How have these brands developed a unique identity away from the general hype and built consumers trust in their products?
Cult-favorite luxury skincare products are unique. Talk about quality ingredients, longevity, word of mouth for referrals, and great customer reviews from earlier buyers. All these factors contribute to the brand’s selling.
Why do younger buyers no longer opt for celeb-endorsed beauty products?
Celebrity endorsement easily makes individuals pay more attention to the celeb and miss the vital point, the product. Young buyers have discovered the ‘vampire effect’ experienced when the celebrity’s personality or presence conceals the endorsed product. Therefore, they shun such products for surety of what they need to buy.
Can creating a brand story help solidify a luxury brand’s place in a saturated market such as skincare?
Definitely yes. Brand storytelling is based on the brand’s ability to attract buyers’ attention. Through which, consumers develop an association and network with the skincare brand. I recommend fostering a community engagement between the audience and brand for a better connection to get an advantage.
Sleep specialist
Using the acquired academic and professional experience, I advise patients with various complaints about mental health - depressed mood, nervousness, lack of energy and interest, sleep disorders, panic attacks, obsessive thoughts and anxieties, difficulty concentrating, and stress. In my free time, I love to paint and go on long walks on the beach. One of my latest obsessions is sudoku – a wonderful activity to calm an unease mind.
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