Iqoqo Lekhandlela likaStella

Iqoqo Lekhandlela likaStella

Igama Lebhizinisi Nenzani

Iqoqo Lekhandlela likaStella idala amakhandlela ekhwalithi ephezulu, athululwe ngesandla, emvelo, avuthayo futhi ancibilike. Ngowesifazane futhi ophethwe yiLatina ibhizinisi elincane elizinze eMinnesota. Sithela amakhandlela ethu ngesandla futhi sincibilike ngothando oluningi esitudiyo sethu samakhandlela e-Northfield, MN, futhi sithumela noma yikuphi e-US Sinikezela ngemikhiqizo engosayizi abahlukahlukene ukuze yenze ibe muhle, iphunga elimnandi, kanye nezinjongo zokuhlobisa. Amakhasimende ethu esiqondiswe kuwo athanda futhi asebenzise amakhandlela ukuze ahlalise imindeni, izihambi, izindawo zokungcebeleka, amakolishi, imishado, noma imicimbi ekhethekile. Ulayini wethu womkhiqizo usebenzisa i-soy wax kuphela, izintambo zikakotini zemvelo, kanye nenhlanganisela yamafutha enamakha noma amafutha abalulekile angenapharafini, i-phthalates, i-sulfate, i-lead, noma udayi. Imikhumbi yethu ngokuyinhloko izimbiza zamatshe ezingahle zenziwe kabusha ngezindlela eziningi eziwusizo. Siphinde sikhiqize amakhandlela amancane anamathini avame ukusetshenziselwa izibusiso zomshado noma amahle ekupheni izipho ngesikhathi samaholide. Iphunga ngalinye libhalwe ngokucacile kuwebhusayithi yethu, ukuze wazi kahle ukuthi uthola ini. 

Umsunguli/Umnikazi Indaba kanye Nogqozi

U-Michelle Sarzoza-Ott wasungula i-Stella's Candle Collection ngoFebhuwari 2020. Nakuba umsebenzi omningi wawuqhubeka ngaphambi kokwethulwa kwewebhusayithi esemthethweni ngo-2020, uthole i-oda lakhe lokuqala nokudayiswa ngenjabulo. Wayegqugquzelwa ukuthanda kwakhe amakhandlela, ukuba nebhizinisi lakhe, nokukhathazeka ngempilo yakhe nomyeni wakhe. Ngenhloso yokukhiqiza amakhandlela emvelo, ashisa ahlanzekile, athengekayo kanye nothando lwamagabha akhiwe kabusha, wathintana nomfowabo ukuze athole iseluleko sokwakha ibhizinisi. Uphinde wajoyina amakhandlela, ezempilo, namaqembu amabhizinisi amancane aku-inthanethi ukuze afunde, ahlanganyele futhi athole izeluleko.  

Ngangifuna ukwazi ukuthi ngingakwazi yini ukukhiqiza amakhandlela ahlanzekile athengekayo ukuze noma ubani akwazi ukuwathenga. Ukusebenzisa izimbiza zamatshe kwakuthengeka futhi kuwusizo. Njengoba izinkampani zifinyelela kimina ukukhiqiza ikhandlela elinelebula elimhlophe, ngangazi ukuthi lokhu kwakungeke kungivumele ukuthi ngizinike isikhathi sokukhiqiza into engijabule ngayo futhi ngikwazi ukudalula izithako zami. Bengifuna ukulawula ukuthi ngiyithengisa kuphi futhi kanjani imikhiqizo yami ngokuyigcina: 

