ashibhile ngendlela emangalisayo. Naphezu kwalokhu, ubambelele eqinile futhi uyaqhubeka nokwenza izingubo zakhe zokulala eMelika kuze kube namuhla.
Uma ukubhekana nezinguqulo ezishibhile zomkhiqizo wakhe manje bekungenele, uKeith uzithole edonsa kanzima ngesikhathi esifanayo ukuncintisana nabancintisana nabo (kanye nenani labo lenzuzo enkulu) uma kuziwa ekukhangiseni. Njengoba izingubo zakhe zokulala zenziwa eMelika ubemane engenaso isabelomali sokumaketha njengeningi labaqhudelana naye. Lokhu kwakusho ukuthi kancane kancane wayeqhubekela phambili ehla kakhulu ezilinganisweni zosesho lwe-Google, kuyilapho ephinde akhishwe ezihlokweni nasezinhlu ezincwadini ezinkulu. I-athikili yeForbes eyake yaba yindatshana yokuqala eshicileleni elikhulu elibhalwe ngaye nebhizinisi lakhe yaqondiswa kabusha kusixhumanisi esisha somhlahlandlela wokuthenga mayelana nezingubo zokulala ezinesisindo. Lowo mhlahlandlela awuzange uhlanganise ingubo yokulala enesisindo soqobo ohlwini lwayo - kunalokho, iqembu lezinkampani ezingaphansi kweForbes (iForbes yenza imali ngokuthengisa ngakunye okwenziwe ngezixhumanisi ezikumhlahlandlela) bathole zonke izincomo. Okunye ukudumazeka okukhulu kwabezindaba kwenzeka lapho i-Time Magazine ifinyelela enkampanini yakhe futhi ixoxisana naye ngohlu lwabo "I-Best Inventions" ngo-2018. Lokho kungase kubonakale kuyinto enhle, okuyilokho kanye uKeith nomndeni wakhe ababekucabanga lapho beqala ukuthintwa. . Bahlangabezana nokudumala, nokho, lapho ngobusuku bangaphambi kokuba uhlu lushicilelwe bathola i-imeyili evela ku-Time ethi "izingubo zokulala ezinesisindo azizange zisike" ohlwini lwe-Best Inventions. Nokho, lokhu kwabonakala kungelona iqiniso ngokuphelele. Isikhathi sasikhethe izingubo zokulala ezinesisindo ohlwini lwabo - basanda kunikeza umklomelo kwenye inkampani yengubo enesisindo. Baveze ukuthi enye inkampani ayizange isungule lo mkhiqizo, kodwa yenza amagagasi kwabezindaba ngomkhankaso wabo wokumaketha.
Ngokushesha u-Zivalich waqaphela ukuthi izingubo zokulala ezinesisindo sezifinyelele izinga lokuthandwa kwabezindaba ababebhala izihloko ngabo, hhayi ngezinjongo zokwaziswa, kodwa ngenzuzo yabo siqu. Okwenza izinto zibe zimbi kakhulu, kuvele ukuthi ezinye izinkampani bezizimisele ngokuqamba amanga ngemikhiqizo yazo. Indodakazi kaKeith kanye nesisebenzi okuwukuphela kwayo babebone ezinye izinkampani eziningana ezithi “ziyingubo yokulala enesisindo sokuqala.” Lokhu kwabangela ukuba uKeith ekugcineni afake isicelo sophawu lwesiqubulo ayekade esisebenzisa nenkampani yakhe: “ingubo yokulala enesisindo sokuqala.” Bathole uphawu lwabo lokuhweba ekuqaleni kwalo nyaka, futhi ekugcineni bazokwazi ukumisa ezinye izinkampani ekuthatheni isikweletu ngokukhwabanisa kukaKeith.
