I-PeanutPalate yibhizinisi ku-vegan niche egxile ekubhulogini kweresiphi ye-vegan nokuthatha izithombe zokudla

I-PeanutPalate yibhizinisi ku-vegan niche egxile ekubhulogini kweresiphi ye-vegan nokuthatha izithombe zokudla

I-PeanutPalate yibhizinisi ku-vegan niche egxile ekubhulogini kweresiphi ye-vegan nokuthatha izithombe zokudla. Ngokuqondile, ngidala futhi ngithwebule amaresiphi e-vegan ebhulogi yami futhi nginikeza izinsizakalo ezinkampanini ezenza iresiphi ye-vegan (isb. ukusebenzisa umkhiqizo wenkampani ku-iresiphi), isitayela sokudla/izithombe nokunye okuqukethwe kwemikhiqizo.

Kungani ngidle i-vegan? Konke kwaqala ngo-2014, lapho ngibuka ividiyo ekhishwe yi-PETA ngonya ezimbonini zamaqanda nezobisi. Ngaphambi kwalokhu, ngase ngivele ngadla imifino ngo-2012, kodwa nalapho ngangingakaze ngixhume amachashazi phakathi kokunye ukudla epuletini lami. Kanjani, nakuba ngangingayidli inyama, izilwane ezimbonini zamaqanda nezobisi zonke zagcina seziyohlatshwa ngenxa yokusebenzisa kwami ​​imikhiqizo yezilwane - idola lami ngokuyisisekelo laliya ezinkampanini ukuze zibavumele ukuthi baqhubeke nalo mjikelezo. Ukuqonda ukuthi kungani izilwane zikhiqiza amaqanda nobisi - nokuthi zenzelwe ukudla kwazo kanye nokuphila kahle - ngabona ukuthi ngangifaka isandla ezenzweni ezingenasidingo nezinonya ngokuqhubeka nokweseka lezi zimboni. Eceleni kwalokhu, umthelela omkhulu kwezemvelo kanye nomthelela wokulima kwezilwane ekufudumaleni komhlaba, kwanginika isizathu esengeziwe sokuhlehla. Uma bengifuna ukudala umhlaba ongcono, bekuzodingeka ngiziqalele ngokwami! Ngihlome ngalolu lwazi, futhi ngokwazi ukuthi ngingakhetha ezinye izindlela engingasekela ngazo, ngaqala ukuzama ukushintshwa kwe-vegan okwengeziwe ekubhakeni futhi ngafuna ngenkuthalo imikhiqizo ye-vegan lapho ngikhetha izingubo zokugqoka (isb. ukugwema isikhumba noma uboya), izimonyo (ukugwema imikhiqizo ehlolwe izilwane). , ukuthenga imikhiqizo enezithako ze-vegan kuphela), kanye nasezinqumweni zami eziningi zokuphila ngendlela engingakwazi ngayo.

Njengoba imikhuba yami yokusebenzisa ishintsha, kwangiholela ekubhaleni izindlela zokupheka engangizama ngazo. Ngalesi sikhathi sokushintsha indlela engidla ngayo, ngangisephathini yesidlo sakusihlwa lapho othile engitshela ngokunganaki ukuthi kufanele ngiqale ibhulogi ukuze ngibhale izimpahla zami ezibhakiwe. Umcabango wanamathela futhi ekugcineni ngakhetha igama ekulula ukulikhumbula futhi ngaphuma olimini: PeanutPalate. Ehlobo ngaphambi konyaka wami omncane ngisesikoleni esiphakeme, ngathuthukisa iwebhusayithi futhi ngaqala ukushicilela okuthunyelwe kwebhulogi, ngaso sonke isikhathi ngifunda indlela yokuklama ikhasi elingenalutho libe iwebhusayithi egcwele - amakhono engiwaphethe namuhla, angisize ukuba umqondo wokufunda ukwakha nokudala okuthile ngedwa, kungakhathaliseki ukuthi nginaye umuntu engangibheka kuye owenze lokhu ngaphambi kwami ​​noma cha. Lokhu bekuzoba indlela yami yokubhala amaresiphi amnandi e-vegan engizowazama ekhaya, okuzokwenza kube lula kimi ukuqhubeka nokudla i-vegan.

