I-Live Edged Woodcraft

I-Live Edged Woodcraft

Mayelana noBill Major

UBill Major waqala inkampani yakhe, I-Live Edged Woodcraft. Usebenze njengomfundisi we-United Church of Canada ezingxenyeni eziningi zaseCanada futhi wathatha umhlalaphansi ngo-2011 nomkakhe, uDoris. Bathuthela echibini labo, ogwini oluseningizimu yeLake Simcoe, eCentral Ontario, eCanada. Wayezihlanganisa nabantu ukuphila kwakhe konke futhi efuna ukuzama okuthile okuhlukile. Wayethanda umsebenzi wezinkuni kodwa wayenolwazi oluncane kulo mkhakha. Wahlola ukujika izinkuni, ebheka izifundo, imishini, nezinsiza ezidingekayo, kodwa akazange aqhubeke nakho.

I-Placemat Yokhuni

Ngo-2011, uDoris noBill bathengela ikhishi labo itafula lokuvuna elakhiwe ngamaMennonite, ababelilungisile. Ngolunye usuku, uDoris watshela uBill ngometa wokhuni ayewubone kumagazini, isikwele sogodo esisonqenqemeni olubonisa zonke izindandatho zesihlahla. Wabuza uBill ukuthi angayenza yini into efana nalena. Wathintana nabamasaha bendawo, futhi omunye umsaha wammema ukuthi athenge ama-oval end cut cherry, ugqinsi oluyi-intshi eyodwa, engenziwa omata bendawo.

UBill wasamukela isimemo sakhe, wathenga izingcezu ezingu-12 zamapulangwe angu-hafu-intshi, wayesegoduka nazo ukuze ayomisa emoyeni. Abambalwa baqhekekile noma basonteka kule nqubo, kodwa abanye basinda. UBill wayeneshabhu elincane elingaphansi kanye netafula ngaphandle esimweni sezulu esihle. UBill waqala ukufaka isihlabathi izingcezu zecherry ezisaqanda zibe yizicucu ezingu-220. Wawaqeda kahle ukudla.

UBill waqala ucwaningo olunzulu lwe-inthanethi futhi washayela ezinye izinkampani zefenisha eziphila bukhoma. Wazama izikhathi eziningi kodwa wathola imikhiqizo embalwa ephephile ekudleni. Inkampani yaseBritish Columbia, eCanada, yatusa uwoyela oqinile, olungele imvelo waseJalimane obizwa ngokuthi i-Osmo. UBill wathenga uwoyela kumthengisi e-Ontario. Nokho, zimbalwa izitolo ezayithengisa eCanada, yazama ukuyisebenzisa, yazifundisa izindlela eziphumelelayo, futhi yaqeda omatilasi bokuqala abayisithupha bamacherry.

Ibhizinisi Elisha Letafula Lokuvuna

Babebukeka bebahle etafuleni elisha lokuvuna. Izihambeli zabuza ukuthi zingakwazi yini ukuthenga omata bendawo; UBill wathenga izinkuni ezengeziwe futhi wenzela abangani nomndeni omaka bendawo. Imibukiso emincane yasendaweni yabamema ukuba bazobukisa emicimbini yabo, kwangena ama-oda engeziwe. Abanye abantu ba-oda amasethi ayisithupha, owesifazane oyedwa wa-oda ayisishiyagalombili. Umsebenzi wokuzilibazisa wawusuqalile ukuba yibhizinisi. UBill wabhalisa ibhizinisi lakhe nohulumeni waseCanada njengomnikazi oyedwa kuphela. UBill noDoris babengenalo icebo noma umqondo wokuthi ibhizinisi labo elisha lingabaholela kuphi.

Ukukhiqiza Nokumaketha

Baqala ukwamukelwa emibukisweni emikhulu yezandla, futhi ukuthengiswa kwanda. Babeneworkshop enenhlamba eyi-12 ft x 24 ft unyaka wonke eyakhiwe. Ngokushesha u-Doris wasikisela ukuthi baqale ukukhiqiza nokumaketha amabhodi kashizi asikwe ku-oval, anosayizi abancane, abamaphakathi, nabakhulu. Bacwaninga izindlela zokwelapha ezisezingeni lokudla futhi basebenzisa amajazi amaningana amafutha embewu ye-hemp acindezelwe abandayo avela epulazini lendawo. Bengeze amajazi amabili okunamathisela ngokushisisa ingcina yezinyosi yemvelo ephuma ezindlini zezinyosi kanye nokuxuba uwoyela wembewu ye-hemp ngemva kokuba isincibilikisiwe. Lokhu kwenza amabhodi abo angakwazi ukumelana namanzi. I-Live Edged Woodcraft ifaka ithini elingamaounce amabili lamafutha embewu ye-hemp/unamathisele wezinyosi kuwo wonke amanani okuthenga.

