Dena Lawrence-stunning rugs are hand-woven in Kashmir by master weavers, and from the finest silk.

Dena Lawrence-stunning rugs are hand-woven in Kashmir by master weavers, and from the finest silk.

Dena Lawrence is an artist and art therapist whose stunning artwork is hand-woven into beautiful designer silk rugs. Hand-woven in Kashmir by master weavers and from the finest silk, her rugs are true masterpieces. Each rug is intricately designed with specific colours and energetic marks to affect the well being and the mood of those who sit with the rug. Her pieces are known to bring comfort and joy to many people. The rugs are beautiful, luxurious and functional works of art.  New concept

Dena Lawrence’s art is more than just a beautiful creation; it’s a form of healing. Her stunning rugs are hand-woven in Kashmir by master weavers, and from the finest silk. Each rug is intricately designed with specific colours and energetic marks to affect the well being of those who sit with the rug. Dena’s pieces are known to bring comfort and joy to the people who own them, providing a sense of peace and grounding.

Founder’s/Owner’s story and what motivated them to start the business

While working in Kashmir as an Art therapist, Dena the founder was introduced to weavers producing exquisite silk rugs with traditional Persian designs. Impressed by the weavers’ tremendous skill and feeling a deep connection to people and place, she commissioned a series of dynamic silk rugs based on her exuberant artwork: intricate patterns, bold colour, and a nod to the traditional craftsmanship of the region. The result is a luxurious collection of designer art rugs that are as beautiful as they are unique. Each rug is a work of art, handmade with the highest quality materials and attention to detail. Whether placed in a formal living room or used as a statement piece in a more casual setting, these artistic rugs add a touch of luxury to any space. 

Dena has always been passionate about luxury designer rugs and saw an opportunity to create a new concept using her paintings. Dena wanted to bring a unique style of rug to the industry that would invigorate and affect the feelings of the person who owns the rug. I am also motivated by the fact that I can support and up skill the weavers in Kashmir. I believe that by creating a beautiful object with magnificent colours and design, I can help make people’s homes more luxurious and inviting. I am confident that my passion and motivation will allow me to succeed in this business venture.

The challenges the business/market is facing

The opportunities the business/market is facing

The challenge and opportunity for this rug business are that the rugs are unique, colourful, energetic and progressive – very niche for those who are out-of-the-box thinkers. They are a new concept that these rugs will positively affect your mood and feelings. The challenge will be to communicate this effectively to those who may not be familiar with the product, and the opportunity is to tap into a market of consumers who are looking for something different that can add luxury and energy to their homes. With the right marketing strategy, this business can be highly successful.

Advice to others about business

Any business owner will tell you that running a business is not for the faint of heart. It takes dedication, hard work, and resilience to weather the ups and downs of business ownership. If you’re thinking of starting a business, here are a few pieces of advice that can help you succeed:

First, remember that it’s essential to be resilient. There will be times when business is slow, or you face setbacks, but it’s crucial to keep going. Second, focus on what’s important. You’ll need to wear many hats as a business owner, but it’s vital to prioritize the tasks that will have the most significant impact on your business. Lastly, don’t go it alone. Seek support from industry peers or mentors who can help you navigate the challenges of business ownership. By following this advice, you’ll be on your way to making your business a success.

Follow up back links

www.denalawrencerugs.com.au

DesignerRugs/Handmade Luxury Rugs Australia/Dena Lawrence Rugs

www.denalawrencerugs.com.au

Ieva Kubiliute is a psychologist and a sex and relationships advisor and a freelance writer. She's also a consultant to several health and wellness brands. While Ieva specialises in covering wellness topics ranging from fitness and nutrition, to mental wellbeing, sex and relationships and health conditions, she has written across a diverse range of lifestyle topics, including beauty and travel. Career highlights so far include: luxury spa-hopping in Spain and joining an £18k-a-year London gym. Someone’s got to do it! When she’s not typing away at her desk—or interviewing experts and case studies, Ieva winds down with yoga, a good movie and great skincare (affordable of course, there’s little she doesn’t know about budget beauty). Things that bring her endless joy: digital detoxes, oat milk lattes and long country walks (and sometimes jogs).

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