Iqoqo le-Tias: Uphawu Lobuhle Besitayela Bomthengi Wamanje

Indaba Yomsunguli

Iqoqo le-Tias lasungulwa e-Hong Kong ngo-2017. Kuyinkampani yobucwebe eyakhiwe futhi yagqugquzelwa ama-metropoles emfashini ahlukene. Yasungulwa nguTina, owafundela iBSc neMSc kweBusiness Management eLondon. Waqala umsebenzi wakhe wokusebenzela iMango, inkampani yezimpahla zemfashini eSpain, elandelwa yithuba lokuphatha uxhaxha lwezitolo zomunye wemikhiqizo yobucwebe eyaziwa kakhulu emhlabeni wonke - iPandora. U-Tina wabe esebona ukuthi amabhizinisi akhula ngokushesha kangakanani ukuba khona kwawo ku-inthanethi kanye nokubaluleka kwe-E-commerce. Unqume ukuchitha unyaka eManhattan esebenzela inkampani yaseJapan eqala ngedijithali.

U-Tina ugxilise lokhu kuzizwisa kanye nezifundo ezifundwe ngothando lwakhe lobucwebe nemfashini futhi wasebenzisa abathintwayo bakhe nokudala ukuze enze iphupho lakhe lifezeke. Udale uhlobo lwakhe lobucwebe lobuhle obunesitayela ngamanani athengekayo. Okwakhe kuwuphawu olukhethekile olufana nokunethezeka, ikhwalithi, ukufinyeleleka, kanye nenkonzo yamakhasimende evelele.

Mayelana noMsunguli

I-Tias inikezela ngohlu lwamaqoqo Abesifazane Nabesilisa, ngokuyinhloko amasongo aklanywe, atholakala, futhi akhiqizwa e-China naseYurophu. Iphuzu layo lentengo libhekelela wonke amaqembu eminyaka yobudala kanye namasegimenti amakilasi ahlukene. Izinhlobo ezihlukene zesikhumba, ubuhlalu, amatshe emvelo, izintambo ezenziwe ngokwezifiso, izinto zensimbi engagqwali, nezinsimbi kukhethwa futhi kuthathwa ngesandla ukuze kuqinisekiswe izinga eliphezulu kakhulu nemiklamo eyingqayizivele. Le miklamo iyingxenye yamaqoqo athwebula imizwa, izinhloso, nezitayela.

Iqoqo le-Tias Luxe lihlanganisa izingcezu zezitatimende zemfashini ezinhle zebhizinisi noma imicimbi ekhethekile. I-Energy Collection ihlanganisa amasongo etshe okuphulukisa emvelo asebenzisa iso lengwe, i-lapis eluhlaza okwesibhakabhaka, i-lava, i-onyx, nokuningi okukhipha amandla okuphulukisa. Iqoqo Lobuhlalu linenhlanganisela yobuhlalu obuyisicaba, iphiramidi, namasongo obuhlalu ayindilinga anezela ukubukeka kwesimanje ekugqokeni kwansuku zonke. Okokugcina, Iqoqo Lenyoka Yabesifazane linezicucu ezifanekisela ukuguqulwa, ukuphulukiswa, nokuvuselelwa okuqhubekayo kokuphila. Isongo ngasinye sibonisa isitayela esiyingqayizivele, noma ngabe ukubungazwa kombala noma iphethini noma ukuhlonishwa kwesenzakalo noma umuntu.

I-Tias inikeza inketho yezingcezu zobucwebe ezenziwe ngezifiso. Ngezinye izikhathi amakhasimende afuna ukushintsha umbala othile webhande lesikhumba lesongo noma uhlobo (Python/Stingray/Crocodile), engeza intelezi, noma engeze idayimane esikhundleni samatshe e-zirconia. Noma ngabe indandatho, umgexo, noma isongo, nokuthi bafuna ukusebenzisa insimbi engagqwali noma 18-carat/24-carat igolide futhi bengeze amatshe ayigugu anombala, u-Tias uzokwenza ngokwezifiso ucezu ngendlela iklayenti elilufuna ngayo. Futhi, amaklayenti avame ukudinga ukwakheka kwawo noma ukuthumela isithombe salokho akufunayo. Ezimweni ezinjalo, i-Tias izoqinisekisa ukuyidala ngendlela eqondile. Umgomo uwukwakha into yobucwebe ezodlula ukwaneliseka kwamakhasimende.

