Isungulwe uchwepheshe wokumaketha kwedijithali, Ben Precious, I-Pace Social Media iyi-ejensi yokuthengisa yedijithali eseLos Angeles egxile ezinkundleni zokuxhumana nokukhangisa ku-inthanethi. Uthando lukaBen lokumaketha ngedijithali nolwazi lwakhe olukhulu embonini lwamshukumisela ukuba aqale i-Pace Social Media futhi asize amabhizinisi akhule enkathini yedijithali. Lapho u-Ben eqala uhambo lwakhe, waqaphela ukuthi amabhizinisi amaningi endabuko awazange aphumelele ekukhangiseni ngedijithali noma awanaki amandla awo ngokuphelele. Lokhu kwamholela ekusunguleni iPace Social Media, inkampani ezohlinzeka ngemfundo nesiqondiso amabhizinisi ayesidinga ukuze athuthuke enkathini yedijithali.
U-Ben kanye nethimba lakhe lochwepheshe bebehlinzeka ngezinsiza eziningi ezihlanganisa inkundla yezokuxhumana, ukukhangisa ku-inthanethi, amasu okuthengisa ngedijithali, ukufaka uphawu, nokudala okuqukethwe, kumabhizinisi nemikhiqizo evela emhlabeni wonke. Ukugxila kwabo ekuhlaleni benolwazi kuzo zonke iziteshi zenkundla yezokuxhumana kanye nokumaketha kwe-inthanethi kubenze baba enye yezikhungo ezingcono kakhulu zokumaketha kwedijithali embonini, njengoba kufakazelwa yizifundo zabo eziningi kanye nerekhodi elingenakuphikwa.
Nokho, naphezu kwempumelelo yayo, imboni yokumaketha yedijithali isabhekene nezinselelo ezihlukahlukene. Enye yezinselelo ezinkulu ukuhlala ngaphambi kwe-algorithms eshintsha njalo yezinkundla zokuxhumana, ezivame ukushintsha imithetho yokuthi amabhizinisi angaxhumana kanjani nababukeli bawo. Ukwengeza, amabhizinisi namuhla abhekene nesimo sedijithali esincintisana ngokwandayo, okwenza kube nzima ukuthi ahluke kwabaqhudelana nabo.
Ngaphandle kwalezi zinselelo, kukhona namathuba amaningi embonini yokumaketha yedijithali, ikakhulukazi ngokwanda kwenani lamabhizinisi nabathengi abahamba nge-inthanethi. Amathuba ahlanganisa ukufinyelela izethameli ezibanzi, izinketho zokukhangisa ezingabizi kakhulu, kanye nemininingwane yedatha enemininingwane mayelana nokuziphatha kwamakhasimende.
I-Pace Social Media baziwa ngendlela yabo yobungcweti yokufaka uphawu. Bayaqonda ukuthi ukufaka uphawu kuyisisekelo sebhizinisi eliphumelelayo, futhi basebenza ngokuzikhandla ukuze basize amakhasimende abo ukuthi asungule ubunikazi bomkhiqizo obuqinile. Bakholelwa ukuthi uhlobo oluchazwe kahle alugcini nje ngokuhlukanisa ibhizinisi nezimbangi zalo, kodwa futhi lwakha ukwethenjwa nokwethembeka kumakhasimende alo.
Ukumaketha kuyisici esibalulekile sempumelelo yamabhizinisi emakethe yanamuhla yokuncintisana. Ivumela izinkampani ukuthi zizihlukanise neziqhudelana nazo futhi zenze isithombe esiyingqayizivele ezingqondweni zababukeli eziqondiswe kubo. Ibhrendi eklanywe kahle ingashiya umbono ohlala njalo futhi ifake ukuzethemba kwabangase babe amakhasimende, ikwenze kube lula ukuheha ibhizinisi elisha nokugcina amakhasimende.
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Ukwenza uphawu okusebenzayo kusiza amabhizinisi ukuthi akhulume ngempumelelo ngamavelu awo, izinjongo, kanye nemikhiqizo nezithameli eziqondiwe, okubavumela ukuthi bakhe isisekelo samakhasimende esiqinile, esithembekile. Ngokusungula ubunikazi bomkhiqizo obucacile, ibhizinisi lingakwazi ukuzibeka njengomholi embonini yalo futhi lizuze inzuzo yokuncintisana ngaphezu kwezinye izinkampani.
Ngaphezu kwalokho, uhlobo oluqinile lungaphinde luthuthukise ukwethembeka nokwaneliseka kwamakhasimende, njengoba amakhasimende eza ukuze ahlobanise umkhiqizo nesipiliyoni esihle kanye nomuzwa wokwethembeka. Ukusetshenziswa kwezinto ezingaguquki ezibonakalayo nemiyalezo, njengamalogo, iziqubulo, nezikimu zemibala, kungasiza ukuqinisa isithombe somkhiqizo nokudala ukuzizwisa komkhiqizo okungaguquki kumakhasimende.
Ekugcineni, ukufaka uphawu kudlala indima ebalulekile empumelelweni yebhizinisi.
Ngokusungula ubunikazi bebhrendi obuqinile futhi ngokuqhubekayo babuxhumane nezithameli abazihlosile, amabhizinisi angazibekela impumelelo, akhe ukwethembeka kwamakhasimende, futhi azimise njengabaholi embonini yawo.