Imikhiqizo Ethengisa Kahle

Le mikhiqizo yaba abathengisi abahle. Baqhubeka nokuya emibukisweni emikhulu futhi bamukelwa ku-One of a Kind Artisanal Craft Show e-Toronto, eyakhiwe abathengisi abangu-800, abaheha izivakashi ezingaphezu kuka-200,000. Babukise lapho iminyaka emine, imvamisa benza imali engaphezu kuka-$5,000.00 ngosuku. Eminyakeni emithathu edlule, uBill noDoris bethula umkhiqizo omusha obizwa ngokuthi ama- grazing board, isihlahla esiyisicaba sokhuni oluqinile olusuka kumitha eyodwa kuya kwamafidi ayisikhombisa ubude. Lesi sinqumo silandele lokho imakethe yezinkuni ezibukhoma eyayifuna ukuyithenga.

Imithelela ye-Covid-19 Ebhizinisini

Entwasahlobo ka-2020, i-COVID-19 yafika eCanada, ikhansela yonke imibukiso yezandla ngokushesha. Imboni ezimele kanye namazinga ahlukahlukene kahulumeni e-Canada athuthukise insiza yokubonisana yamabhizinisi amancane ebizwa ngokuthi i-Digital Mainstreet. Abeluleki bayo basize i-Live Edged Woodcraft iguqule ibhizinisi layo libe isitolo se-eCommerce kuwebhusayithi yakwaShopify. Kwadingeka bafunde ngobusuku obubodwa incazelo yegama elikhulu le-COVID - “pivot.”

Izinselelo ze-LiveEdge Woodcraft

I-Live Edged Woodcraft ibhekene nezinselelo eziningi zebhizinisi. Ukuthumela imikhiqizo yayo ngemikhumbi kuyabiza futhi kuyinselele ngenxa yobukhulu bayo nesisindo sayo. Enye yezinselelo zabo ezinkulu zokumaketha ukulingisa ukuzizwisa komuntu mathupha kumakhasimende angaba khona kumongo we-eCommerce. Imikhiqizo yabo yezinkuni ihloselwe ukubonakala, ukuthintwa, futhi ibanjwe ukuze amakhasimende abone ubuciko bawo kanye nenani elisebenzayo lamakhaya abo. Lokhu akwenzeki nge-inthanethi.

IBusiness Bounce Back

Futhi, i-Live Edged Woodcraft isebenzisa izinsiza ezengeziwe zamahhala zikahulumeni ezinikezwa amabhizinisi amancane e-Ontario, eCanada, ohlelweni olubizwa ngokuthi “Business Bounce Back.” Abeluleki babo basiza i-Live Edged Woodcraft iguqule iwebhusayithi yayo ephelele ibe nohlelo oluthuthuke kakhulu lwe-Shopify 2.0. Lokhu kulingisa okuningi kokuzizwisa kokuthenga ngaphakathi komuntu ngenkundla ye-eCommerce.

Imakethe Encishisiwe

I-COVID nayo yehlise kakhulu imakethe yayo. Iminyaka emibili, imindeni eminingi yaseCanada iyeka ukujabulisa abangani nomndeni nokuba nemibuthano emikhulu emizini yabo, okuholele ekudingeni okuncane kwemikhiqizo yabo. Kuphela njengoba ubhubhane lwe-COVID seluqale ukuba buthaka lapho abantu abaningi bezizwe bekhululekile ukujabulisa amalungu emindeni yabo. eminyakeni yamuva nje, bebedayisa amabhodi amadlelo amakhulu ezindaweni zokudlela nezinkampani eziphekayo. Lawa mabhizinisi anesidingo esincane samabhodi emicimbi emikhulu ngoba abantu bebengabuthani ngobuningi.

