As a business expert here are some ways managers can make men allies for advocating gender equality;
Commit to the change in the workplace
Managers, should lead example by showing men in the workplace they value gender equality. This can easily be driven by increasing the number of female employees in the organization. Acting based on the numbers can be a good sign to the men employees that the manager and organization supports gender equality hence acts as an internal motivation for them to support it.
Tackle the subject of gender equality as business problem instead of viewing it as a diversity or women’s problem
Managers in organizations should classify or handle issues of gender balance in the frame of business imperative. Explaining to men employees the need for creating a business with gender equalities in all strategic levels and why it’s a business challenge rather than diversities can convince them to join the struggle.
Creating gender-equitable regulations
Having strict policies in the workplace that advocate for gender equality can increase the awareness and urge in men to support the idea. Managers should come up with policies that increase equality while excluding gender-biased ones.
Impact on businesses
Improving gender equality in the workplace can significantly boost the overall productivity and performance of an organization. It can increase creativity, innovation, team work, economic growth and creates a coordinated workforce that works against any form of discrimination.