I-Pace Social Media ihlale ihlola amathuba amasha nasungulwayo endaweni yedijithali ukuze ikhonze kangcono amakhasimende ayo. Inkampani ibona amandla obuchwepheshe obusafufusa obufana ne-web3, ubuchwepheshe obusha be-crypto, kanye ne-AI ukusiza amabhizinisi ukukala futhi adayise imikhiqizo yawo ngempumelelo.
Ithimba lase-Pace Social Media libazi kahle lobu buchwepheshe obusha kanye nezicelo zabo ekukhangiseni ngedijithali, futhi basebenzisa ubuchwepheshe balo ukusiza amakhasimende abo ukuthi ahlale ngaphambi kwejika. Isibonelo, bahlola ukusetshenziswa kwamanethiwekhi ahlukaniselwe amazwe ukuze bathuthukise ukuvikeleka kwedatha nobumfihlo bamabhizinisi namakhasimende abo.
I-Artificial intelligence (AI) isibonelo ishintsha ngokushesha indlela amabhizinisi abhekana ngayo nokudalwa kokuqukethwe. Ubuchwepheshe be-AI bungasiza amabhizinisi ukuthi adale futhi asabalalise okuqukethwe okunegama ngokuyimpumelelo nangempumelelo, konga isikhathi nezinsiza. Ama-algorithms e-AI angahlaziya idatha efana nokuthandwa yikhasimende nokuziphatha, izitayela zenkundla yezokuxhumana, namasu eziqhudelana nawo ukusiza izinkampani zikhiqize okuqukethwe okuhlosiwe, okufanelekile. Amathuluzi anikwe amandla yi-AI angakwazi futhi ukuzenzela imisebenzi evamile njengokukhetha nokuhlela okuthunyelwe kwenkundla yezokuxhumana, ukukhulula isikhathi sokudala okuqukethwe okunamasu.
Ukusebenzisa amandla e-AI kuvumela ibhizinisi ukuthi lidale futhi lisabalalise okuqukethwe okuhehayo, okuseqophelweni eliphezulu okuhambisana nezithameli eziqondiwe. Lokhu akugcini nje ngokuthuthukisa ulwazi lwamakhasimende kodwa futhi kusiza izinkampani ukuba zizisungule njengabaholi abacabangayo ezimbonini zabo. Njengoba i-AI iqhubeka nokuvela futhi iba yinkimbinkimbi kakhulu, cishe izodlala indima enkulu nakakhulu ekulolongeni ikusasa lokudalwa kokuqukethwe.
Ukwengeza, u-Ben kanye neqembu basebenzisa amandla e-AI ukusiza amabhizinisi ahlaziye idatha, enze imisebenzi ephindaphindwayo, futhi azuze ukuqonda okujulile ngezethameli eziqondiswe kubo. Ngokusebenzisa lobu buchwepheshe obusezingeni eliphezulu, bayakwazi ukusiza amakhasimende abo ukuthi afinyelele izinga eliphezulu futhi afinyelele izinjongo zabo zokumaketha.
Sekukonke, bahamba phambili embonini yokumaketha kwedijithali futhi basebenzisa ubuchwepheshe obusha ukuze basize amabhizinisi aphumelele enkathini yedijithali. Ukuzibophezela kwabo kokuhlala ngaphambi kwejika nokuhlinzeka ngezinsizakalo ezisezingeni eliphezulu kumakhasimende abo yikho okubenza bahluke futhi kubenze abambisene ababalulekile bamabhizinisi afuna ukuchuma endaweni yedijithali.
Ngokwamazwi kaBen, iseluleko sakhe kwabanye kwezamabhizinisi ukuthi uhlale uphambili kulo mdlalo. Lokhu kusho ukuthi uhlale uvuselelwa mayelana nezitayela zakamuva embonini yakho, ukuqonda ngokucacile izethameli ozihlosile, kanye nokuzimisela ukuzivumelanisa nezinguquko emakethe. U-Ben uphinde agcizelele ukubaluleka kokuba nebhrendi eqinile nemiyalezo, engasiza ibhizinisi ukuthi ligqame emqhudelwaneni futhi lizuze impumelelo enkathini yedijithali.
Ukusebenzisa amakhono alobu buchwepheshe obuphambili kusho ukuthi amabhizinisi angazinika amandla okufeza izinhloso zawo futhi aqhubekisele ukukhula enkathini yedijithali.
UBen naye ukholelwa ngokuqinile emandleni okusebenza kanzima. Ukholelwa ukuthi isihluthulelo sempumelelo kunoma yiliphi ibhizinisi ukubeka isikhathi nomzamo odingekayo ukuze lenze libe yimpumelelo. Ukholelwa ngokuqinile emcabangweni wokuthi akukho okufanelekile ukuba nakho okuza kalula, nokuthi ukuphela kwendlela yokuzuza izinto ezinkulu iwukusebenza kanzima nokuzimisela. Ukuziphatha komsebenzi ka-Ben nokuzimisela kube nengxenye enkulu empumelelweni ye-Pace Social Media, futhi uyaqhubeka nokukhuthaza nokukhuthaza abanye ngokuzibophezela kwakhe okungantengantengi ekwenzeni okuhle.
Sengiphetha, i-Pace Social Media, eyasungulwa u-Ben Precious, iyisikhungo sokumaketha sedijithali esiguquguqukayo nesisha esinikeza amandla amabhizinisi nemikhiqizo ukuthi iphumelele enkathini yedijithali. Ukugxila kwabo kwezemfundo nesiqondiso, kuhlanganiswe nobungcweti babo kanye nerekhodi labo, kubenza babambisene ababalulekile bamabhizinisi afuna ukuchuma endaweni yedijithali.
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