I-ApaOne iyisikhungo esinobuchwepheshe ukumaketha kwedijithali

I-ApaOne iyisikhungo esinobuchwepheshe ukumaketha kwedijithali

Igama Lebhizinisi nokuthi lenzani

I-ApaOne yi-ejensi etholakala e-Serbia. Indawo yethu yobungcweti ukumaketha kwedijithali. Ukudala nokugcina amawebhusayithi kanye nezinhlelo zokusebenza ze-iOS ne-Android yinto yethu eyinhloko esigxile kuyo. Emhlabeni wokumaketha sisebenza ngokukhethekile kumanethiwekhi omphakathi, ukumaketha kwabakhuthazayo, kanye nokuphromotha ngokumaketha komdabu kanye nokuqukethwe. Siphinde sikusize ngokukhangisa ku-inthanethi kanye nokuma kwenjini yokusesha okungcono (SEO & SEM). Ngokubhekana nezinsizakalo ezikhethekile ezifana nokukhiqizwa kwezithombe namavidiyo, ukuklama nokwakhiwa komagazini, ukuthumela incwadi yezindaba, ukushicilela izikhangiso, nokunye okuningi, siyakwazi ukuhlangabezana nezidingo zawo wonke amaklayenti ethu. Uma ungathanda ukusazi kangcono, hlola iwebhusayithi yethu futhi ubone konke esikwenzayo - apaone.co.uk. 

Siphila ezweni elibuswa ubuchwepheshe. Namuhla, ukukhombisa umkhiqizo ngendlela yasekuqaleni neyingqayizivele kuyigugu. Umkhiqizo kufanele uthuthukiswe ngendlela egculisa izimfuno zabathengi ukuze abathengi bakwamukele. Amasu akhuthazayo, okuqukethwe kwekhwalithi ephezulu, nemibono emisha konke kunomthelela ekwakhiweni komkhiqizo ekumaketheni kwedijithali. Sihlinzeka ngezinsiza eziningi zangaphakathi, kusukela emicabangweni yokudala esezingeni eliphezulu kanye nemikhankaso yokumaketha yedijithali eqhutshwa yidatha kuya ekwakheni iwebhusayithi eyinkimbinkimbi kakhulu kanye nokuhlanganiswa kobuchwepheshe. Leli su linikeza amakhasimende ethu umkhawulo phezu kwezimbangi zawo emakethe. Umsebenzi wethu uhlukaniswa ngemibono enobuhlakani kanye nombono wokuvelela ohlanganisa umphefumulo womkhiqizo futhi uwuthuthukise.

Ilungu ngalinye lethimba lethu liyalingana futhi sonke sibamba iqhaza ekwakhiweni kwezindaba zedijithali ndawonye. Ngomoya ofanayo, siphatha wonke amakhasimende ethu ngokulinganayo, kungakhathaliseki ubukhulu bebhizinisi lawo, njengoba yonke indaba yokumaketha inenani elilinganayo kithi mayelana nokufundisa umuntu ngamunye ngokubaluleka kohlobo oluthile, indlela yabo yokusebenza, kanye ukuthi lolo phawu lungazuzisa kanjani bona kuphela kodwa futhi nomphakathi wonke.

Siyaziqhenya ngokukhethekile ngentsha emphakathini wethu enentshisekelo efanayo, enesifiso sokusebenzisa ulwazi lwayo olusha, futhi ithuthukise izinhlelo zokumaketha ngemva noma phakathi nesikole. Yingakho nje sibavulela bonke umnyango, njengethuba lokuzijwayeza nokwazi umhlaba wokumaketha nge-inthanethi.

Umhlaba wedijithali uhlala uthuthuka, kanjalo nathi.