Kodwa ngemva kwesikhathi esithile, ibhulogi esikhundleni salokho yaba yindlela yami yokuhlanganyela uthando lwami nomhlaba wonke - ngabona ukuthi ababaningi abantu abazi ukuthi ukudla kwe-vegan kuyini, ukuthi imikhiqizo yezilwane ibe nomthelela kanjani ekucekeleni phansi kwemvelo noma imikhuba enonya eyenzeka ngemva kwabo. Noma mhlawumbe kwakucatshangwa ukuthi ukudla kwe-vegan akunalutho, kuyabiza noma kunzima ukukupheka. Umgomo wami waqala: ukudala ubumnandi kanye (ikakhulukazi okunempilo) zokupheka umpheki wansuku zonke angawenza ekhaya, ngezithako ezikwenza uzizwe ukahle ngenkathi yeseka impilo yendawo kanye namalungelo ezilwane.

Akuzange kungifikele ukuthi le bhulogi izofinyelela okungaphezu nje kwabangane abasondelene nomndeni, kodwa ngibheke phambili ngokushesha ku-2020 kulolu bhubhane - nginqume ukutshala imali ekhamera yobuchwepheshe, ingemuva, i-tripod kanye nemishini yokukhanyisa. Lapho izithombe zami sezithuthukile, ngaqala ukuthumela izindlela zokupheka ezibuyekeziwe futhi ngathola ukuthandwa ku-Instagram. Njengoba ukulandela kwami ​​kwanda, amabhrendi aqala ukungifinyelela ukuze ngisebenzisane, futhi sekukhule kusukela lapho. Ngo-2022, i-PeanutPalate yaba yibhizinisi elibhalisiwe, lapho manje sengenza khona okuqukethwe kwezinkampani futhi ngithuthukise futhi ngithwebule nezindlela zokupheka zewebhusayithi yami! Uma ngibheka esikhathini esizayo, ngingathanda ukusebenzisana nenkampani ukuze ngithuthukise ulayini wami wama-vegan dessert, kanye nokushicilela i-e-book nencwadi yokupheka.

Izinselelo Namathuba Emakethe

Kunezici ezimbili kuleli bhizinisi - ukuzuza okulandelayo ekubhulogini kweresiphi ye-vegan kanye nokuthatha izithombe zokudla kwemikhiqizo yomkhiqizo we-vegan noma niche yokudlela. Ngingasho ukuthi inselelo enkulu kube wukumaketha umkhiqizo wami. Njengebhizinisi elincane, ngihambe indlela yokukhangisa kwamahhala: Ukuthuthukisa Injini Yokusesha nge-Google. Ukulungiselela iwebhusayithi kanye nokushicilela okuqukethwe okuthile ukuze ukwenze kube ne-SEO-friendly ngangokunokwenzeka kwenza kube lula ukubeka phezulu ku-Google ngamagama angukhiye athile abasebenzisi abawafunayo. Ngamawebhusayithi amaningi ongaqhudelana nawo, kungaba nzima kuwebhusayithi encane ukwenza uphawu. Ngokuhambisana nalokhu, izinkundla zokuxhumana zihlala zivela futhi okuqukethwe okukhuthazwa yi-algorithm ye-Instagram kuhlala kushintsha. Ngaphandle kwalezi zici zokukhulisa ibhulogi, enye inselele ukuxhuma nemikhiqizo ehambisana namagugu ami nokufunda indlela yokuvikela idili lomkhiqizo elizohlala isikhathi eside esikhathini esizayo uma liqhathaniswa nephakheji lesikhathi esisodwa.

Ngenxa yemvelo yebhizinisi lami, ayikho imikhiqizo ebonakalayo - yonke into iku-inthanethi. Lokhu kwenza inselelo yokuthunyelwa kwemikhumbi ibe lula kakhulu njengoba kungadingeki ngibhekane nezinkinga eziphakamayo ekuhlinzekweni komkhiqizo obambekayo. Izindleko zami eziyinhloko kwakuyizindleko zokuqalisa - ukuthenga ikhamera, i-tripod, izinto zokukhanyisa, ama-props okudla nama-backdrops, nokunye ngokuvamile ukuthengwa kanye kuphela. Okuwukuphela kwezindleko eziqhubekayo ukusingathwa kwewebhusayithi, isoftware yokuhlela, ukuthenga igilosa ukuze uhlole izindlela zokupheka ezintsha kanye nephropu entsha yezithombe engizohlangana nayo. Ngiphinde ngisebenze ekhoneni lekhishi lami ukwenza konke lokhu - asikho isitudiyo sokudla esidingekayo!

Uma kukhulunywa ngamathuba emakethe, ukudla kwe-vegan kuqhuma kakhulu. Abantu abaningi ngokwengeziwe manje sebeqaphela ukuthi kusho ukuthini ukudla kwe-vegan, kungakhathaliseki ukuthi kungenxa yezizathu zezempilo, ezemvelo noma amalungelo ezilwane. Njengoba izindawo zokudlela eziwuchungechunge zinweba ukudla kwazo ngenxa yesidingo sabathengi (ama-chicken nuggets akwa-KFC, amabhega e-A&W Chipotle Lime, ama-Starbucks oat milk latte nokunye), ukuqwashisa ngokudla kwe-vegan nakho kunyukile. Yize kungebona bonke abathengi bale mikhiqizo ye-vegan abadla imifino ngokugcwele, ukuba nenqwaba yezinketho esikudlayo kwenza kube lula ngawo wonke umuntu ukukhetha izinketho ezisekelwe esitshalweni. 

