Delve into the psychology of lipstick colour with doctor Monika Wassermann and psychologist and sex & relationships advisor Ieva Kubiliute from Olio Lusso so you can tailor your colours to match the impact you’d like to have. 

What Your Lipstick Colour Says Before you Do

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Colour has an impact on how people treat and react to you. Whether it be the colours of your clothes, the colour of your hair or the colours of your makeup the colours you choose have an effect.

Delve into the psychology of lipstick colour with doctor Monika Wassermann and psychologist and sex & relationships advisor Ieva Kubiliute from Olio Lusso so you can tailor your colours to match the impact you’d like to have. 

What Your Lipstick Colour Says Before you Do
Credits: Olio Lusso

Crimson: Sassy, Bold & Confident

Red is associated with love, passion and excitement. Crimson, a warmer red, represents determination and success whilst also emitting an air of sensuality.   

When to wear crimson

Bold red lips are perfect for cocktail nights out with the girls.

Nude: Classic & Sophisticated

Nude shades are associated with warmth and emit a practical and comforting aura.

When to wear nude

Nude shades give off an air of authority making them perfect for work.

Brown: Composed & Dependable

Browns are strong colours which are associated with reliability and strength like the earth we live on. 

When to wear brown

Brown shades are perfect as an everyday lipstick if you have darker skin

Brick Red: Strong & Courageous

Brick red can be found amongst the dark red subspectrum. Like all the red shades it screams vibrancy, energy and vitality.

When to wear brick red

This sutler shade of red is perfect for business meetings.

Baby Pink: Kind, Girly & Emphatic 

Baby pink is associated with love and romance. It’s a soft feminine colour that oozes kindness and compassion.

When to wear baby pink

Lighter pink shades like baby pink are great for events such as weddings.

Hot Pink: Bubbly & Playful  

In colour psychology pink is a sign of hope. It inspires positive thoughts and comforting feelings.

When to wear hot pink

Liven up any party by wearing hot pink lips. This shade is definitely for girls that want to have fun.

Black: Alternative & Cool 

The colour black is symbolic of power, elegance and mystery.

When to wear black

Let your inner alt girl shine with bold black lips. They pair perfectly with indie or rock concerts.

Peach: Friendly & Energetic

Peach evokes a sense of joy, warmth and youthfulness.

When to wear peach  

Peach is a shade for extroverts. Wear peach for days out with friends.

Burgundy: Wealth, Power & Money

Burgundy emits a feeling of sophistication and symbolises wealth and ambition.

When to wear burgundy 

Let everyone know your worth by wearing burgundy to an expensive restaurant

Orange: Excitement & Adventure

The colour orange is an energetic colour related to optimism and rejuvenation.

When to wear orange

If you find nude shades boring then spice it up with an orange lip. Works perfectly as a bolder colour for days out.

Purple: Individualistic & Strong

It takes a bold and confident person to wear purple on their lips.

When to wear purple

Purple is a great colour for parting the night away or for creating a cute Autumn look.

Blue: Exotic & Creative

Blue is probably the most out there colour you can choose for your lips.

When to wear blue

Blue lips make a quirky outfit pop or wear on your next exotic holiday

Ieva Kubiliute is a psychologist and a sex and relationships advisor and a freelance writer. She's also a consultant to several health and wellness brands. While Ieva specialises in covering wellness topics ranging from fitness and nutrition, to mental wellbeing, sex and relationships and health conditions, she has written across a diverse range of lifestyle topics, including beauty and travel. Career highlights so far include: luxury spa-hopping in Spain and joining an £18k-a-year London gym. Someone’s got to do it! When she’s not typing away at her desk—or interviewing experts and case studies, Ieva winds down with yoga, a good movie and great skincare (affordable of course, there’s little she doesn’t know about budget beauty). Things that bring her endless joy: digital detoxes, oat milk lattes and long country walks (and sometimes jogs).

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