I-Tias ithengisa kuyo iwebhusayithi kanye nezinkundla eziningi ze-inthanethi ezifana ne-Zalora kanye nabathengisi bemikhiqizo eminingi abasezingeni eliphezulu njenge-Ideal Jewelers (abathengisi abagunyaziwe bemikhiqizo efana ne-Cartier, Bvlgari, ne-Chopard). Amaklayenti ayo abalulekile azinze eYurophu nase-US. I-Tias isebenza njengomthengisi (isitolo esiku-inthanethi) kanye nomthengisi. Isebenzela ukukhulisa isisekelo samakhasimende ayo eMpumalanga Ephakathi.

U-Tias uphinde abambe iqhaza emibukisweni ezungeze i-Asia, kusukela ku-Global Sources Fair kuya ezitolo eziphumayo kanye nemibukiso yasehlobo.

Ibhrendi ikholelwa ngokuqinile ekuguquleni izimpilo kuyilapho ingeza ubukhazikhazi ezitayela zabantu. Isebenzisana ne-Charity Nursery School ehlinzeka ngemfundo yamahhala ezinganeni ezivela ezizindeni ezimpofu kakhulu ezihlala emaphandleni asentshonalanga ye-India. Lesi sikole sinabafundi abangaphezu kwekhulu futhi sigxile ekuhlinzekeni ukufinyelela emfundweni esezingeni eliphezulu ngokungenelela kwezemfundo okunempumelelo kakhulu. Inani elithile lalokho okuthengiwe linikelwa esikoleni, esinjongo yaso kuwukuthuthuka okuphelele kwezingane ukuze zibe abafundi abazethembayo, abazimele kanye nokugxilisa kuzo izindinganiso zobuntu nezinhloso ezinhle, njengoba kunjalo nakuma-Tias Collections.

Izinselele Zebhizinisi

Umqedazwe we-Covid ube yisikhathi sokuhlola i-Tias, ikakhulukazi ekunqobeni izinkinga zokuhlela. Uchungechunge lokuhlinzekwa kwempahla emhlabeni wonke lusaqhubeka nokuthinteka ngenxa yokubambezeleka kanye nokuphazamiseka. I-Tias itshala imali endaweni eyengeziwe yokugcina impahla e-US naseYurophu ukuze ibe ngcono isimo futhi igweme ukuthikameza ubudlelwano bebhizinisi.

Ngokukhuphuka kwentengo yempahla kanye nophethiloli emhlabeni wonke, cishe wonke amabhizinisi e-e-commerce athathelwe phezulu, futhi uTias naye uyayizwa ingcindezi. Izindleko zokukhiqiza zinyukile, kodwa i-Tias igcine izindleko naphezu kwalokhu kukhula.

Enye inselelo uTias abhekane nayo wukwandisa ukubonakala kwayo. Kukhona amandla okukhula, futhi i-Tias ingathuthukisa ukungaguquguquki kwayo ebukhoneni bezokuxhumana ukuze ingene emakethe ebanzi. Ukufeza lokhu, inkampani isebenza kakhulu ezindabeni ze-Instagram kanye Nezincwadi zezindaba futhi ifuna ukuqala ukwenza amavidiyo we-TikTok, azosiza nokuthuthukisa ubunikazi bayo. Ukusetha isitolo se-inthanethi (okuthathe isikhathi ngokuzama nephutha) kuvumele ukuthengiswa okungu-24/7 emhlabeni jikelele. Kodwa-ke, lokhu kufaka phakathi umsebenzi we-SEO ongaguquki kanye nemikhankaso esebenzayo yokumaketha ku-inthanethi. I-Tias ibone ukubaluleka kwe-SEO - iheha amakhasimende amasha futhi, ngokuhamba kwesikhathi, yajulisa ubudlelwano bebhizinisi nalawa makhasimende ngenxa yokwethenjwa okusungulwe. I-SEO ishayela ithrafikhi, ithuthukisa umkhiqizo, izibandakanya namakhasimende, futhi ihlobana ngqo nolwazi lomsebenzisi. U-Tias uqashe ithimba elisha lochwepheshe bezentengiso abanolwazi ukuze bathuthukise ubukhona bayo bezokuxhumana.

Ngokukhula kwemakethe eku-inthanethi, i-Tias nayo ibhekane nokuncintisana. Kube nabadlali abasha emakethe kanye nokwethulwa kohlobo olusha lomkhiqizo wobucwebe ku-inthanethi, kodwa ekugcineni uma abadlali bebaningi ensimini, leso sigaba sizoba ngcono. U-Tias ufunde ukuthi ukuncintisana kungabakhuthaza ukuthi basungule, basungule, futhi bavelele.