Kunamathuba amakhulu amabhizinisi kule niche njengoba ukuqwashisa kwabathengi nge-veganism kuye kwanda ngokuhamba kweminyaka. Ngenxa yesidingo sabathengi, izinkampani eziningi seziqalile ukunikeza imigqa yemikhiqizo ye-vegan. Ukunethezeka kokudla okusekelwe ezitshalweni ezisizungezile kuholele ekutheni ngisho nabathengi abangewona ama-vegan babone ukuthi ukudla kwe-vegan akumele kunambitheke kalula, kubize kakhulu noma kube nzima ukukupheka. Ngikholwa ukuthi ubhubhane lwasheshisa nokunyakaza kwe-vegan, ngoba ukupheka bekungumgqugquzeli omkhulu wokuhlala ekhaya ngo-2020. Ngenxa yabo bonke abadali bokuqukethwe kwe-vegan ababeka izindlela zokupheka ezimnandi, abantu bathambekele kakhulu ekuzameni lezi zindlela zokupheka, noma ngabe ziyi-vegan. ngokwabo noma cha.

Isizukulwane esisha siphinde sikhathazeke kakhulu ngezindaba ezinjengamalungelo abantu, amalungelo ezilwane kanye nokushintsha kwesimo sezulu, futhi sizimisele kakhulu ukushintsha imikhuba yabathengi uma siqhathaniswa nezizukulwane ezedlule. Hhayi nje eduze kokudla, kodwa ngisho nokugwema imikhiqizo engasimeme noma eyenziwe ngokwenza izinto ezinonya, njengesikhumba, uboya, imikhiqizo yasekhaya nemizimba ehlolwe izilwane, imfashini esheshayo nokunye. Ngenxa yokuqwashisa ngesizukulwane esisha, ngikholwa ukuthi amabhizinisi amancane amaningi ayavela agcwalisa i-vegan ne-niche eqhubekayo (isb. ukuba yisitolo sokuqala se-vegan donut edolobheni elincane noma uhlelo lokusebenza olunikezela ngezingubo zemfashini ezifuzelelwe kubasebenzisi), kanye nezinkampani ezinkulu eziqala imigqa eminingi yomkhiqizo we-vegan (isb. i-vegan Magnum imigoqo)! Ngenxa yokwanda kwale mikhiqizo, izinkampani zikhomba abagqugquzeli abanokufinyelela okukhulu ezinkundleni zokuxhumana ukuze babelane ngazo, kanye nokudinga abathwebuli bezithombe ukuthi bathwebule imikhiqizo esetshenziselwa izinjongo zokukhangisa. Kwenza kube lula ukuthi kokubili okuthonya umphakathi nokuthatha izithombe kuhambisane, njengoba ngihlinzeka kokubili ngenkundla yokuxhumana nabantu kanye namakhono okuthatha izithombe.

Izeluleko kwabanye mayelana nebhizinisi

Ezinye zezeluleko ezingcono kakhulu zebhizinisi engizitholile ukuthi abaqalayo babheka ukucabanga ngokweqile nokwenza kancane, kanti labo asebethuthukile bagxila kokuhlukile. I-quote enamathela kimi ithi Awukhuphuki ezingeni lemigomo yakho, uwela ezingeni lezinhlelo zakho. Ngingacebisa ukuthi ngenze uhlelo - uzofinyelela kanjani kumakhasimende? Uzoyithola kanjani inkokhelo uma usuthole iklayenti? Ungakwazi ukunikeza izinsizakalo ezifanayo izikhathi ezingaphezu kwesisodwa kubantu abafanayo noma izinkampani? Umkhiqizo wokugcina uzofinyelela kanjani kubo? Beka isisekelo sokuthi uzogcwalisa kanjani i-oda uma usulitholile iklayenti - lisuka kuwena elenza umkhiqizo lize liwuthole - ukuze ukwazi ukuthola indlela yokuhlehlisa futhi ukhulise inqubo lapho kudingeka. Ihlukanise ibe imigomo enezikhathi ezithile kanye nezinto ezingenziwa. Isibonelo, umgomo waminyaka yonke ungahlukaniswa ube uchungechunge lwemigomo yanyanga zonke, yeviki kanye neyansuku zonke. 