Indaba yomsunguli/Yomnikazi nokuthi yini ebagqugquzele ukuthi baqale ibhizinisi 

Igama lomsunguli we-ApaOne ngu-Ilija Bursać, obonise isithakazelo esikhulu kumakhompyutha kusukela esemncane, nakuba izingane zeminyaka yamashumi ayisishiyagalolunye zazingazijwayele izinto ezinjalo. Wethula umcabango wakhe wokuqala webhizinisi ngenkathi esengumfundi wasesikoleni esiphakeme, ehlinzeka ngemishini yekhompyutha kanye nesoftware edolobheni lakubo. Isikhulu sakhe eSombor Technical High School, ubuqagela, uchwepheshe kagesi wamakhompyutha, athweswe kuso iziqu. Kancane kancane waqaphela izicelo zebhizinisi ezahlukahlukene ze-inthanethi futhi washintsha unomphela ukugxila kwakhe kochwepheshe ekuthuthukisweni kokwethulwa kwe-inthanethi kanye nokumaketha kwe-inthanethi. I-ejensi yokumaketha i-apaone.com yasungulwa ngenxa yalokho ku-2007. Kusukela kubasebenzi ababili kuya kwabayishumi, ibhizinisi lakhula ngokushesha, lingena emakethe ye-Novi Sad. Ngaleso sikhathi, uthole iziqu zakhe zokuphatha ngokugcizelela ku-informatics e-Novi Sad Faculty of Management. Lapho, wahlangana nomeluleki, abonga kakhulu kuye ngokuba nomthelela endleleni abuka ngayo umsebenzi futhi amqondise ngolwazi lwakhe ukuze enze izinto ezisezingeni eliphezulu ezihlangabezana nokulindelwe ngamakhasimende. Lokhu kusize ekwandeni kwe-ejensi ye-ApaOne. Iminyaka eminingi, sisebenze ngempumelelo namakhasimende ahlonishwayo. 

“Igama elingukhiye nesisusa engiqondiswa ngaso kwezamabhizinisi, ezindabeni ezizimele kanye nezomphakathi ngu-RESULT. Ngikholwa ukuthi ngokuzibophezela kwami ​​kwangaphambilini, ulwazi kanye nobuholi, ngikwazile ukufaka isandla ekuzuzeni imiphumela ebalulekile kumakhasimende ami kanye nezakhamizi engikanye nazo. Nginesikweletu esikhulu sokubonga eqenjini lami nakozakwethu ngaleyo miphumela.” - Ilija Bursac

Izinselelo ibhizinisi/imakethe ebhekene nazo

Ngo-2007, sasungula ibhizinisi lethu. Kube nezigigaba eziningi kusukela ngaleso sikhathi. Zonke isiqalo zinenselele, njengoba wazi kakade. Ukufinyelela phezulu kuyinselele impela ngoba maningi ama-ejensi endaweni yethu okwenza ukuncintisana okuphezulu. Naphezu kwabo bonke ubunzima, sakwazi ukuphokophela phambili futhi savula indlela. Sithuthukela ngamasu ngokwakha izinhlelo zethu, futhi sivala ukukhuliswa kwebhizinisi ngo-2013 ngokwakha i-Unija Grupa, ehlanganisa yonke imidiya yedijithali, ukusatshalaliswa kokuqukethwe, izingosi zokukhangisa, namaphrojekthi okuthengisa aku-inthanethi ndawonye. Sigxila ezindaweni ezimbili zokuthuthukiswa kwamasu okuzayo: ukumaketha kwedijithali kanye nokuthuthukiswa kwamawebhusayithi kanye nezicelo zewebhu. Kuzo zombili izimo, sinikeza izixazululo zangempela neziqanjiwe ezihambisana nezidingo zemboni kanye nokwandiswa kwamakhasimende ethu. Izinselele ezintsha zikhona ngesinyathelo ngasinye esisithathayo, kodwa siyakujabulela lokho. Sicabanga ngokuqinile ukuthi zonke izithiyo esizinqobayo zisenza sibe namandla.

Amathuba ibhizinisi/imakethe ebhekene nawo

Amathuba kwezokumaketha amathuba okuthi ibhizinisi lidayisele okuthile ohlotsheni oluthile lwekhasimende. Lawa maklayenti, noma abazoba ngabaholi, adinga okuhle noma isevisi ibhizinisi elinganikeza yona. Amaqembu okuthengisa nawokuthengisa ahlaziya amathrendi emakethe ukuze ahlonze izinhlobo zabathengi abangazuza ezimpahleni zamanje noma amasevisi, bese bethuthukisa lelo qembu labantu. Ukuze badonsele ukunakwa okwengeziwe enkampanini yabo futhi bakhulise ukuthengisa, basebenzisa lolu lwazi ukuze bathuthukise imikhiqizo emisha, okuhlangenwe nakho, nokunikezwayo. 