Inselelo Yebhizinisi Nezokumaketha

Inselele enkulu yebhizinisi nokumaketha ye-Live Edged Woodcraft idonsela abantu kuwebhusayithi yabo ye-eCommerce. Bazame izikhangiso ze-Facebook ne-Google ngempumelelo elinganiselwe. Abazange babe nesabelomali esikhulu sokukhangisa. Abeluleki benkundla yezokuxhumana babatshela ukuthi kumele baqhubeke nezinhlelo zabo zesikhangiso ukuze baguqule amahithi amaningi kuwebhusayithi yabo abe yintengiso. Iwebhusayithi yabo ye-e-commerce ukuphela komthombo wabo wokumaketha, kodwa abaqiniseki ukuthi hlobo luni lokukhangisa nge-inthanethi oluzobanikeza imiphumela engcono kakhulu yokuguqulwa.

Ukukhula Kwebhizinisi

Ngenkathi beqala ibhizinisi labo eminyakeni eyishumi edlule, bambalwa abantu abenza imikhiqizo ehlala isiphetho njengama-placema, amabhodi e-charcuterie, amabhodi okudla, noma amatafula asemaphethelweni. , indawo yabo yayikhiqiza imikhiqizo yokhuni ephilayo unyaka ngamunye. Namuhla, izitolo ezinkulu zamapulangwe nezitolo zokuthuthukisa ikhaya zithengisa ukhuni oluqinile. Lokhu kukhuphule ukuncintisana, kwandisa isidingo semakethe.

Ikhwalithi kanye Nokwehluka Kwemikhiqizo

I-Live Edged Woodcraft iqhubekile nokuchaza ukuhluka kwayo ekwenzeni ubuciko, ukwenza ngezandla, nokuhlukile emikhiqizweni yezimbangi zayo. Amakhasimende abo abika ukuthi ucezu ngalunye lwe-Live Edge Wood Craft luwumsebenzi wobuciko, kuyilapho abaqhudelana nabo benza “amabhodi” nje. UBill noDoris bavame ukuthi basebenza ngenxa yothando lwezinkuni zabo, imikhiqizo, namakhasimende, bethatha izinhlungu ezinkulu ukuze banikeze ikhwalithi engcono kakhulu abangayithola emsebenzini ngamunye. Akukho okukhiqizwa ngobuningi.

Insizakalo yekhasimende

Omunye wemikhiqizo yabo eyinhloko "isevisi yamakhasimende." Bashintsha noma yimiphi imikhiqizo eqhekeka noma egoqa ngaphansi kokusetshenziswa okuvamile ngamakhasimende ngaphandle kwenkokhiso. Bagcwalisa ama-oda e-eCommerce futhi balungiselele ukuthunyelwa ngakusasa ngemuva kokuthola i-oda. Bavame ukuxhumana namakhasimende abo uma benezinkinga. Isevisi yamakhasimende ingelinye lamanani abo aphezulu. Amakhasimende ayakwazisa ukunakekelwa nokukhathazeka abawakhombisayo.

Ukuqanjwa Kwebhizinisi Nokuvumelana nezimo

Eminyakeni eyishumi edlule, i-Live Edged Woodcraft ifunde okuningi ngokuqala nokuthuthukisa ibhizinisi lomndeni elincane. Baye babe nenhlanhla yokulindela izitayela ngokulalela ngokucophelela izidingo nokukhathazeka okuvezwa amakhasimende abo. Bangakwazi ukuguqula imigqa yomkhiqizo wabo futhi bathuthukise izindlela ezintsha njengoba amakhasimende eqala ukucela izinhlobo ezintsha zemikhiqizo yezinkuni ezinqenqemeni. Bahlale ngaphambi kwejika lemakethe noma bahambe ngokushesha lapho bezwa ukuthi imakethe yabo iyashintsha.

I-Live Edge Wood Craft Inothando ngomsebenzi wabo

I-Live Edged Woodcraft ithole ukuthi ukuqala ibhizinisi elisha nokukhula ngalo kudinga umsebenzi omningi. Balusebenzise kakhulu ucwaningo lwe-inthanethi kanye nokubonisana nabanye emkhakheni wabo njengoba bezifundisa bona. Sebekhulile emakhonweni ebhizinisi. UBill noDoris abazange besabe ukwenza amaphutha futhi bafunde kuwo. Bazifaka engozini, bayaqaphela, futhi bavume ukulinganiselwa kwabo. Isibonelo, benze amatafula amancane ekhofi, amabhentshi, amashalofu, namatafula ehholo kodwa baye badlulisela izicelo zamatafula okudlela amakhudlwana kwabanye abahlinzeki abanemishini eningi nobungcweti bokwenza amayunithi amakhulu kunalawo angaphathwa yisitolo sabo. Baye bahlala ngamabomu bebancane futhi besebenza ngobuciko futhi bamelana nezicelo zokuba inkampani enkulu kakhulu.