  1. Natural
  2. Engazinzi
  3. Iyakwazi Ukuphinda Inhloso

Ngakhetha ukusebenzisa i-soy wax emakhandlelani ami ngezizathu eziningi. Ngemva kweminyaka eminingi ngivutha amakhandlela, angizange ngikholwe ukuthi ungakanani umule engawuthola ezindongeni zendlu yami lapho ngilungiselela ukudayisa indlu yami. Ngaphinde ngahlushwa yikhanda, futhi umyeni wami wayewazwa kahle amakhemikhali. Wonke amakhandlela engiwathole emakethe abhalwe ukuthi awemvelo ayebiza, futhi ayengalebuli ngokucacile njalo ukuthi yiziphi izithako ezifakiwe. Ngangingaqiniseki ukuthi ngitholani. Ngiye ngafunda kuyo yonke le minyaka ukuthi kufanele uthathe impilo yakho ezandleni zakho futhi uzame lokho ocabanga ukuthi kuzokusebenzela.

Ngaqala ukucwaninga ngengcina yesoya futhi ngathola ukuthi njengoba yenziwe ngokuqondile ngobhontshisi wezitshalo, ayinazo izinto eziyingozi ezibangela umdlavuza futhi ikhiphela umle omncane nobuthi emoyeni lapho ishisiwe. Ngangazi ukuthi kufanele kube ngcono kimina nomyeni wami ngoba amakhandlela ashibhile angewona isoyi akhulula ubuthi emoyeni. Ukuba nekhandlela elihlanzekile kwakukuhle, kodwa kwakudingeka ngiqiniseke ukuthi linephunga elimnandi, noma amakhasimende ayengafuni ukulithenga.  

Amakhandlela ashiswa ngenxa yezizathu eziningi ezifana nokuhlotshiswa kwekhaya, izikhathi zokugubha (okungukuthi, imishado, izinsuku zokuzalwa, imicimbi, njll.), ukuphana izipho, izizathu zempilo, nezifudumezi zomoya. Ngake ngashintshela ku-100% we-soy wax yemvelo amakhandlela futhi ngasebenzisa amafutha abalulekile noma amakha angenayo i-phthalate, ngangingasenawo amakhanda, futhi izindonga zami zazingenawo umule. Ngithande nokuthi amakhandlela esoya ahlala isikhathi eside futhi athwala iphunga kangcono ngoba ashisa kancane futhi abe nezinga lokushisa elipholile. Ukwakheka kwamakhemikhali e-soy kuvumela ukushiswa okulinganayo okubiza kakhulu isikhathi eside. Enye yezinhloso zami kwakuwukufaka uthando lwami lwezimbiza zamatshe ebhizinisini lami. Ngiyathanda ukusetshenziswa okuningi kwezimbiza zama-mason futhi ngizisebenzisa njengesitsha sami sekhandlela kunengqondo. Lokhu kwangisiza ukuba ngisebenzise okuthile okungenzeka kube kubuyisiwe ngemva kokuqeda ukushiswa kwekhandlela. Amaqoqo amancane amakhandlela enziwe ngesandla agcina i-inventory yami ilawuleka futhi ibiza phansi. I-eCommerce yami isayithi kungivumele ukuthi ngihlangabezane nomgomo wesikhathi eside wokuba nabesifazane abancane namabhizinisi aphethwe yiLatina. Angikaze ngicabange ukuthi abanye abantu abaningi laphaya babefuna into elula ehlangabezana nezidingo zabo. 

Izinselelo Zami / Izinselele Zemboni

Ekuqaleni, bengikhathazekile ngokuthi imakethe yamakhandlela izogcwala kakhulu, ikakhulukazi ngesikhathi sodlame lwe-Covid. Abasebenzi abaningi baxoshwa ezindaweni zabo zokusebenza futhi bafuna ezinye izindlela zokuvala leso sikhala semali engenayo. Ibhizinisi lamakhandlela liyaqhubeka nokukhula futhi, kuze kube yilolu suku, lisakhula ngamandla, ngokudayiswa kwembonini okulinganiselwa ku-$ 3.6 billion. Ngiyaqhubeka ngibona isithakazelo esengeziwe, ikakhulukazi ekuncibilikeni kwamakhandlela. Zilungele izindawo ezingawavumeli amalangabi avulekile, njengama-dorm asekolishi, ama-camers, izikebhe, nanoma ubani ofuna ikhandlela elingenamlilo. 