Ukuthengisa kushintshile. Akusanele ukuba nelogo nje noma ukuba ne-subpar brand. Ukumaketha okuhle ukuxoxa indaba. Futhi yenza indaba kanye nolwazi mayelana nomkhiqizo wakho abantu abafuna ukuthenga kukho. Ukuncintisana kushubile, futhi okuwukuphela kwendlela ozokwazi ukuzihlukanisa ngayo ukuba nendaba noma umuzwa umthengi angangena kuwo omenza afune ukuba yingxenye yanoma yini oyithengisayo, noma ngabe isevisi, noma ngabe umkhiqizo. Singababalisi, futhi yilokho esikwenzayo.

Izeluleko kwabanye mayelana nebhizinisi

Ayikho imithetho “elungile” okufanele uyilandele uma kuziwa ekuqaliseni ibhizinisi lakho, kodwa iseluleko esingcono kakhulu esingakunikeza ukuthi – ungesabi ukufaka engcupheni. Udinga ugqozi nombono ukuze uqale. Ngokusobala uzowenza amaphutha endleleni, kodwa akufanele uwavumele akuvimbele ukuthi uye phambili ngoba amaphutha ayindlela enhle yokufunda nokwenza ngcono.

Uma usunombono engqondweni, isinyathelo esilandelayo ukuhlala phansi nephepha nepensela futhi wenze isu eliphelele. Obani abalaleli bakho? Uzimisele ukutshala malini? Zilungiselele ukuchitha izinsuku ngezinsuku wenza umbono wakho esenzweni; ungavumeli ukucindezeleka okukhulu nokuzibophezela ozobhekana nakho kukuvimbele; umbono wakho uzogcina ukhokhe. 

Okwesibili okufanele ukwenze ukuzifundisa ngemakethe nokuncintisana kwakho. Naka kakhulu izinto ezincane nokuthi ziziphatha kanjani ebhizinisini. Funda ukubuyekezwa kwabo; lawa makhasimende azosekela ibhizinisi lakho. Futhi, ungabi namahloni lapho uxhumana nabantu. Sicela uzizwe ukhululekile ukufuna iseluleko; kungaba kuhle uma iphuma kumuntu onenkampani efana neyakho. Wazi okwengeziwe imibuzo oyibuzayo. Ukuba nebhukwana elidalelwe ukusungula ibhizinisi akuyona into ongaba namahloni ngayo. Yikhiphe bese ubhala phansi noma isiphi iseluleko noma iziphakamiso ongazithola okholelwa ukuthi zingasiza. Ukulalela umuntu osevele ezuze impumelelo yomuntu siqu kanye/noma osevele enenkampani ephumelelayo kuyindlela engcono kakhulu yokufunda nokuthola ulwazi olusha ngebhizinisi.

Ukuzikhandla nokuzikhandla kuyisinyathelo sokuqala kuphela endleleni eya empumelelweni.

Isinyathelo sesibili yikhono lokufunda ekuhlulekeni kwakho.

I-Nutritionist, Cornell University, MS

Ngikholwa ukuthi isayensi yezokudla iwumsizi omuhle kakhulu wokuthuthukisa impilo nokwelashwa okungeziwe ekwelashweni. Umgomo wami uwukusiza abantu ukuba bathuthukise impilo yabo nokuphila kahle ngaphandle kokuzihlukumeza ngemikhawulo yokudla engadingekile. Ngingumsekeli wempilo enempilo - ngidlala ezemidlalo, ngibhayisikili, futhi ngibhukuda echibini unyaka wonke. Ngomsebenzi wami, ngivezwe kuVice, Country Living, Harrods magazine, Daily Telegraph, Grazia, Women's Health, kanye neminye imithombo yezindaba.

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