I-Modern Shine isitolo sezimpahla zokugqoka zabesifazane-Kateryna Hutchens

I-Modern Shine isitolo sezimpahla zokugqoka zabesifazane-Kateryna Hutchens

Imfashini idlala indima ebalulekile kubunikazi bethu. I-Modern Shine isitolo sezimpahla zabesifazane lapho abesifazane banoma yimuphi ubudala bengathola khona izingubo zemfashini, ezicwebezelayo nezisezingeni eliphezulu. 

Inhloso ye-boutique ukwenza izingubo zemfashini, ezisemfashinini, nezisezingeni eliphezulu zifinyeleleke kalula futhi zithengeke. Enkabeni yemishini ukusetshenziswa kwe-Turkish Textiles-emenyezelwe njengenye yezindawo ezihamba phambili emhlabeni. Ngokukhuthaza ukusetshenziswa kwale ndwangu enhle kakhulu, kunenhloso yokuvusa uguquko lokuthi ukuthola izingubo ezisezingeni eliphezulu ezenziwe ngezinto eziqinile, ezihlala isikhathi eside akudingekile ukuba kubize.

Lapho sikhetha izinto ebesifuna ukuzifaka ekuqalisweni kokuqala kwe-Modem Shine, sinqume iqoqo elivamile ngenkathi sisathola izindlela ezincane zokusebenzisa i-glitz yesitayela sase-Europe nobukhazikhazi obukhuthaza umkhiqizo. Cishe yonke imikhiqizo etholakala kuwebhusayithi yesitolo sezimpahla yenziwe nge-Turkish Premium Quality Cotton kanye nezindwangu zedenim—izindwangu eziphambili ezaziwa ngokuzwakala kwazo okuthambile, nokunethezeka.

I-Turkish Premium Quality Cotton iyindwangu emangalisayo, elungele ukugqokwa kwansuku zonke, ezemidlalo, imisebenzi yangaphandle, nokuvakasha. Uma kubhekwa ikhwalithi yezinto zethu, imikhiqizo yethu ithambile ngendlela emangalisayo futhi imnandi emzimbeni. Imikhiqizo eminingi yenziwe ngezinto eziminyene futhi ezithandekayo zikakotini we-Premium Quality, futhi cishe njengesikhumba sesibili, ngaphandle kokucasuka noma ukungezwani komzimba. Lokhu kwenza izingubo zibe zemvelo, futhi zibe-eco-friendly. Ngaphezu kwalokho, izinto ezibonakalayo ziyi-hypoallergenic futhi azicasuli isikhumba. Izingubo ezisebenzayo zimunca umswakama lapho udlala ezemidlalo futhi ngaleyo ndlela ziyenze iphefumule, inwebe, ingalahlekelwa ukuma, futhi, okuhle kakhulu, iqinile futhi imelana nokugqoka.

Namuhla, isikhumba semvelo sithathelwa indawo yi-eco-leather embonini yemfashini. I-Modern Shine isebenzisa i-eco-leather ngekhwalithi ephezulu yaseTurkey, hhayi emnothweni, kodwa ngenxa yezakhiwo zayo ezihlukile. Siyaqiniseka ukuthi i-Eco-leather iyikusasa.  

I-Eco-leather ingenye yesikhumba engaveli esilwaneni, yenziwe ngezinto ezisekelwe ezitshalweni. Imikhiqizo yethu ye-eco-leather yenziwe ngezinto ze-vegan ezilingisa umuzwa nokubukeka kwesikhumba sangempela futhi idayiwe ngezinto ezisekelwe ezitshalweni esikhundleni samakhemikhali anobuthi anokhahlo. Isikhumba se-Eco sihlala isikhathi eside kakhulu kunesikhumba sangempela njengoba sine-PU enamathelayo ukuze sisivikele ekuhutsheni, sisenze singangeni manzi futhi kulula kakhulu ukusihlanza. Ifakazelwa ukuthi iphefumula kakhulu futhi inokubukeka kwayo okunethezeka uma iqhathaniswa nezinto zesikhumba ze-PU.