Oamathuba Ebhizinisi

Kube nezinselelo, kodwa uTias ubona umhlaba wamathuba uya phambili. Ukukhulisa umkhiqizo kuyinto ehamba phambili, futhi kunethuba lokungena ezimakethe ezintsha - ngokusebenzisa imikhankaso yokuthengisa enolaka kanye nokuthola amakhasimende amasha kwezinye izingxenye zomhlaba. Kukhona nethuba lokwandisa umugqa womkhiqizo, ngokukhethekile ngamasongo, futhi unikeze ukukhethwa kweminye imindeni (iklayenti elithenga isongo izikhathi eziningi lifuna umgexo ofanayo onombala ofanayo wesikhumba). Naphezu kwesimo esiyinselele, i-Tias igxile ekuthuthukisweni komkhiqizo kanye nokwakhiwa kwezilaleli zezokuxhumana.

Phakathi kwamanje no-2025, izimboni zobucwebe namawashi kulindeleke ukuthi ziphinde ziqhamuke kubhubhane lwe-COVID-19 futhi zikhule emhlabeni wonke ngamaphesenti ama-3 kuye kwamane ngonyaka. Lesi sidingo kulindeleke ukuthi sikhule kusukela kubathengi abancane futhi ikakhulukazi ku-inthanethi. Kukhona ithuba lokukhula, hhayi ukwehlisela ukubaluleka kokwenza ulwazi lwedijithali lube ngumuntu.

Iseluleko Kwamanye Amabhizinisi

Ngemuva kokusebenza ebhizinisini lama-franchise iminyaka engaphezu kweshumi, u-Tina uye wabona ukuthi ukwethula uhlobo lwakhe kusukela ekuqaleni futhi alwenze luphumelele akulula. Ihlukile kokwangaphambili, lapho izinhlelo zokuqeqesha ezijulile, izinto zokumaketha, nokuqashelwa komkhiqizo sekuvele kunikeziwe. Kodwa-ke, ukwakha umkhiqizo okwakuwuthando nephupho lakhe kulethe uhlobo oluhlukile lokugcwaliseka nokwaneliseka.

Ukwethula ibhizinisi elisha kuthatha isikhathi, umzamo, ukugxila, ukuqiniseka, ukuzidela, ukubekezela, nokukholelwa emibonweni yakho. I-Tias isisebenze iminyaka emihlanu, nokho kunemishikashika yansuku zonke, futhi ihlala njalo. Ukuqala ibhizinisi kudinga ukucabanga kokuhlaziya, inhlangano ezimisele, kanye nokugcinwa kwerekhodi okunemininingwane.

Uma uthengisa umkhiqizo noma isevisi ethile, kubalulekile ukuba nomkhawulo ohlukile wokuncintisana kanye nento ehlukanisayo. Into ehlukanisa umkhiqizo kwabanye ukuze abantu babe nesizathu sokuthenga kuwe - kungakhathaliseki ukuthi iphoyinti lentengo eliyingqayizivele noma isici esithile. I-Tias inephuzu lentengo yokuncintisana kanye nezinto zekhwalithi, ikakhulukazi izinhlobo ezahlukene zesikhumba ezisetshenzisiwe (ezithengwe eThailand) namatshe emvelo asetshenzisiwe.

Esinye isikhombi esibalulekile ukuthi, ngezinye izikhathi, kungcono ukunikeza izinsiza ezithile ukuze uthole ulwazi olungcono. Endabeni ka-Tias, ukuqasha ithimba labachwepheshe bezentengiso kuye kwasiza kakhulu. Ukuthatha izinyathelo zokuqala mayelana nokukhishwa kwemisebenzi kungadla isikhathi, kodwa ukuthola ukuthi ungalakha kanjani ibhizinisi lakho ngosizo oluvela kochwepheshe bangaphandle kungakunikeza ukusebenza kahle okukhulayo kanye nomnotho wezinga.

Into yokugcina ebalulekile ukuthi ukunikeza isevisi enhle kumakhasimende kubalulekile ukuze bathole ukwethembeka nokugcina ibhizinisi labo. Kunzima ukuthola iklayenti elisha kunokugcina elikhona kakade; ngakho-ke, isevisi yamakhasimende ibalulekile. Ukugcina iklayenti lakho lijabule kuzoholela ekukhuleni cishe kunoma yiliphi ibhizinisi.

Ukuba ngumnikazi webhizinisi kusho ukufunda njalo nokuzivumelanisa nezimo. Kuzoba nezinselelo, kodwa kubalulekile ukuzijabulisa. Ukuba ngusomabhizinisi kuyisinqumo; umuntu angasinda, aphume futhi aphumelele uma kukhona umzamo oqhubekayo.

"Ungalahli ithemba! Ukuzikhandla njalo kuyisihluthulelo sempumelelo.”—Xavier Davis

Thenga Izingcezu Zakho Zobucwebe Zomklami Wesimanje Kanokusho @