Izindleko zokuba nesitolo sangaphambili ziphezulu kakhulu endaweni yangakithi, futhi izindleko zokuthumela ziyaqhubeka nokukhuphuka. Izinselelo zokuncintisana nezitolo ezinkulu zamabhokisi kanye nezinkampani ezinkulu ezifana ne-Amazon kusho ukuthi ngidinga ukuthola indlela engabizi kakhulu yokuthumela imikhiqizo yami ngokushesha ukuze ngihlale ngincintisana. Ngengeze ukulandwa kwendawo esitudiyo sami sasekhaya, ukuze amakhasimende asendaweni akhokhe izindleko eziphezulu zokuthumela. Ngilindele ukubona le nketho ikhula ngokuhamba kwesikhathi njengoba ubhubhane lwe-Covid luhamba kancane.

Ukwengeza, nakuba nginesizinda sezinhlelo zolwazi, ngizabalazile ukugcina imikhiqizo kanye nokufakwa kwe-pixel okwamanje futhi okwamukelekayo kuzo zonke izinkundla zokuxhumana. Ukuhlanganiswa akukona okwabasaqalayo; lapho ungenaso isabelomali sokuqasha noma ubani, kufanele ufunde ngokushesha. Kwadingeka ngixazulule izinkinga ngamagama ephunga nokuqukethwe kulawo magama ukuze ngiqinisekise ukuthi awaphuli inqubomgomo yenkundla yokuhweba. Iseluleko sami ukuthi ugcine amagama akho ephunga elula, ubuyekeze izinqubomgomo zomthengisi ngamunye, futhi wenze ukuhlola okuningi. 

Amathuba Ami / Amathuba Wemboni

Ukuba nesizinda se-eCommerce, ukusebenzisana namanye amabhizinisi amancane, kanye nokukwazi ukumaketha ezinkundleni zokuxhumana kanye nezinjini zokusesha zokukhangisa ku-inthanethi kwenze ibhizinisi lami lakwazi ukufika phambi kwamakhasimende abengakaze ezwe ngebhizinisi lami elincane noma amakhandlela ekhwalithi ngentengo ethengekayo. . Imikhiqizo ehlakaniphile yezempilo akufanele ibe ngeyabacebile kuphela. Ukusebenzisana nabangane nomndeni yindlela engalithola ngayo igama lebhizinisi lami lapho, futhi ngasebenzisa wonke amathuba enganginawo ukuze ngikhiphe ikhadi lebhizinisi. Njengoba umkhiqizo wami kuyilowo ofuna ukuwuhogela, futhi awukwazi ukwenza lokho ngokuqondile ngesayithi le-eCommerce, amasampula ayindlela engcono kakhulu yokuheha ikhasimende lakho elingase libe khona. Imibukiso yasendaweni emincane yayimihle ukuze abantu bahogele amakhandlela ethu futhi bancibilike. Ngize ngakhipha amasampula amancane ancibilikayo, amasampula amathini amancane angu-2 oz, kanye nezimoto zethu ezintsha. Abantu bathanda izinto zamahhala. Ngiphinde ngaba nezinkampani zasendaweni ezifinyelele kimi ukuthi zifake omunye wemikhiqizo yami “ephaketheni lokuzinakekela” elihlanganisa neminye imikhiqizo yenkampani yendawo. Kube yimpumelelo enkulu.  