Amaqoqo ethu ama-leggings namabhantshi ayatholakala kuwebhusayithi ye-Modern Shine, esebenzisa isikhumba se-eco. Akukhona nje kuphela ukuthi le mikhiqizo iphefumula kakhulu futhi idinga ukulungiswa okuncane kunesikhumba esijwayelekile, kodwa futhi iyabola, iyasimama, futhi ayihambisani nemvelo. Imikhiqizo efana nama-leggings, ama-jeans, nama-joggers isukela ku-$45 kuya ku-$65 futhi ifaka ama-rhinestones amancane okhalweni ukuze inikeze lokho kubukeka okucwebezelayo, okucwebezelayo okuthandwa kakhulu yi-Modern Shine. Ukuhlobisa okufanayo kwe-rhinestone kungabonakala emikhonweni yezingubo zesikhumba.

I-Modern Shine igxile ekusizeni abantu besifazane ukuthi bakhulise umuzwa wabo wokuzethemba nokuveza imizwa yabo ekukhetheni izingubo zabo. 

Asithengisi izingubo ukuze senze inzuzo. Sifuna abantu besifazane bathole ithuba lokuthenga Izingubo Ezisezingeni Eliphambili Ngamanani Athengekayo. Futhi umklamo Oyingqayizivele uyi-cherry yethu phezulu.

Indaba yomsunguli/Yomnikazi nokuthi yini ebagqugquzele ukuthi baqale ibhizinisi

UKateryna Hutchens ungumnikazi we-Modern Shine Women's Clothing Boutique. UKateryna Hutchens ubeyithanda imfashini kusukela esemncane. Lapho ekhulela e-Ukraine, wathola uthando lwakhe ngokubuka nokusiza umama wakhe, umthungi ongumthungi, enze izingubo zokudansa ezicwebezelayo ze-ballroom nezingubo zomshado zikanokusho. Ngesikhathi ephothula iziqu zakhe, wayazi ukuthi ufuna ukuba nebhizinisi lakhe ngelinye ilanga. Nokho, ngenxa yempi yase-Ukraine, iphupho lakhe lahlehliswa njengoba kwadingeka athuthe. Uthole iziqu ze-master kwezamabhizinisi futhi wasebenza imisebenzi emithathu njengomgcini wamabhuku ezimali e-Kyiv, e-Ukraine ngaphambi kokuthuthela eFlorida. Lapho efika e-USA, waqaphela ukuthi izitolo zezingubo zazintula izitayela ezikhazimulayo azithandayo, kodwa waphinde wabona abesifazane abaningi abanama-rhinestones ezinziphoni zabo, ezintweni zabo ezisetshenziswayo, amabhande nezigqoko—ngakho wayeqiniseka ukuthi abesifazane bazozithanda. izingubo ezikhazimulayo futhi. Eqiniswe yilokhu, waqunga isibindi waqala isitolo sakhe sezimpahla zabesifazane esiku-inthanethi; I-Modern Shine.

Njengomnikazi we-boutique, ubelokhu efuna isisombululo sokuqinisekisa ukuthi abesifazane banokufinyelela kwezingubo ezisezingeni eliphezulu nezicwebezelayo ngaphandle kokunqotshwa izilingo zemfashini esheshayo. 

Manje, ngosizo lwezinye zezindwangu eziphambili kakhulu emhlabeni, useyakwazi ukulandela iphupho lakhe. 

Izinselelo ibhizinisi/imakethe ebhekene nazo

Ekuqaleni kweminyaka embalwa edlule ukuthenga nge-inthanethi kuba yingxenye yezimpilo zethu, abesifazane abadingi ukuya ezitolo ezinkulu ukuze bakhethe izingubo, bangakwenza kalula kusofa wabo ekhaya. Njengamanje, ucwaningo lukhombisa ukuthi imboni yezingubo eziku-inthanethi iyadlondlobala, futhi ikhula ngokuqhubekayo unyaka nonyaka. Yize kunjalo zisekhona izinselelo embonini.