Ukwengeza, esinye iseluleko engisinikezayo esokuba ugweme ukuyeka umsebenzi wakho uze wazi ngokuqinisekile ukuthi le yinto oyolokhu ufaka kuyo u-100% womzamo wakho, nokuthi iyakwazi ukukhuphukela ezingeni olifunayo. Abanikazi bamabhizinisi abaningi abasha bangase bangaboni impumelelo ngaso leso sikhathi futhi bayeke - kulula ukubuyela emsebenzini wesikhathi esigcwele osebenza njengenetha yezokuphepha, kodwa futhi uhlale uqaphela ukuthi ungazinaki ngokwakha ibhizinisi lakho uma usuvele unokunethezeka. yemali engenayo yesikhathi esigcwele. Uma leli kuyibhizinisi elingenayo imali evikelekile, khona-ke yiba umbukiso wendoda eyodwa - kusukela ekwakhiweni kwewebhusayithi yakho, ukuqala amakhasi omphakathi kanye nokumaketha, ukugcwalisa ama-oda nokunye. Lokhu kukwenza ube nolwazi oluphelele kuzo zonke izici zokuqhuba ibhizinisi futhi kusiza ukunciphisa izindleko. Ngiphakamisa futhi ukuqala ukwenza. Noma yini ofuna ukuyifinyelela, khetha umsebenzi omncane kakhulu ongaqala ngawo, futhi nje do yona kunokuhlela. Uzofunda ukuthi yini esebenzayo nengasebenzi uma usanda kuqala, futhi wenza ngcono inqubo yakho kusukela lapho - ungachithi isikhathi esiningi kakhulu ukuhlela ngaphandle kokwenza, lokhu kukwenza ube nomuzwa oyiphutha wokuzizwa ukhiqiza ngenkathi wenze noma yini ebonakalayo. Isibonelo, kungenzeka ukuthi uchitha sonke isikhathi sakho uzama ukuklama iwebhusayithi efanelekile ngaphambi kokuthi uqale ukubhuloga. Kunokuba ugxile kuzo zonke izici ezincane zedizayini, gxila kwikhwalithi yokuqukethwe okukhiqizayo bese uqala ukukubeka lapho. Ubuwazi ukuthi uhlelo olungcono kakhulu yilelo onganamathela kulo? Yebo, kunjalo! Uhlelo alulutho ngaphandle uma ungakwazi ukunamathela kulo njalo. Unganciki kulokho kuqhuma okufushane kokugqugquzela (sonke siyakuthola!) ukuze wenze umsebenzi wenziwe, kodwa kunalokho beka imisebenzi yakho yansuku zonke bese uzibuza Uma ngingenza into eyodwa nje namuhla futhi ngeneliseke ngayo, bekungaba yini lokho? Ungawabukeli phansi amandla emisebenzi emincane, evamile ekusiza ufinyelele imigomo yakho. Ngokuvamile kuthiwa u-20% womzamo wakho uzonikeza ama-80% wemiphumela yakho! Okokugcina, yenza ibhodi lemibono - bona ngeso lengqondo izinjongo zakho futhi ubone ngeso lengqondo ukuthi uzozizwa kanjani lapho usufinyelela kuzo. Zihlanganise ngendlela obungazizwa ngayo uma uzuze iphuzu eliphakeme kakhulu lebhizinisi lakho. Uyini umgomo wakho wokugcina? Act ngendlela obungenza ngayo ukube ubuwufezile lowo mgomo, futhi yileyo ndlela ozoqala ngayo ukuqeqesha ingqondo yakho ukuthi icabange. Incwadi engiyincomayo Imikhuba ye-Atomic!

Ngiyabonga ngokufunda indaba yami – ngethemba ukuthi ngingakukhuthaza ukuthi wenze njalo udle izitshalo eziningi! Ungaxhuma nami ku-Instagram @peanut_palate nakuwebhusayithi yami ku-peanutpalate.com.

I-Nutritionist, Cornell University, MS

Ngikholwa ukuthi isayensi yezokudla iwumsizi omuhle kakhulu wokuthuthukisa impilo nokwelashwa okungeziwe ekwelashweni. Umgomo wami uwukusiza abantu ukuba bathuthukise impilo yabo nokuphila kahle ngaphandle kokuzihlukumeza ngemikhawulo yokudla engadingekile. Ngingumsekeli wempilo enempilo - ngidlala ezemidlalo, ngibhayisikili, futhi ngibhukuda echibini unyaka wonke. Ngomsebenzi wami, ngivezwe kuVice, Country Living, Harrods magazine, Daily Telegraph, Grazia, Women's Health, kanye neminye imithombo yezindaba.

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