Baye bamelana nezimemo zokugcwalisa imiyalo emikhulu. Ngokwesibonelo, baye bacelwa ukuba bakhiqize amabhodi angu-500 noma ngaphezulu ukuze bathole izipho zenkampani. Baphinde bacelwa ukuba kube yibo kuphela abakhiqizi ezinkampanini ezinkulu. Kubalulekile ukuthi baphinde baqinisekise ukuthi bangobani ngokuvamile hhayi njengenkampani. Bayazi ukuthi kungaheha futhi kuqinisekise ukuthatha i-oda elikhulu elingathatha ibhizinisi futhi libenze abakhiqizi abaningi.

Ukuhlola Okubalulekile

UDoris usize uBill ukuthi cha ezicelweni ezinkulu eziza kubo. Uqinile, uzimisele, ugxilile, futhi unomqondo omuhle wamandla ethu kanye nokulinganiselwa kwethu njengenkampani encane. Lokhu kubalulekile ebhizinisini elincane. I-Live Edged Woodcraft ifunde ukuthi inselelo ebaluleke kakhulu yebhizinisi elincane ukuxazulula ukuthi ungubani, yini ofuna ukuyenza nokuthi kungani, nokuthi ibhizinisi lakho lizoba yiphi indawo empilweni yakho. Akekho omunye ongasho imingcele yakho nokuthi ufuna ukulithuthukisa kanjani ibhizinisi lakho. Abantu abazisebenzayo bangasebenza ngaso sonke isikhathi, futhi umsebenzi wabo kancane kancane ungaba impilo yabo yonke. I-Live Edged Woodcraft ivamise ukuhlola kabusha izinto eziza kuqala kuyo futhi ibambelele ngokuqinile kulokho abavumelanayo ukuthi kuyabafanela njengebhizinisi elincane. Lokhu kubasiza ukuthi bathi Cha kanye nokuthi Yebo ezicelweni zama-oda futhi baqhubeke nizwana kahle.

Izindima

UBill noDoris baye bajabulela iminyaka eyishumi yokuthuthukisa ibhizinisi labo elincane. Bacacile ngezindima zabo ezithile. U-Doris wenza umsebenzi wokuphatha, usiza ngemikhumbi, futhi usiza kweminye imibukiso yezandla. Imithombo yomthethosivivinywa yezinto ezibonakalayo zemikhiqizo, ikhiqiza imikhiqizo eqediwe futhi yenza umsebenzi omningi wokumaketha kanye nenkonzo yamakhasimende. Lezi zindima zithuthukile eminyakeni edlule.

Ukuthatha Kombhali

Nakuba kunzima ukubacabanga ngaphandle kwebhizinisi, akuthathi impilo yabo yonke. Kube uhambo olumangalisayo njengombhangqwana, nesizinda sokwenza izinkuni ukuthuthukisa i-Live Edged Woodcraft esabela ekushintsheni kwamathuba emakethe. Yize kube wumsebenzi omningi, bakuthokozele ukukhula nokushintsha nenkampani yabo. UBill noDoris bafisela abantu okuhle kodwa ohambweni lwabo lokuthuthukisa noma ukuqala ibhizinisi elincane. Bakhuthaza abanye ukuba basebenzise lonke usizo abangaluthola kwabanye, bathobeke, bazazi futhi bajabulele ukugibela ngangokunokwenzeka. Ngikufisela inhlanhla!

Okuthunyelwe kwakamuva kukaJulia Davis (bona konke)

Uchwepheshe wezempilo yengqondo
MS, University of Latvia

Ngiqiniseka ngokujulile ukuthi isiguli ngasinye sidinga indlela eyingqayizivele, yomuntu ngamunye. Ngakho-ke, ngisebenzisa izindlela ezahlukene zokwelashwa kwengqondo emsebenzini wami. Phakathi nezifundo zami, ngathola isithakazelo esijulile kubantu bebonke kanye nenkolelo yokungahlukaniseki kwengqondo nomzimba, kanye nokubaluleka kwempilo yemizwa empilweni yomzimba. Ngesikhathi sami sokuphumula, ngijabulela ukufunda (umlandeli omkhulu wama-thrillers) nokuqwala izintaba.

Okwakamuva okuvela ezindabeni zebhizinisi

Ukubuyela ezimpandeni

Usuku ngalunye oludlulayo, sikhula ngokuqhubekayo emcabangweni wokulondoloza i-ecosystem okungukuthi