Ukuthenga sekunzima kakhulu kunangaphambili, ikakhulukazi kwezemfashini. Okunye ukubuyisela ku-inthanethi kusukela umkhiqizo o-odwe ku-inthanethi ubukeka uhlukile empilweni yangempela. Yile nselelo engapheli eyenza izinkampani eziningi zemfashini zibuyele ezitolo zendabuko.

Kusenabantu abaningi abesabayo ukuthenga ku-inthanethi ngezizathu ezimbalwa. Ukwesaba okuvame kakhulu ukuthi kungenzeka ukuthola izimpahla ezinesici noma zekhwalithi ephansi, ukwebiwa kwekhadi lasebhange noma idatha ye-electronic wallet, kanye nokwenqaba ukubuyisela into.

Olunye udaba, isitolo sezingubo ngasinye sineshadi laso lokulinganisa elenza kube nzima ukukhetha usayizi ofanele ngezinye izikhathi. Indumalo enkulu abesifazane abanayo ngemuva kokulinda izinsuku ezimbalwa ukuze bathole iphakheji inezinto abebefuna ukufika ngosayizi ongafanele.

I-Modern Shine igxile kumakhasimende futhi ineshadi lokulinganisa ekhasini ngalinye lomkhiqizo elinegridi yobukhulu, ebonisa zonke izilinganiso zomkhiqizo othile. Okudingekayo nje ukuthola izilinganiso zakho bese ukhetha usayizi ofanele kugridi. Siphinde sikhuthaze amakhasimende ukuthi asithinte ukuze asicacisele futhi asinikeze izeluleko mayelana nosayizi olungile. 

Ngaphezu kwalokho, ukubiza i-ecommerce ehlobene nemfashini nge-oversaturated kungaba isitatimende esingaphansi. Abathengi banezinketho eziningi kunangaphambili okwenza kube nzima ukubuyisela amakhasimende athembekile esitolo esisodwa se-inthanethi.

Kusukela namuhla, i-Modern Shine ekuqaleni kohambo lokuqalisa, sinezingibe eziningi, kodwa sizodlula kuzo kancane nangokuhlakanipha. Kwanqunywa ukuqhuba ibhizinisi ngaphandle kokuxhamazela, ukuze zonke izinyathelo zizokwenziwa ngamabomu. 

Amathuba ibhizinisi/imakethe ebhekene nawo

Ukwenza idijithali embonini yezemfashini sekuvele kuwumkhuba ophezulu. Njengoba imakethe ithuthuka, i-Modern Shine ikhulisa kakhulu ukuba khona kwabo ku-inthanethi ku-Facebook, Instagram, naku-TikTok. Ukusetshenziswa okusabalele kokusakaza bukhoma kanye nengxoxo yevidiyo yesevisi yekhasimende kumane kuyizindlela ezimbalwa I-Modern Shine ezijwayela ngayo umhlaba wedijithali.

Ngokuhambisana nedijithali, omunye umkhuba obalulekile wemboni yezingubo ukusimama. Abathengi abengeziwe bakhathazekile ngekusasa leplanethi futhi bafaka ingcindezi kumabhrendi emfashini angenayo imikhuba eco-friendly. Ngenxa yalokhu, izinkampani eziningi seziqalile ukushintsha amamodeli azo ebhizinisi futhi zakha imikhiqizo eyenziwe ngezinto ezisimeme, ngokusho kwe-Textile Intelligence. Ngaleso sikhathi, i-Modern Shine isivele ihlinzeka ngezingubo ezivumelana nemvelo nezisimeme.