Iseluleko Sebhizinisi Lami

Ukuthola okuthile okukujabulisayo nokwabelana ngakho nomhlaba kuyamangaza. Ngithole ukuthi amakha angenza inkumbulo iphile futhi ithuthukise impilo. Thola ukuthi yini ekwenza ugqame (i-niche), thanda okwenzayo, yenza umkhiqizo wangempela ongcono kakhulu, ziqhenye futhi ume ngemuva kwawo. Ungawunciphisi umkhiqizo wakho uma wenze ucwaningo lwakho nokuhlela. Qala kancane kodwa vele uqale, futhi ungashintsha njalo. Muva nje sengeze ama-Luxury Therapeutic Bath salts aqukethe i-Epsom, i-Pink Himalayan, Usawoti Wasolwandle Olufile Ngamafutha Abalulekile Nawe-Vitamin, kanye nezitshalo ezomisiwe zezitshalo eqoqweni lethu. Njengamakhandlela ethu, besifuna ukusebenzisa usawoti omningi, uwoyela, nezitshalo zezitshalo ukuze siqinisekise ukuthi imikhiqizo yethu iphephile, ijabulisa, futhi okuthile esingakushiya ngemuva. Ngiyawathanda futhi ngiwasebenzisa nsuku zonke.  

Siphinde sibe namakhasimende anentshisekelo emikhiqizweni yethu yomshado umusa, okuyizinto ezinhle, ezingabizi kakhulu emshadweni wakho. Ngiyathanda ukwenza umusa ngoba ngizizwa njengengxenye encane yosuku oluhle lomuntu. Uma ususungule ibhizinisi lakho, nikeza izaphulelo ze-wholesale. Lokhu kuzonika amandla ama-oda amakhulu futhi, vele, kungenise umkhiqizo wakho ezandleni zabathengi abaningi abangahle. Futhi, ngaphandle kwesabelomali esincane sokumaketha, zama futhi uxhase ibhulogi eku-inthanethi noma umbukiso ozokhangisa kuzithameli zabo. Le nketho ayibizi kakhulu futhi izothola igama lakho nomkhiqizo lapho.

Okokugcina, ungakhohlwa ukuthumela izinhlolovo zamakhasimende; ungesabi impendulo. Impendulo iyisipho, futhi kubalulekile ukwazi ukuthi amakhasimende acabangani ukuze uqonde ukuthi yini ewajabulisayo. Ikhasimende elibuyayo liyizincomo ezinhle kakhulu ongazithola. Wonke umuntu uhlale efuna okukhulu, ngakho qiniseka ukuthi unikeza izipesheli nezaphulelo unyaka wonke. Futhi, noma nini lapho unganikela ekusizeni abantulayo noma ekuqoqeni imali njengendali, kwenze. Kuyindlela enhle yokuthola imali ngezizathu ezinhle, khipha igama lakho, futhi ukhiphe umkhiqizo wakho emakethe. Nakuba abantu abaningi bengasawasebenzisi amakhadi ebhizinisi, wagcine ekhona ukuze kuthi lapho unenethiwekhi noma uvakashele nje abangani nomndeni, uhlale unendlela yokwabelana ngolwazi oluhlobene nemikhiqizo nenkampani yakho. Ngithemba ukuba nesitolo esincane esihlinzeka amakhasimende endawo ngemikhiqizo enenani elifanelekile enezithako ezingcono kakhulu futhi siqede izindleko zokuthumela.

Okuthunyelwe kwakamuva kukaJulia Davis (bona konke)

Uchwepheshe wezempilo yengqondo
MS, University of Latvia

Ngiqiniseka ngokujulile ukuthi isiguli ngasinye sidinga indlela eyingqayizivele, yomuntu ngamunye. Ngakho-ke, ngisebenzisa izindlela ezahlukene zokwelashwa kwengqondo emsebenzini wami. Phakathi nezifundo zami, ngathola isithakazelo esijulile kubantu bebonke kanye nenkolelo yokungahlukaniseki kwengqondo nomzimba, kanye nokubaluleka kwempilo yemizwa empilweni yomzimba. Ngesikhathi sami sokuphumula, ngijabulela ukufunda (umlandeli omkhulu wama-thrillers) nokuqwala izintaba.

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