1. Business name and what it does
KADO is an AI-driven enterprise networking software. KADO’s vision is to help businesses close more deals by helping their employees connect with clients through interactive digital business profiles and build stronger relationships with a fully automated relationship manager. Think of a linkedin and a salesforce coming together!
2. Founder’s story
During my time as an investment banker, I realized how important networking and knowing your clients well was to win deals. I still see that now, with my husband, who’s also a banker, or my father, a lawyer. I also saw the same behavior while working for multiple startups, close to the CEOs. The network and relationships were KEY for fundraising or for closing partnerships.
And all relationships were always tracked on excel, not CRMs, because again, these are meant to be used by salesmen.
So after having gone through banking and leadership roles at several startups in London and Barcelona, I packed my bags and moved with my husband to the States in August of 2020.
Despite the pandemic, I managed to get a prototype started, raise some initial funds and launch one year later!
3. The challenges your business / market is facing
Some of you may have heard the quote from, “Never Eat Alone” – Keith Ferrazzi which says that, “Success in life = people you meet + what you create together.”
Business is not that different. No matter how good you or a firm is at what they do, a big part of their success will be determined by the ability of the employees and management to network, generate lasting first impressions and to care for your relationships.
Studies mention that relationship-driven professionals can spend around 40% of their time networking and curating those business contacts. For a lawyer, this could imply $100-300k in billable hours lost. For others, this means the ability to optimize workflow and double revenue.
Now you may think, what about CRMs? Those are focused on sales, marketing emails, not networking or relationship building. It’s a very different thing.
4. The opportunities your business / market is facing
Thanks to COVID, we are seeing a shift of businesses embarking on a digital transformation journey. Especially when it comes to productivity and daily tasks, including managing relationships. This has left a very sweet spot for KADO to enter the market! Now what does KADO do?
KADO supercharges your employees’ ability to network and to activate clients with interactive digital business profiles that go far beyond business cards. Real Estate agency: include links to your listings, reviews to each of your brokers. A gym: have each trainer hashtag the focus areas or link to their classes. Legal firm? Maybe include your deck or presentation with credentials. You name it!
But networking is just the start of the journey. KADO also helps you nurture and monetize those relationships with an AI driven and fully integrated relationship manager that is personalized at the employee level. Integrations with your calendar, email, your CRM together with updates from news and social media and smart automations and suggestions will allow you or your employees ensure no client falls through the cracks.
Our vision is to get to the point where 2 people meet and KADO instantaneously allows you to find commonalities, hot topics and make smart decisions about your professional relationships.
5. Advice to other entrepreneurs about business and becoming a startup founder
First of all, don’t be afraid to fail. Learning from your mistakes and embracing failure can be the difference between making it or breaking it!
Second, be open to feedback. Sometimes, founders can be a bit stubborn and not accept feedback or opinions that differ from their own. It’s true that we need to keep faithful to our core ideas; but it’s key to listen to those that are willing to help. You never know where a great idea or solution to a big problem will come from.
Finally, before you get started or write a single line of code, make sure you have a clear proof of need in the market. Do your research, understand the pain point, do some tests around the concept or the idea if possible… and once all that is clear, don’t think it twice and go ahead! The biggest reason why so many startups don’t make it, is because they actually never get started!