Nakuba i-Modem Shine ingaba neqoqo elilodwa nje manje, kunemigomo emikhulu yekusasa lesitolo. Ngokuzayo, singathanda ukwandisa uhla lwezingubo ezinikezwa kusukela ekugqokeni okungajwayelekile, kwansuku zonke kuya kwezingubo eziningi "zokuphuma" ngisho nezingubo zangaphansi.

Njengamanje, siyaziqhenya ngokunikeza amakhasimende ethu ukukhetha kokuthenga okunezicucu eziqinile, ezithengekayo zonke ezikhethwe ngesandla futhi ezihambisana namathrendi amanje.

Siphinde sidlale ngombono wokudala amaqoqo asekhaya nezilwane ezifuywayo. Asikho isitolo sezitini nodaka okwamanje, silindele ukuvula esisodwa ngokuzayo.

Izeluleko kwabanye mayelana nebhizinisi

Isitolo esiku-inthanethi singenye yezindawo ezisebenza kahle kakhulu zokungena ebhizinisini, futhi enye enenzuzo kakhulu, konke kuncike kuwe, nokuthi ingakanani imali ozoyithola ebhizinisini.

Iphutha elikhulu labafikayo abafuna ukuvula isitolo sezimpahla zokugqoka ukucabanga ukuthi kuzoba inqubo elula, abangalindeli umzamo odingekayo ukuze badizayine, balungiselele, bamakethe ibhizinisi labo. Wonke umuntu ufuna ukuvula "isitolo samaphupho", kodwa ngaphandle kocwaningo olufanele, indlela efanele, nokuthola i-niche efanele, konke kuyoba nje ukuchitha isikhathi. Ngaphandle kwendlela yamabomu, egxile kukho konke ukusuka ekwakhiweni kuya ekusekelweni kwamakhasimende, abanikazi bezitolo ze-ecommerce abasha bavame ukuthola amakhasimende bengenantshisekelo esitolo sabo. Izizathu ezimbalwa zingaba: ukungabi khona kokuhlukile, umqondo ongekho emthethweni wesitolo, noma imikhiqizo engadingeki. Ngisho nomqondo ohlakaniphe kakhulu uyehluleka uma ungacabangeli izidingo zezilaleli.

Into ebaluleke kakhulu kunoma yiliphi ibhizinisi ukuqala nje. Ngesinyathelo esisodwa, ngesenzo esisodwa esilula, esilula njengokwenza i-akhawunti yephrojekthi yakho eku-inthanethi. Kunoma yikuphi, kuze kube yilapho uzama okuthile, ngeke ukwazi ukuqonda ukuthi kungenxa yakho noma cha, noma ufuna ukuthuthukisa kule ndawo noma cha. Isinqumo sihlala singesakho, awudingi ukulalela noma ubani, uma usuvele unqume ngempela ukuqala, ngakho-ke akukho cala uvale uhhafu, ngalesi sikhathi uyisinyathelo esisodwa kude nempumelelo. Kuyohlala kukhona ubunzima, kodwa lesi akusona isizathu sokuyeka, sinikwe thina ngakho sizokhula.

Iwebhusayithi: https://modernshineclothing.com

Instagram: https://www.instagram.com/modern_shine_clothing/

MS, University of Tartu
Ungoti wokulala

Ngisebenzisa ulwazi oluzuziwe lwezemfundo nobuchwepheshe, ngeluleka iziguli ezinezikhalo ezihlukahlukene mayelana nempilo yengqondo - isimo sengqondo esicindezelekile, uvalo, ukungabi namandla nesithakazelo, ukuphazamiseka kokulala, ukuhlaselwa ukwesaba, imicabango ecindezelayo nokukhathazeka, ubunzima bokugxila, nokucindezeleka. Ngesikhathi sami sokuphumula, ngithanda ukupenda futhi ngihambe ngezinyawo ezinde ogwini lolwandle. Enye yezinto ezingikhathazayo zakamuva yi-sudoku - umsebenzi omuhle kakhulu wokuthulisa umqondo ongakhululekile.

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