Inselele yokugcina kube ukubhekana ne-Amazon. Kunzima ukuthi ibhizinisi elincane liqhudelane nezinkampani ezinkulu, futhi kucishe kube nzima ukuncintisana nabathengisi abakhipha imikhiqizo yabo emazweni anamaholo aphansi/angenawo ubuncane. I-Magic Weighted Blanket yabeka imikhiqizo yayo e-Amazon ngo-2017 futhi yasheshe yabona impumelelo, yenza ngaphezulu kwe- $ 1 million ngokuthengisa nge-Amazon kuphela. Kodwa-ke, ngemva kokushaya kwengubo yengubo enesisindo futhi i-Amazon yayigcwele izikhukhula ezenziwe phesheya kwezilwandle (futhi ithengiswe ngaphansi kwesigamu samanani e-Magic Weighted Blanket ) UZivalich wakuthola kunzima ukuncintisana. Ngokwemvelo, izinto zaba zimbi kakhulu lapho i-Amazon iqala ukususa ezinye zezinhlu zeMagic Weighted Blanket (okuthiwa yenze izicelo zezokwelapha ezingaqinisekisiwe - uZivalich akazange enze izimangalo zezokwelapha ohlwini lwakhe) ngaphambi nje kweBlack Friday ngenkathi evumela izinhlobo ezincintisanayo (iningi labo ebelisebenzisa okufanayo. izincazelo zemikhiqizo kulabo uZivalich ajeziswa ngabo) ukuze bahlale endaweni yesikhulumi.
Amathuba
Nakuba izithiyo uKeith abhekane nazo zishiye yena nomndeni wakhe benomuzwa wokuthi akukho angakwenza ukuze angenele umncintiswano wezingubo zokulala ezinesisindo esigcwele, akazange aphele amandla. Ngisho nangesikhathi sobhadane olwabona amabhizinisi amancane amaningi evala, uKeith uqhubekile nokuxoxa indaba yakhe futhi enza konke okusemandleni akhe ukuthengisa izingubo zakhe zokulala ngesisekelo sokuthola isimilo kanye nekhwalithi ephezulu, esikhundleni sokuzama ukuncintisana ngentengo.
Muva nje, kube nomfutho wokuthi abathengi basekele imikhiqizo eyenziwe eMelika. Ukuthenga i-American kusiza abasebenzi baseMelika ukuthi bagcine imisebenzi yabo futhi kumise nezinkampani eziklomelisa ngokuxhaphaza abasebenzi phesheya kwezilwandle, konke lokho ukuze bakwazi ukuthengisa imikhiqizo eshibhile ukuze bathole imaki enkulu. Imikhiqizo eshibhile ishibhile ngoba yenziwa emazweni anganikeli abasebenzi bawo izivikelo ezilinganayo kulezo zalapha eMelika (okuzona, ngokwazo, ezingezinhle kakhulu). Kunabantu abaningi abazimisele ukuthenga umkhiqizo obiza kakhulu uma bazi ukuthi basekela abasebenzi baseMelika abahola imali yokuziphilisa.
Iseluleko
IMagic Weighted Blanket isinebhizinisi iminyaka engaphezu kwamashumi amabili futhi, ngaleso sikhathi, uKeith ufunde okuthile noma ezimbili ngamabhizinisi amancane. Iseluleko sokuqala angathanda ukwabelana ngaso ngesabanye abaqambi. Uma uqhamuka nomkhiqizo omusha nowangempela okholelwa ukuthi ungaphumelela bese uthola ilungelo lobunikazi. Hhayi lokho kuphela, kodwa vikela enye impahla yakho yengqondo, njengeziqubulo, ngezimpawu zokuhweba.
Yonga imali futhi ufunde ukumaketha kwe-DIY namasu e-PR. Ukuzenzela akukaze kube lula kubanikazi bamabhizinisi amancane. Amapulatifomu afana no-Shopify akwenza kube lula ukwakha isitolo sakho esiku-inthanethi. Inkundla yezokuxhumana, ngomzamo othile, ingasetshenziswa ukuveza igama ngomkhiqizo wakho futhi yakhe isisekelo samakhasimende esithembekile. I-Instagram, i-Facebook, i-Twitter, i-Pinterest, njll. kumahhala futhi kulula ukuzilawula ngakho asikho isidingo sokuqasha inkampani ebizayo yokumaketha ukuthi ikuqhubele lawo ma-akhawunti.
Okokugcina, isevisi yamakhasimende ibalulekile. Izinkampani ezinkulu zivame ukugxekwa ngenxa yenkonzo yazo ephansi yamakhasimende, exosha abathengi. Ikheli le-imeyili le-Magic Weighted Blanket liphethwe indodakazi ka-Keith futhi nguyena oshayela ucingo. Amakhasimende amaningi ayamangala ukuzithola ekhuluma ngqo nomnikazi Wengubo Yengubo Eyesindwayo ngemva kokudlula ezinsizeni zokuphendula ezizenzakalelayo ezingapheli, amavoyisimeyili, kanye nozakwabo abangenantshisekelo abazama ukuxhumana nabanye abaqhudelana naye abakhulu baka-Keith.
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